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Open Source Cloud Authors: Yeshim Deniz, Pat Romanski, Stefana Muller, Karthick Viswanathan, Elizabeth White

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Open Source Cloud: Blog Post

IBM to Business – Yes Virginia, There Is a Cloud

Welcome to the fray IBM – good to have you

by Joe Eckert

Sitting in the audience at PCExpo in 2000, and hearing now head of IBM’s Software Group Steve Mills pronounce Linux real, was sort of anti-climatic for me personally. I’d been working with Steve and Irving Wladawsky-Berger and John Patrick for several months at that point and knew of open source’s ability to disrupt the technology landscape (something I had even more fun with running communications at SUSE several years later)The concept of cloud computing isn’t new – IBM, Sun and others have been talking about and dabbling in it for years.

But what Steve did at that show was announce to businesses world-wide to have no fear – IBM would cover your Linux bets.

Well – IBM has done it again, this time for the vast, anomalous, cloud computing. The concept isn’t new. IBM, Sun and others have been talking about and dabbling in cloud computing for years. But the branding and yes, the capabilities, have finally caught up to make cloud not just a reality, but a reality that really does have some value.

Cloud computing has the potential to dramatically increase flexibility, innovation and redundancy (in the best sense of the word) for companies large and small.

Welcome to the fray IBM – good to have you.

More Stories By Glenn Rossman

Glenn Rossman has more than 25 years communications experience working at IBM and Hewlett-Packard, along with startup StorageApps, plus agencies Hill & Knowlton and G&A Communications. His experience includes media relations, industry and financial analyst relations, executive communications, intranet and employee communications, as well as producing sales collateral. In technology, his career includes work in channel partner communications, data storage technologies, server computers, software, PC and UNIX computers, along with specific industry initiatives such as manufacturing, medical, and finance. Before his latest stint in technology, Glenn did business-to-business public relations on behalf of the DuPont Company for its specialty polymers products and with the largest steel companies in North America in an initiative focused on automakers.

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