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TeamViewer Survey Answers: What Do Women Want?

TeamViewer®, one of the world’s most popular providers of remote control and online meetings software, today announced the findings of its survey of over 2,500 American adults age 18 and older, conducted online by Harris Interactive in January. The survey, which was drafted based on TeamViewer’s experience hosting online meetings in the workplace, highlights that women are at the forefront of technology in the American workplace.

The results showed that, in general, women were more likely than men to see the benefits of taking their meetings online, with a majority of U.S. adults (77%) saying that online meetings are on the rise.

Specifically, women were statistically more likely than men to say:

  • They could save money in transportation costs – (78% vs. 71%)
  • You don’t have to waste time traveling to meetings – (77% vs. 71%)
  • Online meetings are less nerve-wracking – (37% vs. 26%)
  • People are less distracted – (22% vs. 16%)

Surprisingly, Generation X/Baby Boomers (ages 45-54) were more likely than young people (ages 18-34) to say they think online meetings save money in transportation costs (80% vs. 71%) and don’t waste their time traveling to meetings (80% vs. 68%). When asked about the characteristics most important for an online meeting host to have, women proved much more demanding than men in almost every category, including:

  • Organization (81% vs. 68%)
  • Fast-paced (64% vs. 52%)
  • Respectfulness (60% vs. 50%)
  • Fair (57% vs. 51%)
  • Decisive (40% vs. 34%)
  • Clever (17% vs. 12%)

Some women even said they thought online meetings hosts should be passionate (15%), attractive (5%) and blunt (6%).

“These findings demonstrate that women are on the cutting edge of technology and are having a big impact on the way the modern office is evolving,” said Holger Felgner, General Manager at TeamViewer. “TeamViewer 7 gives them the freedom to do just that, providing a platform for online meetings at any time and on any device.”

About TeamViewer

Founded in 2005, TeamViewer is fully focused on the development and distribution of high-end solutions for online communication and collaboration. Available in over 30 languages, TeamViewer is one of the world’s most popular providers of remote control and online meetings software. More information: www.teamviewer.com

© 2012 TeamViewer GmbH. All rights reserved.
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Survey Methodology

This survey was conducted online within the United States by Harris Interactive on behalf of TeamViewer from January 12-16, 2012 among 2,630 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Tom Carpenter at tom.carpenter@grayling.com.

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