Lyris Technologies, provider of email marketing solutions, unveiled Lyris ListManager 9.0 which sets a new standard in email marketing. In addition to its new features and advanced functions, Lyris 9.0 has been developed with the principles of Web 2.0 in mind, using a combination of AJAX and Flash, putting it on the cutting edge of today's technology.

ListManager 9.0's features include: the new ListManager Engagement Index which comprehensively evaluates how effective a campaign has been in captivating its target audience; the next generation Report Dashboard, which provides comprehensive campaign results; advanced A/B split testing capabilities with an easy to use, wizard-driven interface; reengineered mail queue, with sending speeds up to six times faster; and new one-click navigation.

One new feature in ListManager 9.0 is the Engagement Index, which gives companies a means to comprehensively evaluate how effective their campaigns have been in retaining their audience. Most email marketers today only measure opens, clicks, and conversions. The Engagement Index provides more meaningful information to give companies a better measure of the success of new content or revised segmentation. The index also establishes industry benchmarks, which allow for a more accurate ROI and a more realistic way to compare results of mailings internally, as well as against competitors.

Version 9.0's Report Dashboard provides a snapshot overview of an email campaign's resulting metric trends. Additional information provided includes membership "health," which mailings generated the most purchases, and server and ISP performance.

Another enhanced feature is the sophisticated A/B split testing tool. Using this feature, marketers can improve their campaign capabilities by testing different versions of an email message before it runs. Rather than guessing which subject line, offer, or content works best, users first test several versions on randomly generated test segments and, based on those results, send the best version to the rest of the list.

ListManager's wizard-driven split-tests lets users go beyond A/B splits to test up to ten different versions of their message. Users can test different subject line, content, or offer to determine the most effective version.The new features of ListManager A/B Split-Testing include: Randomly generated test segments, Concurrent sending of test email, Comparative reporting on a variety of metrics, such as subscribes, unsubscribes, opens, clickthroughs, and purchases, Easy to use, wizard-driven functionality for creating and running your tests.

Used in conjunction, these features combined with ListManager's other robust capabilities provide sophisticated tools to design and implement extremely effective email marketing campaigns. ListManager 9.0 was developed based on the principles of Web 2.0, using a combination of AJAX and Flash, ensuring that our application is based on the most advanced technology available today. ListManager 9.0 is accessed via a web browser and has all the functionality of an installed application.