|By Jason Bloomberg||
|December 1, 2012 12:00 PM EST||
Simple question with a surprisingly complex answer: who owns your identity? Our first instinct is to insist that we each own our own identities. After all, we are our identities, right?
Not so fast. There are myriad players who own a piece of your identity, from the credit bureaus to your bank to Facebook to your doctor to your employer. Every single one has some kind of identity management system that keeps track of information about you. In fact, this personally identifiable information (PII) is so powerful that when someone steals it, we call that crime identity theft - as though stealing your PII was the equivalent of stealing your very soul.
The reason PII has such power, of course, is because we give it power. Knowing a username and password gives you the power to access a system. Knowing your Social Security Number and birth date may give you the power to get bank account information from a call center rep. Add a bit more knowledge and you have the power to apply for a loan or a job or a security clearance. The old adage states that knowledge is power, but information only has power if we choose to empower it.
From the perspective of IT, managing user identities has long been in our wheelhouse. The Identity and Access Management (IAM) market matured years ago, and all enterprises have a broad set of robust IAM alternatives to choose from. But hey, it's almost 2013, right? Why buy some IAM product I have to install and maintain. Why don't I just get it in the Cloud?
The Problem with Identity-as-a-Service
No brainer, right? Sign up for Identity-as-a-Service (IDaaS), or perhaps call it Identity Management as a Service (IDMaaS) or IAM as a Service (IAMaaS) - the marketplace still hasn't settled on the term - and you can throw away your Active Directory or LDAP. If all your users want to do is access the Software-as-a-Service (SaaS) offerings you provide, then placing your user directory in the Cloud is an obvious choice. Even when you want to control access to on-premise applications, IDaaS might make sense. After all, your current IAM solution connects to the apps in question over the network as it is. What does it matter whether IAM is running in the Cloud or not? Just put your user directory in the Cloud, configure it to control access to all your apps, and call it a day.
The problem is, this "put all the users in a directory" approach to IAM is increasingly inadequate to cover the kinds of identity management scenarios that we're facing in our maddeningly complex, interconnected world. But this story isn't new, either; after all, federated identity standards and technologies have been around for a decade or more. With federated identity, two separate security domains (that is, different departments or organizations with their own IAM systems) can exchange identity information with each other securely. Think of one of the travel aggregators, like Orbitz or Travelocity. Log into the aggregator Web site and you can purchase tickets and hotel rooms and the like, without ever contacting the airline or hotel directly. Behind the scenes the aggregator and the service provider are exchanging secure tokens that contain a bit of your identity, along with the appropriate instructions.
Federated identity is an essential enabler of Cloud security as well, particularly when the enterprise isn't comfortable moving their IAM to the Cloud. In fact, federating on-premise identity to the Cloud is a central technique we discuss in our Cloud Computing for Architects course. But it's not the same as IDaaS, where an organization actually moves its user directory to the Cloud. And federated identity breaks down when there are too many participants in a complex interaction, like the types of interactions that are becoming increasingly common in the Cloud.
So far so good: IDaaS isn't right for every organization today, but it could easily belong somewhere on your Cloud roadmap. But even when you reach a level of maturity where you're comfortable moving your IAM to the Cloud, IDaaS still falls short, because it doesn't take into account how we as individuals would like to think about our identities. From the perspective of the user, IDaaS moves the control over our own identities even further away from the user - and that's not the way we consumers view the Cloud. From the perspective of the user, the Cloud should empower us. IDaaS does the opposite.
Identity as a Cloud Resource
The reason so many vendors fell into this trap with IDaaS is essentially the horseless carriage problem: we have IAM, we want to move to the Cloud, so let's put IAM in the Cloud - instead of rethinking the problem from the perspective of what the Cloud actually means. So, let's think about this problem in an entirely different way. Instead of beginning with the user directory at the heart of every IAM offering, let's begin with the user identity itself.
Essentially, we'd like to have some kind of avatar: a digital representation of our identity that the user controls for themselves. In other words, something like a digital wallet or key ring that manages PII on behalf of the user. Such technologies have been around for a few decades, of course; in fact, the whole idea of a digital wallet dates from the dot.com era in the 1990s. But such technologies didn't take off, for two reasons. First, big companies didn't like the idea of giving their customers control of their own identities. Second, we didn't have the Cloud.
