Healthation, a leading provider of healthcare payer IT solutions, today announced that John W. Hinton has joined the company as senior vice president of sales and marketing. Mr. Hinton joins Healthation as the company is experiencing increasing demand for its innovative IT solutions in a healthcare industry that is rapidly transforming in response to massive regulatory change and increased competition. In his new role, the healthcare IT veteran will use his sales and business development expertise to help lead the company as it works with commercial and government healthcare payers and administrators to respond to market changes using Healthation’s Web-based core administrative system including its robust financial management capabilities.

Hinton joins Healthation after spending more than 23 years as a healthcare industry growth expert with repeated success in establishing and growing world-class sales and business development organizations that drive revenue and market share growth. This experience has spanned both payer and provider market segments in Fortune 100 organizations, as well as small- to mid-size, high growth companies. Mr. Hinton has also spent time internationally driving complex business arrangements with global companies.

“As the number of risk-bearing entities in healthcare continues to expand amid healthcare reform and the industry scrambles to implement systems to support the converging marketplace, we have seen a significant increase in our sales activity,” said Darin LeGrange, President and Chief Executive Officer, Healthation. “John’s extensive track record in building world-class sales and marketing functions for healthcare technology firms is a testament to his proven ability to shepherd and accelerate the growth of companies like Healthation. We are extremely pleased to welcome John to the company and are confident he will be a critical component of our continued growth in this new era of healthcare.”

About Healthation

Healthation enables healthcare payers to future-proof their organizations with a flexible, rules-based administration system that is configured to meet current and future industry challenges with innovative, next-generation architecture that improves overall business performance. The company’s offerings are available via SaaS in either an ASP or client-hosted environment and include the industry’s only open-source, co-development payer system built to administer benefits and automate workflows across all lines of business, including medical, dental, vision, pharmacy, life and AD&D, and an integrated Web portal solution that supports payer’s Web self-service and automation strategies with customizable portals for all constituents. For more information, please visit healthation.com and follow the company on LinkedIn, Twitter, and Spiceworks.