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Open Source Cloud Authors: Liz McMillan, Zakia Bouachraoui, William Schmarzo, Elizabeth White, Yeshim Deniz

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Open Source Cloud: News Item

JitterJam Launches Integrated Social Marketing Solution on OpSource Cloud

Time to Market, Scalability Key for Delivering Real-Time Marketing to the Real-Time Web

OpSource Session at Cloud Expo

OpSource the leader in enterprise cloud and SaaS hosting, today announced that JitterJam has selected OpSource Cloud to help deliver a new generation of sophisticated marketing solutions to small and medium businesses and the marketing, advertising and PR firms that service them. JitterJam chose OpSource Cloud because of its scalability and fast time to market. OpSource Cloud, available for purchase by the hour from www.opsourcecloud.net, is the first cloud computing solution to bring together the flexibility, availability and community of the public cloud with enterprise-class security, performance and control.

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JitterJam is a revolutionary multi-channel marketing platform that launched on March 15, 2010. JitterJam integrates social media, e-mail, and mobile engagement with an intelligent contact database. It includes full integration with OpSource Billing CLM for customer on-boarding, automated billing and collections, and full self-service account management. The solution was fully integrated with and deployed on OpSource Cloud's servers in less than eight weeks.

"It was critical to find an operational partner that could accelerate our time-to-market while bringing significant added value to our product and our customers," said James St. Jean, Chief Technical Officer, JitterJam. "OpSource offered the most flexible computing platform for our SaaS product while providing significant pre-built infrastructure to manage the operational, billing, metering, invoicing, and collections needs of our solution."

Forrester Research predicts the market size for social media marketing will be as large as email marketing by 2012, at more than $1.6B per year. It also predicts that the market will grow at 34 percent per year, three times the rate of growth of email marketing. "Given the huge addressable market and growth potential, deployment on a cloud platform was our only choice as we needed the cloud's scalability and fast time to market," said Ric Pratte, CEO, JitterJam. "OpSource was able to deliver for us, with the features we needed and on our timeline, as demonstrated by our reaching full production integration and deployment in less than two months."

"With its explosive growth trajectory and always-on nature, social media is the perfect cloud application," said Treb Ryan, CEO, OpSource. "There is a huge potential market for solutions like JitterJam, and we look forward to scaling with them as they grow."

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