Let's put off the discussion of control for a moment, because putting the Cloud piece into the puzzle will help us deal with the control issue. We need to consider the Cloud, however, because it changes everything. What the Cloud brings to the table is not just the ability to treat identity management as a service. It also enables us to treat identities themselves as Cloud resources.
As we discussed in an earlier ZapFlash, there are many different types of Cloud resources, including servers, storage, networks, queues, etc. Furthermore, the list isn't fixed. As Cloud Computing matures, we expect and encourage new types of resources. What makes them Cloud resources is that the user is able to dynamically provision and deprovision them with minimal management effort or service provider interaction.
So, let's take the notion of a user identity - or to be more precise, the user's avatar - and consider it to be a Cloud resource. The user, that is, we can provision such avatars as we see fit. And because they're in the Cloud, they're location independent. Facebook could use our avatar. Assign it privileges or other properties. Or our bank. Or our employer. But we control it.
Furthermore, we can choose how we control our Avatar. We may wish to log into its Web interface, but that's only one option. We could also use a hardware device like a flash drive or a USB dongle. We could add biometrics to the device, say via a fingerprint reader. Or we could install software on our computers that would enable us to control the avatar.
Treating identities as Cloud resources can also provide privacy boundaries. For example, I might instruct my avatar to provide my Social Security Number to my bank and the IRS, but not to Facebook. And of course, one of the primary benefits of this approach is that I can maintain my personal information in a single place. If I move, I notify my avatar, and everyone I've authorized to see my address automatically gets the update.
The ZapThink Take
In fact, treating identity as a provisionable Cloud resource - an avatar in the Cloud - makes so much sense that you might wonder why nobody has already made a billion dollars on this idea. The answer, of course, is control. Remember all the hullabaloo when Microsoft tried to position Passport as a general purpose identity store? Customers rebelled and Microsoft ended up in court - several times, in fact. Fundamentally, nobody wanted Microsoft to be in control of our identities.
Today we're going through a similar situation with Facebook, Twitter, and the like. Why bother creating yet another login with yet another password to forget, when we can simply log into that new site with our Facebook ID? Yes, we all go along, until we eventually realize we really don't want to give Facebook so much control over our online identity.
The Cloud, at least in theory, shifts this control to the user. The user should be responsible for provisioning Cloud resources. Yes, there needs to be software behind the scenes that makes provisionable avatars work and keeps them secure, but if they are truly Cloud resources, the Cloud service providers won't control them. Their customers will.
Image source: Sundaram Ramaswamy
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jul. 28, 2016 05:45 AM EDT Reads: 2,313
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jul. 28, 2016 03:15 AM EDT Reads: 2,636
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
Jul. 28, 2016 03:00 AM EDT Reads: 1,621
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Jul. 28, 2016 02:30 AM EDT Reads: 1,544
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Jul. 28, 2016 02:15 AM EDT Reads: 1,402
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Jul. 28, 2016 02:00 AM EDT Reads: 2,057
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Jul. 28, 2016 01:45 AM EDT Reads: 1,109
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Jul. 28, 2016 01:15 AM EDT Reads: 855
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 28, 2016 01:00 AM EDT Reads: 1,627
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 10:30 PM EDT Reads: 1,412
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 27, 2016 10:00 PM EDT Reads: 2,676
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Jul. 27, 2016 09:45 PM EDT Reads: 2,012
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 08:00 PM EDT Reads: 2,040
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
Jul. 27, 2016 07:30 PM EDT Reads: 1,120
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jul. 27, 2016 06:45 PM EDT Reads: 2,075
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Jul. 27, 2016 06:45 PM EDT Reads: 1,193
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jul. 27, 2016 04:30 PM EDT Reads: 1,886
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
Jul. 27, 2016 04:30 PM EDT Reads: 228
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Jul. 27, 2016 04:15 PM EDT Reads: 1,155
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Jul. 27, 2016 04:00 PM EDT Reads: 1,747