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Philips Automotive Lighting Receives Product Line Strategy Award for Valuable Customer Insights

Philips Automotive Lighting Receives Product Line Strategy Award for Valuable Customer Insights

PALO ALTO, Calif., Dec. 5 /PRNewswire/ -- Frost & Sullivan's recent analysis, North American Lighting Aftermarket, selected Philips Automotive Lighting (Philips) as the recipient of the 2005 Product Line Strategy of the Year Award for its valuable insight into customer needs and product demands. Philips optimized its product line by leveraging products with the various price, performance, and feature points required by vehicle owners.

"Elements of the company's successful product line strategy include the introduction of new products strategically positioned to balance the product line and the ability to accommodate different market segments," says Frost & Sullivan research analyst Stephen Spivey. "Moreover, enhancement of product offerings through optimization of packaging and customer service, strategic marketing alliances that support higher sales and distribution, and future product lines also contribute to the company's successful strategy."

Philips manufactures and markets a broad array of replacement bulbs for the North American aftermarket that meet the needs of different drivers. Its depth and breadth of product coverage separates it from other participants in this market. Other manufacturers may have similar products, but Philips' products differ from each other and have relative benefits for the use of each type of bulb.

The latest additions to the Philips product line are CrystalVision and VisionPlus. CrystalVision combines the benefits of longer service life with the sporty look of high intensity discharge (HID). These bulbs specifically meet the needs of vehicle owners who prefer the look of HID, but are unable to upgrade because of current U.S. regulations. VisionPlus offers drivers a light beam that is 50 feet longer than a standard replacement bulb. It speaks directly to the needs of motorists with below 20/20 vision and older drivers. Further enhancing its portfolio, Philips at the 2005 AAPEX show announced the launch of NightGuide, an innovative new headlamp bulb featuring tri-color beam technology that maximizes forward vision and increases visual comfort and road sign recognition.

"It is this clearly defined approach to automotive lighting that identifies different user groups and designs products targeted directly to their needs that sets Philips apart from its competitors," notes Spivey.

The company's products are user friendly to both distributors and vehicle owners. Wholesale buyers receive above-average support for questions regarding the part numbers that need to be sold with the particular vehicle models. Philips also provides valuable portfolio management solutions to its customers, ensuring that they carry the right components in the right quantities. Retail customers find additional value in the company's color- coded packaging, which helps them choose the right bulb for their vehicle.

Philips has also forged and maintained key partnerships across the value chain to develop new products as the industry moves to more advanced lighting sources. For example, the parent company, Royal Philips Electronics, entered into a partnership last year with Lumileds Lighting to develop and market light-emitting diodes (LEDs). In September, Philips acquired the remaining shares of Lumileds and now has full ownership of this technologically advanced company.

Frost & Sullivan believes that LEDs represent the future of automotive lighting, with advantages that include high design flexibility and unlimited service life. LEDs are increasingly replacing incandescent bulbs in taillights, dashboards, and other interior applications. By partnering with the world's leading provider of high-power LEDs, Philips Automotive Lighting is positioned better than its competitors to offer a product line that meets the future needs of the North American automotive aftermarket. It is this vision combined with the desire to provide the best products tailored to each customer's individual needs that earned Philips the Frost & Sullivan 2005 Product Line Strategy Award.

About Philips Automotive Lighting

Philips Automotive Lighting is a leading manufacturer of bulbs and other lighting components in the North American automotive aftermarket. Owned by Royal Philips Electronics of the Netherlands, the company's products are marketed under the well-known Philips brand name through major automotive retail stores. Philips is also one of the leading original equipment suppliers of lighting systems to the automotive industry.

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit http://www.frost.com/ .

Contact: Stacie Jones 210.247.2450 [email protected]

Frost & Sullivan

CONTACT: Stacie Jones of Frost & Sullivan, +1-210-247-2450, or
[email protected]

Web site: http://www.frost.com/

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