| By John Funnell |
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| September 1, 2009 08:15 AM EDT |
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Online sales showed a significant increase this year capitalizing on the return of consumer confidence across Europe. European shoppers spent £11.2 billion online in July, 15.7% more than was spent in June and 16.8% more than July 2008.
The driving force for the increase appeared to be the clothing, footwear and accessories sector, which showed growth of 18% month on month and 17% year on year, the latest IMRG Capgemini e-Retail Sales Index said.
Retailers across Europe are predicted to sell $97 billion in goods and services online in 2010, up 37% from last year.Retail Giants will join forces at the iStrat program this October to capitalize on the growth of the Online Dollar.
Visionaries such as Babs Rangaiah, Global Director Communications Planning Unilever, Rikke Wivel, VP Global Advertising and Media Monster, Michael Donnelly, Group Director The Coca-Cola Company, Michael Buck, Global Head SMB Online Dell, Sarah Evans, Head of Mobile Advertising O2, Thomas Marzano, Creative Director Phillips will be sharing the innovative steps they have all taken to drive value through online investments.
This meeting further illustrates the migration to new media for retail giants. The growth of Web 2.0 has lead to far greater opportunities for such retail giants outside to the obvious sales growth. With more of us sharing personal information online through sites like Facebook, Linkedin, MeettheBoss and Xing, companies can monetize online investment through analyzing consumption patterns, behavioral targeting, cost effective online product testing and having direct contact with the consumer.
Online is still the key growth market and in the midst of a Global recession it seems to be the main focus for European retailers.
For more information on the istrat Program please visit www.istrategy2009.com
John Funnell has worked in online media for ten years, after achieving his First Class BSC Hons Degree and Masters he worked for the BBC before setting up the ‘Beat’ franchise (Beat Club, Beat TV, Beat Mag and Beat Online), utilising the power of Web 2.0 John then set up Clean Living Records Ltd with great success having many acts that charted in Europe. After selling half of the business John looked for a new challenge and joined GDS International as Event Director, forging contacts with some of the biggest technology names in the world, this lead to John having a lead role in the Creation of MeettheBoss.com and MeettheBoss.tv – the largest exclusive Senior executive online network in the world.
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