Open Source Cloud Authors: Liz McMillan, Zakia Bouachraoui, William Schmarzo, Elizabeth White, Yeshim Deniz

News Feed Item

STMicroelectronics Unveils High-Performance System-on-Chip for Next Generation of Integrated Broadcast and Broadband-Internet Digital TVs

Consumer equipment makers to benefit from highly integrated chip with world-class Faroudja(TM) video/audio enhancements, delivering full high-definition digital TV processing and accelerated Internet TV support

GENEVA, Dec. 16 /PRNewswire-FirstCall/ -- STMicroelectronics (NYSE: STM), one of the world's largest semiconductor companies and a leader in chips for set-top boxes and digital TVs, today announced the launch of a new generation of high-performance, full high-definition (FHD) H.264/MPEG System-on-Chip (SoC) ICs for the worldwide flat-panel digital TV (DTV) market. Next-generation TVs powered by the new SoCs will enable compelling services and new business models for premium content, and deliver a rich and intuitive user experience.

The FLI7510 is the first member of the new family (codenamed 'Freeman') of performance- and software-scalable SoCs, addressing mainstream and high-end segments of the DTV market. Additionally, the FLI7510 is designed to meet the increasingly stringent system-energy consumption standards for 'green' consumer electronics equipment.

Addressing both the digital broadcast and fast-emerging broadband-Internet TV markets, the FLI7510 SoC is the culmination of the integration of world-class technologies from ST's industry-leading set-top-box chips and the Emmy Award winning Faroudja(TM) video processing technologies from Genesis Microchip, which ST acquired in 2008.

"The introduction of this next-generation SoC is a major milestone that further bolsters ST's leadership in digital lifestyle solutions," said Luigi Mantellassi, General Manager of ST's TV and Monitor Division. "The FLI7510 builds upon an industry-leading scalable architecture that has been deployed in many consumer electronics products. The chip powerfully supports a common global chassis approach to TV design and enables a new class of TV products offering exciting new user-interface capabilities. Together with additional members of the 'Freeman' family, which will be introduced in 2010, the FLI7510 sets a new market reference in terms of system, audio, video and graphics performance for Internet TV applications."

Compatible with digital terrestrial TV standards worldwide, the FLI7510 comprises an extensive portfolio of industry-leading capabilities including:

  • Flexible and powerful decoder, providing support for all major video content formats;
  • World-class Faroudja-optimized video and audio processing;
  • Internet TV ready environment including fully dedicated application processor and advanced graphics capabilities;
  • Content protection via secure processor supporting major standards;
  • Field-proven, high-level API (application programming interface) for accelerated time-to-market for TV OEMs.

Availability and Pricing

The FLI7510 SoC is now sampling to qualified customers. Pricing is available upon request. The FLI7510 will be demonstrated at ST's private demo suite for customers at CES 2010 in Las Vegas.

About STMicroelectronics

STMicroelectronics is a global leader serving customers across the spectrum of electronics applications with innovative semiconductor solutions. ST aims to be the undisputed leader in multimedia convergence and power applications leveraging its vast array of technologies, design expertise and combination of intellectual property portfolio, strategic partnerships and manufacturing strength. In 2008, the Company's net revenues were $9.84 billion. Further information on ST can be found at www.st.com.

Faroudja(TM) and related trademarks are property of STMicroelectronics.

Further Information on the Advanced Technologies of the FLI7510

  • Dedicated, Multi-Format Video Decoder - ST's leadership position in the MPEG IC market has produced a field-proven, flexible, multi-format decoder which is deployed in millions of set-top boxes cable as well as in digital TVs. Continuing the evolution path in this IP, the latest version includes native decode support for all leading video content formats such as high definition MPEG-2, H.264, VC1, AVS and DivX(TM), as well as blazing JPEG decode.

  • Dedicated, Dual Programmable Audio DSPs - New levels of audio performance are now possible with FLI7510. With a large library of name brand and ST proprietary, standard as well as post-processing algorithms available for TV OEMs to choose from, the FLI7510 brings digital audio processing to the forefront.

  • Security Processor - Allows content owners and TV OEMs to confidently proliferate rich compelling content to FLI7510-based TVs operating in a trusted and secured environment. The FLI7510 fully supports emerging security standards such as DVB-CI+, allows full compliance with DRM robustness rules while providing hardware acceleration to offload the main application processor.

  • Faroudja Video Optimized - Leveraging Faroudja's 35 years of home theater display expertise, the latest innovations include:
          -- Leading analog video capture/decoder/processor elevates legacy
             analog content to a stellar quality level suited for large,
             full high definition displays

          -- Faroudja 14-bit color/contrast processing is the industry's
             leading performance for DTV SoC delivers outstanding and
             precise fidelity on high performance FHD TV panels. This
             accurate processing maximizes the rendition of content with
             xv.YCC and deep color encoding. Precise color re-mapping tools
             allow TV OEMs to render image characteristics to their
             proprietary preferences.

         --  Faroudja Movie Theme - FLI7510-powered FHD TVs can be equipped
             with a pre-calibrated theme easily accessible by the consumer.
             This theme delivers an immersive experience with more natural
             and life-like results from Blu-ray and other high definition

          -- Faroudja Video Tuning Tools - Critically important for
             successful deployment of advanced video processing
             technologies is a flexible suite of tools which allow TV OEMs
             to rapidly prototype and customize to their video quality
             needs. To this end, the Faroudja video quality tuning
             application allows for access to detailed FLI7510 video
             personalization parameters in a real-time, easy-to-use PC-
             based graphical user interface environment. As well, a
             powerful capability to inject TV OEMs' proprietary, real-time,
             frame-by-frame, adaptive video quality algorithms inside
             FLI7510 is supported, fulfilling a long sought-after
             capability for differentiation.
  • Faroudja Audio Optimized - This unique capability delivers unprecedented stereo audio fidelity from standard TV speakers, not only allows TV OEMs to reduce bill-of-materials cost, but also allows aggressive styling of the TV chassis and bezel designs in an attractive, slim profile. Faroudja Audio Optimized, quickly and easily implemented once per TV model, is the industry's first equalization technique based on a FIR filter design and proprietary algorithms that correct both amplitude and phase deficiencies in the loudspeaker stereo response profile.

  • Internet TV-Ready - An optimized Linux environment leveraging a fully dedicated application processor plus accelerated A/V decoders, graphics engine, and security processor, enables FLI7510-based TVs to deliver rich, interactive applications for convenient access to multimedia content, both from within the home and from the Internet. ST's strong relationships with popular Internet TV service and technology providers give TV OEMs a fast ramp-up to deliver compelling value-add content to the living room.

  • Board Support Package (BSP) - A field-proven, high-level application programming interface provides a wealth of capability and accelerated time-to-market for TV OEMs. The FLI7510's BSP is designed to unify deployment into the fragmented, worldwide DTV market, incorporating many commonly needed software modules to allow TV OEMs to focus their efforts on their differentiation ideas rather than on foundation-level software. The BSP also enables quick launch of value-add features like Internet TV, DVR, and enhanced media player.

SOURCE STMicroelectronics

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...