|By Business Wire||
|November 14, 2012 09:19 AM EST||
Today The AOL On Network announced that it has partnered with Kaltura, the leading open source video platform. The partnership will make the entire AOL video library of more than 420K premium videos available to companies using the Kaltura Platform.
As a result of the partnership, Kaltura’s publishers will be able to easily access and search the AOL video catalog, then quickly add premium, short-form video to their own accounts. By having access to this massive repository, Kaltura publishers will be able to expand their own video library with more premium content, increase total inventory and leverage a number of revenue options to maximize top-line growth.
“Today, every company is a media company, as organizations of all stripes are increasingly seeing the value and necessity of adding video to their sites. However, traditional publishers or those without expertise in high-quality video creation have struggled to do this in a scalable, cost-efficient way,” said Ron Yekutiel, Chairman and CEO of Kaltura. “With flexible, easy-to-deploy technology and premium content from The AOL On Network, publishers have everything they need to get high-quality video content up and running on their site in no time.”
The partnership boosts exposure for AOL’s content partners by distributing their video assets to other highly trafficked sites around the web. Kaltura recently launched new multiplatform functionality with support for iOS, Android, Xbox and Google TV, extending the reach of AOL content to users of mobile devices and connected TVs.
“Partnerships like this are an essential part of our business because they drive scalable exposure for AOL’s original content, as well as that of our content partners,” said Frank Besteiro, Head of Business Development, The AOL On Network. “By giving the many thousands of publishers that Kaltura works with access to our library, we’re increasing ROI on the investment we and our partners have put into producing top-quality video content.”
Launched in April 2012, The AOL On Network brings AOL's entire video offering under one umbrella and reaches more than 75million unique visitors per month. It is one of the top 10 video platforms on the web according to comScore and is number one in content-only categories including TV, Lifestyle, Home, Beauty/Fashion/Style, Food, Education, Travel Information, Autos, Real Estate, Maps, Pets and Tech Information. The network attracts over 1 billion video streams per month.*
*comScore Media Metrix, September 2012 Total Videos
Kaltura provides the world’s first Open Source Online Video Platform, transforming the way people work, learn and entertain, using video. Kaltura’s provides leading media companies with advanced media management publishing and monetization tools for extending their audiences. Kaltura provides enterprises with powerful video tools for internal knowledge sharing and collaboration and for effective marketing. Kaltura offers educational institutions with disruptive video solutions for teaching and learning, improving learning results and access to knowledge. The platform and applications allow to easily deploy video in any website or any web platform. Kaltura was recently recognized in Forbes as one of the six fastest growing tech companies; by VentureBeat as a ‘Next Billion Dollar Enterprise Software Company’; and one of the top 5 companies that influence the way students learn by Business Insider. Kaltura’s platform engages hundreds of millions of viewers, offers next generation learning for millions of students and teachers, and improves productivity and interaction among millions of employees across the globe. For more information: www.kaltura.com. to join Kaltura’s community visit: www.kaltura.org and www.html5video.org.
AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
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