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This is the second part of my two-part series on open source market strategies and implementations. I previously outlined the 10 strategy rules for open source marketing and emphasized building new markets, differentiating, contributing, pricing and innovating, and the customer relatio...
A year ago I wrote 'Howells Ten Rules for Open Source Marketing.' At Alfresco we believed that open source was different and needed a different marketing model. Geoffrey Moore was at the root of our thinking when he wrote about 'Darwin and the Demon' and markets being ripe for disrupti...
There's been a lot of pubic discussion recently about what it means to be open. While the OSI has published the Open Source Definition, which lists 10 attributes of what it means to be 'open source,' commercial entities have emerged that are described as 'hybrid' models. Many companies...
I was lucky enough to be Documentum's first employee in Europe in 1993. While there, I worked closely with Geoffrey Moore and got 'religion' about understanding not just the so-called 'chasm' but the whole marketing model and its implications for strategy, marketing, product, and opera...