LAS VEGAS, NV -- (Marketwire) -- 04/23/12 --

WHAT:
Melissa Data, a leading provider of contact data quality and integration solutions, will be exhibiting at COLLABORATE 12 and demonstrating Contact Zone, its flagship open source data integration software optimized for sophisticated contact data quality.

WHY:
Contact data is always in flux and can quickly deteriorate. As more organizations seek to improve operational costs, increase revenues, and manage risks by capitalizing on their return on data, they realize that the quality of the data itself must be managed effectively. An accurate, single view of these critical information assets can dramatically reduce waste while significantly improving customer communication and business intelligence efforts.

HOW:
Melissa Data's COLLABORATE 12 exhibit will include a demonstration of Contact Zone which allows users to easily target the data to be cleaned by applying a simple drag-and-drop tool via an intuitive visual interface. Addresses, phone numbers, and email addresses are easily parsed, validated and corrected for improved segmentation and targeting. Records are updated with U.S. and Canada change-of-address information to help companies stay in touch with moving customers, maximize postal discounts, and reduce undeliverable-as-addressed mail.

In addition, Oracle DBAs will learn how to easily invoke Melissa Data's powerful Data Quality libraries and Data Quality Web services within PL/SQL to cleanse, verify and enrich postal addresses, names, phones, emails, move-update, and geocode directly within PL/SQL functions and procedures.

WHEN:
Monday, April 23rd through Wednesday, April 25th

WHERE:
COLLABORATE 12
Mandalay Bay Convention Center
Booth #1621

WHO:
Since 1985, Melissa Data has been a leading provider of contact data quality and address management solutions. Melissa Data's data integration components, multiplatform programming tools, Cloud services, and comprehensive reference data sets verify, standardize, consolidate, enhance, and update U.S., Canadian and global contact data for improved communications and ROI. More than 5,000 companies rely on Melissa Data to gain and maintain an accurate, trusted view of critical information assets. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).

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