Welcome!

Open Source Cloud Authors: Liz McMillan, Zakia Bouachraoui, William Schmarzo, Elizabeth White, Yeshim Deniz

News Feed Item

Digital Element Gives New 'Look' to Videoplaza's Online Video Monetizer

IP Intelligence Helps Bring Accurate, Reliable Regional Targeting to European Media Publishers

ATLANTA, Oct. 20 /PRNewswire/ -- In order to provide its clients with more in-depth targeting services, Videoplaza, a Swedish company specializing in online video advertising, incorporated Digital Element's IP Intelligence into its Monetizer solution to provide regional geolocation capabilities to media publishers across Europe.

A significant number of households in Western Europe can now view video online, thanks in large part to the growing adoption of broadband services during the past three years coupled with regulatory reforms in the United Kingdom and France. According to Parks Associates, a digital marketing research and consulting firm, more than 20 percent of European broadband households have watched a film or TV program online within the past six months.

The challenge for European online video advertisers has been access to reliable data to deliver relevant campaigns across various regions within each country.

According to Videoplaza's Co-founder and Vice President of Products Alfred Ruth, "Online advertising in Europe is quite different because it's not just one clearly defined market. It really differs from country to country, with each having several very distinct regional audiences. Realizing our solution needed more geo-targeting depth than we were getting from our current open-source database and taking into consideration the problems others were having with data reliability at the regional level, we turned to Digital Element because of its pre-eminent product, NetAcuity."

Digital Element's IP Intelligence will be utilized in Videoplaza's Monetizer, an ad server for managing, displaying and tracking advertising around online video content. It provides out-of-the-box ad formats for any Flash video player and an easy-to-grasp interface for managing advertising campaigns. Videoplaza's clients can take advantage of new-found targeting capabilities based on both geographic location and user bandwidth.

"One hundred percent of our clients demand that these capabilities be available when they need them," said Ruth. "Upward of 60 percent is already using this type of targeting with great success."

According to Frank Bobo, Vice President, Digital Element, data is key, but service and ease of administration play important roles.

"Videoplaza needed a geolocation solution that not only provided regional data but kept it consistently up to date," Bobo said. "Like so many other online advertising solution providers, Videoplaza also required technology that could be easily integrated into its own solution with minimal post-deployment administration so its team could concentrate on serving customers and growing the business."

Independently verified to be more than 99.99 percent accurate at a country level and 95 percent accurate at a city level worldwide, Digital Element's IP Intelligence and geotargeting technology provides information such as geographic location (country, region, state, city and zip code), connection type, Internet Service Provider (ISP), proxy information, and more.

About Digital Element

Founded in 1999, Digital Element is the industry pioneer of IP Intelligence, a non-invasive, privacy-sensitive technology that automatically uncovers geographic information, connection speed, domain name, ISP, language and other characteristics about online users based solely on their IP addresses. This knowledge enables online businesses to customize content for more accurate and profitable online interactions, making it ideal for targeted advertising, content localization, geographic rights management, local search and enhanced analytics. Digital Element's patented IP Intelligence solution with its exceedingly accurate geolocation capabilities is used by industry-leading advertising networks, web publishers, search engines, social networks, e-tailers, analytics platforms, and online enterprises around the world to revolutionize the way people experience the Internet.

Digital Element is a business unit of Digital Envoy, part of Landmark Interactive, a Landmark Media Enterprises Company. For more information about Digital Element, visit http://www.digital-element.net.

About Videoplaza

Videoplaza is a privately held company based in Stockholm, Sweden. The company was founded in 2007 with one sole mission: helping media publishers turn online video profitable. Videoplaza has grown rapidly and are today helping premium media companies throughout Scandinavia, UK and France to be as profitable as possible in their online video efforts by increasing their potential ad inventory with new ad formats, providing the metrics required by advertisers and easing the day-to-day work with it's revolutionizing campaign manager. The company is backed by Swedish VC firm Creandum. To learn more, please visit www.videoplaza.com.

SOURCE Digital Element

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...