Welcome!

Open Source Cloud Authors: Zakia Bouachraoui, Elizabeth White, Liz McMillan, Pat Romanski, Yeshim Deniz

News Feed Item

Willem Dafoe's "Bold" Jim Beam TV Commercial Garners Top Industry Awards

All Eyes On Cannes Lions, June 19th

NEW YORK, June 8, 2011 /PRNewswire/ -- Willem Dafoe's first ever TV commercial - a "short film" by Jim Beam that celebrates his "Bold Choice" to turn actor - received three prestigious awards last night at the American Independent Commercial Producers (AICP) awards. As the advertising industry awaits the world-renowned Cannes Lions Festival of Creativity Awards later this month, Jim Beam's groundbreaking commercial is grabbing attention for Willem Dafoe and the world's number one bourbon brand as well as for StrawberryFrog, the agency behind the work and MJZ the production company.

AICP recognized Jim Beam's "Parallels" advertisement with awards for Direction, Visual Style and Cinematography. The anthem for Jim Beam's new "Bold Choice" global campaign, created by "Cultural Movement" agency StrawberryFrog New York and filmed by celebrated Director Dante Ariola, features iconic American actor Willem Dafoe and sparks a movement for bold choices.

In the commercial, which has aired on numerous U.S. cable networks since February, a young Dafoe is shown at a crossroads, faced with a choice: to boldly leave his hometown of Appleton, Wisconsin and head for the bright lights (and long odds) of an acting career in New York City - or stay put, and let fate decide his future.

As Dafoe reflects on his decision, the commercial explores the many futures that could have been: factory foreman, chess champion, aging punk, even sumo wrestler. But, as Dafoe notes in the ad, there is really only one choice. "All choices lead you somewhere," he states. "Bold choices take you where you're supposed to be."

Jim Beam's Bold Choice commercial received seven total finalist nominations by the AICP including Best Advertising Commercial of The Year, Best Direction, Best Visual Style, Production, Production Design, Cinematography, and Best Editorial.

"As a brand that's been rooted in making bold choices for over 200 years, our Jim Beam campaign communicates that the bold choices you make, make you. We are thrilled that this campaign has contributed to Jim Beam's continued growth, solidifying its position as the number one Bourbon in the world," said Kevin George, senior vice-president and global chief marketing officer, Beam Global. "We are honored to be recognized by the AICP and thank StrawberryFrog for their excellent creative work on our iconic brand."

"Here's to our bold Beam clients who stand behind what their advertising says. They made a bold choice with this campaign, and they have remained bold throughout the process," said Kevin McKeon, Chief Creative Officer and partner of StrawberryFrog New York. "We are genuinely thrilled about our performance at this year's AICP awards. We have proven many times over that if you can uncover a powerful idea on the rise in culture - such as the need to make bold choices particularly in the world today - you can tap into that to create a sustainable movement on behalf of a brand like Jim Beam."

Jason Koxvold, StrawberryFrog Creative Director on the Jim Beam business, says: "Working with Willem Dafoe and Jim Beam was a truly remarkable experience for the team at StrawberryFrog. The production team at MJZ brought together a team at the top of their game such as Dante Ariola and Emmanuel Lubezky to really show what great production brings to a powerful idea. It was a pleasure to make - and I think it shows in the results."

StrawberryFrog is an innovative global agency that develops strategic vision and creative solutions that create growth for client partners. The firm is known for creating "cultural movements" and was founded in 1999 in Amsterdam. It currently employs over 200 creative spirits in four offices in four countries and partners with companies such as Jim Beam, P&G, Pepsico, Sabra Hummus, Pirelli, Kraft and Emirates Airline.

Media Contact: Becky Kern @ 914-772-2310

SOURCE StrawberryFrog

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.