Click here to close now.


Open Source Cloud Authors: Carmen Gonzalez, Mike Kavis, Liz McMillan, Elizabeth White, Lori MacVittie

News Feed Item

Eight Companies Unleash New Internet Businesses to the World at AWS re: Invent

Amazon Web Services, Inc. (AWS), an company (NASDAQ:AMZN), today announced the eight companies who participated in the inaugural “LAUNCHED!” Live Stage at re: Invent, the first AWS global user conference. “LAUNCHED!” is a live stage environment where these selected start-up companies launched their businesses or applications publicly for the first time. Alegion, Animoto, Averail, BitYota, CloudMunch, Mortar, PunchTab, and ThisLife launched unique solutions in the areas of media, big data, developer platforms, media sharing and crowdsourcing, demonstrating the innovation that start-ups of all kinds are finding possible with AWS.

“AWS helps companies get started by offering a technology infrastructure with no capital expense and low pay as you go pricing, and providing a technology platform with broad functionality and global scale. This year, at the first AWS re: Invent conference, we have created a dynamic, live stage environment for start-up companies to launch publicly for the first time,” said Ariel Kelman, Head of Worldwide Marketing, AWS. “It was a great experience for us to watch these eight exciting companies show off their new apps on AWS in front of 6,000 members of the AWS community.”

The new businesses and applications announced today include:


Publicly launched today, Alegion brings the power of crowd-sourced labor to the Enterprise. Leveraging Amazon Mechanical Turk as a key architectural component, Alegion's self-service workflow designer allows large businesses to integrate crowd labor tasks into their complex business processes. Businesses can achieve exceptional data accuracy, speed, and worker management using Alegion's ground-breaking platform. Alegion uses Amazon Mechanical Turk to provide access to "workers" for tasks, and Amazon Simple Workflow Service to automate the jobs.


The online video creation service that empowers anyone to create and share extraordinary videos, launched a new service called “Best of 2012 Facebook Videos.” With this new service, Animoto, an AWS customer since 2008, is enabling all Facebook users to tell the story of their year in an engaging video. With a click of a button and in a matter of seconds, Animoto automatically curates the best photos and comments from a Facebook user and sets them to music. The resulting Best of 2012 video is a rich orchestration that highlights Facebook users’ top moments from 2012, as documented on Facebook. Once the video is created, users can share via a multitude of ways or first edit further by adding or removing photos and comments and changing the music. Animoto’s Best of 2012 Facebook Videos look to amaze the Facebook community by harnessing Facebook Timeline and showcasing the video creation power of Animoto, all with a simple click of a button.


Mobile employees need more than basic email to be productive. They need secure and easy access to critical business content stored across the organization. Publicly launched today, Averail offers Averail Access to give busy executives, sales teams and marketing professionals the power to safely access, manage and share business documents on mobile devices without sacrificing enterprise security and control. Averail provides native access to Microsoft SharePoint and other storage sites without requiring any additional storage capacity. This simplifies compliance, reduces cost, and improves collaboration. With this service, mobile employees can now safely and easily reach the information they need to stay productive and deliver business results. Averail uses Amazon Elastic Compute Cloud (Amazon EC2) with AutoScaling and Elastic Load Balancing with multi-AZ deployments and Amazon Virtual Private Cloud. This gives Averail server virtualization, availability and elastic scale-out in a secure environment.


Publicly launched as a company today, BitYota offers an alternative for solving big data analytics challenges with its new Warehouse-as-a-Service offering on AWS. This SaaS offering takes away both Big Cost and Big Headache making analytics accessible to everyone at scale, with no compromise on functionality or service levels. BitYota's one-click data integration allows customers to load data from a variety of sources and its massively parallel analytics engine is designed for the cloud, and driven through native SQL and industry standard BI tools. Customers don’t need to learn new languages or tools and BitYota is built entirely on Amazon Web Services. BitYota relies on Amazon EC2 and Amazon Elastic Block Store (Amazon EBS) volumes to deliver a Data Warehouse-as-a-Service on AWS with the requisite efficiency, performance and scale to handle Big Data.


GitHub, Jira, Google Docs, Asana, NewRelic, AWS Elastic Beanstalk -- these are just a few of the dozens of innovative tools today's software development teams rely on to build, deploy, run & manage their cloud applications. However, getting all of these point tools to work seamlessly together is causing developers to devote more of their precious time to operational tasks rather than focusing on creating innovative software. Publicly launched as a company today, CloudMunch is built entirely on AWS and launched the industry's first orchestration engine to manage the entire cloud application lifecycle, allowing developers to plug and play with the tools they already know and love, giving them the ability to continuously deliver higher quality software, faster.

Mortar Data

Publicly launched today, Mortar Data is a development framework for Hadoop—it is open source so there is no lock-in. It is Rails-inspired and built for collaboration, allowing teams of engineers and data scientists to easily share, repeat, and maintain code. Mortar is built on Hadoop, Pig (which is similar to SQL), and supports real Python, including NumPy, SciPy, NLTK, or any other lib. Mortar hosts and executes Mortar project as a service, and provides full history of execution including code snapshots, automated testing, and one-button deploy. Mortar uses Elastic MapReduce to power Hadoop execution at scale. They also use Amazon Simple Queue Service (Amazon SQS) to reliably coordinate their many distributed, multi-step, long-running, concurrent jobs.


PunchTab announced today its Agency Campaign Manager. This new application enables marketing and advertising agencies and brands to easily create incentive-based programs for seasonal campaigns, new launches, brand activation programs, sweepstakes and events. In addition to powering over 1,000 giveaways every month, PunchTab powers over 12,000 loyalty programs reaching over 22 million consumers every month. PunchTab uses the flexibility of Amazon EC2 to scale campaigns on-demand based on the needs of its customers, while using Amazon CloudFront helps PunchTab to improve their user experience by speeding up delivery of the content.


ThisLife is a new application launched today for photos and videos living in the cloud. ThisLife gathers all the photos & videos people have scattered on their phone, hard drive, SD cards and social services. Then, ThisLife intelligently removes duplicates while retaining the highest quality version of each image. ThisLife automatically enhances photos and still preserves the true originals. The technology identifies faces and dramatically facilitates tagging so customers can search their personal photos based on people, places and tags. ThisLife keeps everything private so customers can share what they and with whom they want. And, because ThisLife lives in the cloud, customers can access their entire collection any time from any device. ThisLife uses Amazon Simple Storage Service (Amazon S3) as a reliable data store for all the photos, and with Amazon Glacier they keep a long term low cost archive of all of the memories.

About Amazon Web Services

Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost. Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of enterprise, government and startup customers businesses in 190 countries around the world. AWS offers over 30 different services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3) and Amazon Relational Database Service (Amazon RDS). AWS services are available to customers from data center locations in the U.S., Brazil, Europe, Japan, Singapore and Australia.

About, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection., Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7” and 8.9”. The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including,,,,,,,, and As used herein, “,” “we,” “our” and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context w...
SYS-CON Events announced today that Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, will keynote at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, along with new ways to engage with users.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new data-driven world, marketplaces reign supreme while interoperability, APIs and applications deliver un...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll share tips on how to speed up business initiatives, harness Big Data and remain one step ahead by apply...
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of, and Fred Yatzeck, principal architect leading product development at, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...