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PARIS et SKIEN, Norvège, September 27, 2012 /PRNewswire/ --

Dentsu eMarketing One offre désormais des solutions eZ Publish Enterprise

Dentsu eMarketing One Inc. (Chuo-ku, Tokyo, Japon, Président et Directeur Général Kaoru Nagahama) et eZ Systems Japon Co. Ltd. (Shinjuku-ku, Tokyo, Japon, Président et Directeur des Opérations Masahiro Yakushiji, la filiale japonaise d'eZ Systems AS en Norvège) ont signé un accord de partenariat afin d'offrir des solutions de Web Content Management (WCM) basées sur "eZ Publish Enterprise edition". "eZ Publish" est un CMS (système de gestion de contenu) populaire couplé à une plate-forme d'applications qui permet aux clients d'améliorer la valeur générée par leurs sites web en maximisant l'expérience utilisateur via un moteur de recommandation de contenus, la publication multicanale : PCs, smartphones etc.

En plus d'une solide base de plus de 250,000 installations à travers le monde; 13 années d'expériences dans l'environnement open-source avec la contribution de centaines de développeurs rendent possible un système d'assistance et assurent la fiabilité du produit pour une utilisation commerciale. Aujourd'hui, avec un support disponible dans plus de 20 langues, le nombre d'implémentations par des multinationales et des entreprises du monde des médias est en constante augmentation. De plus, grâce à l'adoption d'un modèle de souscription par licences, le coût initial de déploiement est significativement réduit. En se positionnant sur une plate-forme leader dans la technologie web comme celle développée par eZ Systems, Dentsu eMarketing One propose des services comme le conseil en marketing et l'implémentation de solutions eZ Publish.

Aujourd'hui les entreprises communiquent de plus en plus via leurs plates-formes web. La prolifération d'informations dans les medias au travers d'activités comme l'acquisition de clients, leur rétention et la formation augmentent la demande pour des sites web multilingues et multicanal. Cet engouement se vérifie dans les domaines de la recommandation de contenu et son adaptabilité sur les smartphones où les solutions optimisées peuvent être fournies à un excellent ratio coût/performance. En complément de la connaissance approfondie de ses visiteurs grâce aux outils de "web analytics", d'un outil original de veille sur les réseaux sociaux "eMSocial" et d'autres services que Dentsu eMarketing One a déjà développé, l'entreprise va continuer à travailler pour créer une nouvelle expérience pour les sites web B2B et B2C.

Gabriele Viebach, CEO du groupe eZ Systems, ajoute: "Nous sommes honorés et enthousiastes que Dentsu eMarketing One ait choisi de s'associer avec eZ Systems. Les synergies entre nos deux sociétés sont prometteuses et cela va nous permettre de développer des nouvelles solutions de communication digitale ainsi que des nouveaux modèles économiques pour nos clients mutuels. eZ commence seulement à se faire un nom en Asie et par conséquent un partenariat avec le plus grand groupe de communication dans la région est clairement une marque de confiance en notre offre de produits et services. C'est un signe très encourageant pour l'avenir."

A propos d'eZ Systems

eZ Systems est un éditeur de logiciel open source commercial mondialement reconnu. Son approche novatrice de premier plan porte votre plate-forme d'entreprise au-delà de la gestion de contenu (CMS) pour créer une véritable expérience numérique avec des capacités d'optimisation systématiques. La plate-forme eZ Publish établit de nouveaux standards dans la gestion du cycle de vie du contenu numérique, en intégrant des fonctionnalités de personnalisation de contenu et de "Web analytics", couplées à une place de marché d'extensions certifiées. Des milliers d'organisations dans le monde bénéficient de leurs solutions de communication multicanal optimisées et intelligentes. Les clients d'eZ Systems sont des petites, moyennes et grandes entreprises de tous secteurs d'activité: Média, Services, Banques et Assurances, Télécommunications, Industrie, Public, Education, Distribution, Luxe etc.

About Dentsu eMarketing One

Dentsu eMarketing One (http://www.dentsu-em1.co.jp/en) is a marketing company that provides marketing solutions to keep you competitive. eMarketing One has gathered the expertise of the Dentsu Group to become your true marketing partner to overcome such changes and issues. Our strengths in business solutions founded in practical business in each field are backed by our framework and services that unify the planning and implementation of "Innovating your Sales".

Informations complémentaires : eZ Systems Operational Headquarters, Bonner Str. 484, 50968 Köln Germany, Tel. +49-221-367486-0, email: [email protected], Web: http://www.ez.no

Contact media: euromarcom public relations GmbH, Tel. +49-611/973150, E-Mail: [email protected], Web: http://www.euromarcom.de

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