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SugarCRM Announces New CRM Acceleration Road Show Dates

SugarCRM, the world's leading provider of commercial open source customer relationship management (CRM) software, today announced three new dates and destinations for its 2009 CRM Acceleration Road Show. MySQL/Sun and Talend will serve as global sponsors.

Event Details:

  • September 15 – Austin, Texas
  • September 16 – Houston, Texas
  • September 17 – Denver, Colo.

CRM Accelerations are one-day, intensive sessions that help business leaders develop and implement a CRM strategy. These sessions provide attendees with a basic overview of customer relationship management, and progress quickly into real-life demo scenarios, as well as interactive panels with members of the SugarCRM team of experts. CRM Accelerations are geared towards company leaders, both business and technical.

“CRM Accelerations help companies quickly see the value CRM can bring to their business, and how Sugar provides a unique and powerful approach to optimizing your key sales, marketing and support processes,” said Chris Harrick, vice president of marketing at SugarCRM. “These hands-on sessions provide the chance for customers to cut through the noise in the CRM marketplace and learn how to get up and running quickly.”

Highlights of each CRM Acceleration include:

  • “Getting Started With Sugar” will uncover the basics of customer relationship management, and reveal some key aspects of the Sugar solution.
  • “Creating Leads and Managing Opportunities” will discuss how to better organize and manage the demand generation cycle and better connect your marketing and sales teams.
  • “Pipeline Management and Reporting” will provide some examples of common metrics used to measure sales effectiveness and how to create, share and manage sales reports within SugarCRM to ensure individuals and teams are aligned around common goals.
  • “Avoiding CRM Pitfalls” will reveal best practices, as well as bad habits to avoid, while on your way to a successful CRM deployment.
  • “Ask the Experts” will offer participants an opportunity to interact with SugarCRM product and deployment experts, who will address general CRM concerns, as well as Sugar-specific questions regarding your CRM initiative.

To register or to learn more about CRM Acceleration events, please visit: www.crmacceleration.com.

About SugarCRM

SugarCRM is the world’s leading provider of commercial open source customer relationship management (CRM) software for companies of all sizes. SugarCRM easily adapts to any business environment by offering a more flexible, cost-effective alternative than proprietary applications. SugarCRM’s open source architecture allows companies to more easily customize and integrate customer-facing business processes in order to build and maintain more profitable relationships. SugarCRM offers several deployment options, including on-demand, on-site and appliance-based solutions to suit customers’ security, integration and configuration needs.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email [email protected], or visit http://www.sugarcrm.com.

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