Welcome!

Open Source Authors: Gilad Parann-Nissany, Ignacio M. Llorente, Carmen Gonzalez, Michael Meiner, Liz McMillan

News Feed Item

Ad4Game Deploys Infobright to Support Advertising Service Focused on Internet Gaming Audience

Fast Growing Game Ad Network Uses Infobright Database to Quickly Analyze Large Volumes of Performance-Related Campaign Metrics

NEW YORK, NY -- (Marketwire) -- 11/07/12 -- ad: tech - Infobright today announced that Ad4Game, one of the Internet's leading game advertising networks, has deployed Infobright Enterprise Edition (IEE) to support analysis of growing volumes of metrics that the company uses to optimize the performance of ad campaigns that run on gaming sites worldwide. With the help of Infobright's high-performing analytic database, Ad4Game is able to quickly mine terabytes of machine-generated web data tracking ad clickthroughs and other statistics, so that it can match advertisers with the gaming content most likely to generate conversions and ROI.

Ad4Game's network represents many of the most popular online gaming companies -- including Sony Online Entertainment, Disney, Atari, Microsoft, Ubisoft, Electronic Arts and more -- reaching over 400 million unique visitors and serving billions of impressions per month. The company's customers include advertisers as well as content providers, with each relying on Ad4Game to supply detailed reports on the performance of their advertising campaigns.

"Fast, accurate campaign analytics are central to Ad4Game's value proposition," said Omar Tahiri, CEO of Ad4Game. "Our advertisers want to maximize clickthroughs and conversions. Content publishers want to optimize eCPM and earnings. This demands real-time insight into how ads are performing, so that adjustments can be made in minutes, if necessary. With Infobright, we've found a database solution that can keep up with the volume and speed of incoming data, so that Ad4Game can continue to focus on what we do best: getting results for our advertisers and content publishers."

Prior to deploying Infobright, Ad4Game was using MySQL to collect online data on ad impressions, clickthroughs, and other metrics relevant to campaign performance. But as the company's business has grown, this row-oriented database could not keep up with the massive amounts of data being generated about customers' ad campaigns, nor could it quickly turn around the kind of ad-hoc analysis necessary to optimize performance in real-time. The company selected Infobright because, like MySQL, it is very simple to use, but Infobright is also capable of running even very complex queries on large volumes of data exponentially faster. In addition, set up and implementation is extremely cost effective.

Today, queries that previously took 10 minutes or more on MySQL now take no longer than 25 seconds using Infobright. And due to the data compression (up to 57:1) that Infobright is able to deliver, Ad4Game expects to be able to scale its analytics services affordably, even as data loads reach into the terabytes.

"Ad tech companies like Ad4Game differentiate themselves by providing value-added analysis that helps customers make the most of their campaign investments," said Don DeLoach, CEO of Infobright. "Infobright's database is an ideal solution for these types of businesses because we are well-suited to analyzing online and machine-generated data fast, effectively and at a very affordable cost."

Ad4Game will be attending Adtech NY, November 7-8, 2012 in New York City. Visit the company's booth #2045.

About Ad4Game
Ad4Game is the Internet's Game Ad Network. Partnered with the key players in the gaming industry, the company focuses on gamers ONLY ensuring advertisers can reach a highly targeted gaming audience. The company offers a high level of service, statistics, control and transparency to help customers succeed. Ad4Game is a simple and effective ad network suitable for advertisers and publishers of all sizes. Headquartered in Montreal, QC, Canada, Ad4Game has been involved in Games online marketing since 2004.

About Infobright
Infobright's high-performance database is the preferred choice for applications and data marts that analyze large volumes of "machine-generated data" such as Web data, network logs, telecom records, stock tick data and sensor data. Easy to implement and with unmatched data compression, operational simplicity and low cost, Infobright is being used by enterprises, SaaS and software companies in online businesses, telecommunications, financial services and other industries to provide rapid access to critical business data. For more information, please visit http://www.infobright.com or join our open source community at http://www.infobright.org.

All names referred to are trademarks or registered trademarks of their respective owners.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:
Theresa Smith
Kickstart Consulting for Infobright
Email Contact or Email Contact
+1(818) 704-8481

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.