|By Marketwired .||
|August 29, 2010 01:30 AM EDT||
CENTURY CITY, CA -- (Marketwire) -- 08/29/10 -- The entertainment industry came out full-force tonight as Emmy nominees and presenters joined hundreds of celebrities and other members of the television community for the annual "Evening Before" pre-Emmy party to benefit the Motion Picture & Television Fund.
Among the celebrities who attended were George Clooney, Jon Hamm, Ryan Seacrest, Anna Paquin & Stephen Moyer, John Krasinski & Emily Blunt, Ty Burrell, Tom Hanks & Rita Wilson, Christina Applegate, Lea Michele, Mark Salling, Ricky Gervais, Matthew Morrison, Elisabeth Moss, January Jones, Jesse Tyler Ferguson, Julianna Margulies, Sharon Stone, Neil Patrick Harris, Edie Falco, Kristen Bell, Sally Field, Bryan Cranston, LL Cool J, Julie Bowen, Kathy Griffin, Mariska Hargitay, Julia Louis-Dreyfuss, Alan Cumming, J.J. Abrams, Jerry Bruckheimer, Sofia Vergara, John Slattery, Andy Samberg and Christine Baranski.
"Our sincere gratitude and thanks goes out to our sponsors, who continue to support our efforts every year, as well as the television studios, networks, talent agencies and individuals who came out to support MPTF," said Ken Scherer, CEO of the Motion Picture & Television Fund Foundation. "I am always deeply touched by the generosity of spirit in the conversations I have with those who attend these events and the compassion they have for all those MPTF helps each year, from providing healthcare to helping pay rent and buying food for people at times of crisis."
The theme of the event was an end-of-summer barbecue, with Wolfgang Puck working the grill to serve up summer favorites along with delicious desserts, such as peach shortcakes and s'mores, and specialty drinks that brought cool tropical breezes through the streets of Century City. Michelle Pesce, one of Hollywood's hottest up-and-coming DJs, served up the evening's tunes.
"MPTF has a long tradition of caring for its own, and tonight is just one example of the support and commitment of the industry and its leadership for the mission of MPTF and all the programs, services and financial assistance it provides to more than 60,000 industry members every year," said Jeffrey Katzenberg, CEO of DreamWorks Animation and Chairman of the Motion Picture & Television Fund Foundation.
This was the fourth annual "Evening Before," which was designed after the highly successful "Night Before," held annually on the night before the Academy Awards® for the past eight years also to benefit the Motion Picture & Television Fund.
Presenting sponsors included Revlon, Target and PEOPLE.
"Revlon is very proud to support the Motion Picture and Television Fund's Evening Before the Emmy event for the second year in a row," said Alan T. Ennis, president and chief executive officer, Revlon Inc. "Throughout our rich history, Revlon has partnered with some of the most unforgettable names in the motion picture and television industry, and we are thrilled to be a part of an event that supports this industry and its talented individuals. This year we are excited to offer an exclusive sneak peek of our Vintage Collection of Revlon color cosmetics, not yet in stores, featuring shades inspired by the iconic Revlon advertisements of the 1950s."
Revlon® is a global color cosmetics, hair color, beauty tools, fragrance, skincare, anti-perspirant / deodorants and beauty care company whose vision is glamour, excitement and innovation through high-quality products at affordable prices. Revlon® is one of the strongest consumer brand franchises in the world. Revlon's global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, Revlon Colorsilk® hair color, Revlon® beauty tools, Charlie® fragrances, Mitchum® anti-perspirant / deodorants, and Ultima II® and Gatineau® skincare. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com and www.mitchumman.com.
"Target is excited to continue its partnership with the Motion Picture & Television Fund by supporting the entertainment community as a sponsor of the 'Evening Before,'" said Shawn Gensch, vice president, Target. "To celebrate this eagerly anticipated event, we've partnered with renowned fine jewelry designer Temple St. Clair to offer guests assorted product from the Temple St. Clair for Target limited-time-only jewelry collection."
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,743 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.
"We're proud to once again support the Motion Picture & Television Fund at this important event," said Martha Nelson, editor, the PEOPLE Group. "At PEOPLE we shine a spotlight on the brightest names in Hollywood alongside the stories of real-life heroes who are making a difference. At the 'Evening Before,' we'll celebrate the good work of MPTF."
PEOPLE revolutionized personality journalism in1974 and is today the world's most successful and popular magazine. Each week, the PEOPLE brand brings more than 45 million consumers the latest news, exclusive interviews and in-depth reporting on the most compelling people of our time. In addition to unparalleled access to the entertainment community, the stories of real-life "Heroes Among Us" remain an essential component of PEOPLE's editorial approach. PEOPLE.com is the premier Web destination for celebrity news, photos, style and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City. For more information visit www.people.com.
For the past 89 years, the Motion Picture & Television Fund has served California's entertainment community. The non-profit organization provides healthcare, independent and assisted living, memory care, retirement care, childcare, financial support and charitable social services to more than 60,000 entertainment industry professionals every year. MPTF is a leader in the development and implementation of services and programs for senior citizens. For more information, visit www.mptvfund.org.
The Honig Company, LLC
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