Click here to close now.


Open Source Cloud Authors: Jim Scott, Liz McMillan, Elizabeth White, Jayaram Krishnaswamy, AppDynamics Blog

News Feed Item

Rackspace Open Cloud Platform Drives Significant Customer Interest in 2012

Rackspace® Hosting (NYSE: RAX), the open cloud company, today announced that its customer base is expanding, as thousands of customers are signing up each month for the company’s open cloud services. With the complete suite of OpenStack®-based cloud solutions now in full production, Rackspace offers an open, fast and simple cloud experience by providing customers with true choice and control without the fear of being locked-in to proprietary technologies.

“We had an aggressive agenda for our open cloud platform in 2012. By delivering on the goals we set for ourselves this year, we’ve turned our vision into a reality and are now providing businesses with an unprecedented level of choice around how to use the cloud,” said John Engates, chief technology officer at Rackspace. “As customers advance in their journey to the cloud, they are becoming aware of proprietary technologies that lock them in to specific architectures and vendors. Customers today are realizing the power of choice, and delivering that to our customers, along with powerful features, will remain a top priority as we look ahead to next year.”

The introduction of Rackspace’s open cloud marks the first time any company has deployed a large-scale open source public cloud powered by OpenStack®. Customers can now select from private or public cloud, dedicated, virtualized or hybrid offerings and have the flexibility to deploy their private cloud in their own datacenter, a Rackspace data center or another data center of their choice.

The Rackspace open cloud platform launch featured the release of key products in 2012 including:

  • Cloud Servers – highly elastic servers available on-demand
  • Cloud Databases - high performance MySQL databases
  • Cloud Monitoring – global monitoring for web infrastructure
  • Cloud Backup – file level, encrypted, compressed, automated backups for peace of mind
  • Cloud Block Storage - predictable performance on standard or SSD drives
  • Cloud Networks - software defined Level 2 networking for increased security
  • New Control Panel – powerful, yet simple and intuitive

These join over 70 products and service launches, and updates Rackspace released in the last 12 months, reflecting a commitment and investment to innovation.

The Rackspace Cloud portfolio was designed using three main principles: Open technologies that provide choice and flexibility to our customers, high performance made possible by over a decade of experience building complex systems, and simplicity - making all this power available to customers and removing the burden of administrative tasks that add little business value, while enhancing agility.

Since the open cloud launch, products such as Rackspace Cloud Servers have experienced significant adoption. This solution, which delivers increased efficiency, scalability and agility to customers, is helping organizations of all sizes build advanced cloud applications that can be integrated with dedicated infrastructure to deliver true Hybrid clouds.

All the products and the new capabilities in the Rackspace Cloud portfolio are supported by the legendary Fanatical Support® and are also available under a managed service level that makes our expertise available to design, plan, deploy, optimize and maintain the environments our customers rely on for business critical applications.

“This year, we transitioned nearly all of our servers to the Rackspace open cloud and that decision continues to drive significant business value for our organization," said Evan Sims, senior developer at Ushahidi. "With Rackspace's open cloud platform, we're not concerned with vendor lock-in, we've seen a dramatic increase in server uptime, and the quality of support is unlike anything we've experienced with other cloud providers.”

Rackspace has also seen strong adoption of Cloud Databases, as the solution simplifies application development by offering pre-configured MySQL databases in the cloud that deliver high performance.

“The Sysbench benchmark tests we performed on Rackspace Cloud Databases on MySQL show it outperforming the leading competitor by 2 to 5 times under increasing transaction load, while our I/O tests on Cloud Block Storage SSD service show an improvement of at least 5 times in throughput over the alternative block storage service. These characteristics make Rackspace's cloud ideal for databases and applications that demand performance," said Vadim Tkachenko, co-founder and CTO of Percona, the leading MySQL support and consulting company.

Through its open cloud platform, Rackspace is delivering a business-ready cloud, which customers can use to effectively run their business. With the open cloud, customers are building and deploying complex eCommerce, cloud native SaaS, mobile and hybrid applications.

“A major benefit that Rackspace provides with the open cloud is that it gives us the scalability we need to go from 10 to 50 servers as our business needs grow, while also enabling us to take advantage of dedicated infrastructure in a true hybrid cloud. Now we have the best of both worlds,” said Sunny Dhillon, technical operations manager at “Rackspace also gives us peace of mind by making available a team of experts who deal with large scale web deployments every day.”

This year, Rackspace also announced the release of its Private Cloud software, powered by OpenStack. This software is designed to make it simple and easy for companies to install, test and run a multi-node OpenStack-based private cloud environment in their own data center, at Rackspace, or in a collocation facility. Since its release only a few weeks ago, the software has been downloaded by people from Fortune 100 companies, academic institutions, research facilities and thousands of other organizations in more than 125 countries spanning all continents. To help organizations build expertise in private cloud, Rackspace offers training, certification and support services, as well as advisory guidance to help roadmap a journey to the cloud.

Hybrid cloud deployments also got more powerful this year. Rackspace’s unique RackConnect technology, for example, gives customers the ability to add a physical firewall to protect cloud servers, or combine cloud resources with dedicated servers with as many as 32 cores and 1.5 Tb of memory or massive SAN-powered storage. Now customers don’t have to choose between cloud and dedicated, as they can enjoy the advantages of both technologies in one seamless deployment.

Following the successful launch of the Rackspace open cloud, and Private Cloud software, the company intends to maintain its positive momentum heading into 2013 by continuing to expand the scope of its OpenStack-based solutions portfolio. In the near future, Rackspace plans to continue to enhance its portfolio with solutions for high growth opportunities, including Big Data, high scale applications, software defined network enhancements and enterprise needs, among others.

About Rackspace

Rackspace® Hosting (NYSE: RAX) is the open cloud company, delivering open technologies and powering more than 190,000 customers worldwide. Rackspace provides its renowned Fanatical Support® across a broad portfolio of IT products, including Public Cloud, Private Cloud, Hybrid Hosting and Dedicated Hosting. The company offers choice, flexibility and freedom from vendor lock in. Rackspace has been recognized by Bloomberg BusinessWeek as a Top 100 Performing Technology Company and is featured on Fortune’s list of 100 Best Companies to Work For. Rackspace was positioned in the Leaders Quadrant by Gartner Inc. in the “2011 Magic Quadrant for Managed Hosting.” Rackspace is headquartered in San Antonio with offices and data centers around the world. For more information, visit

Forward Looking Statements

This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace Hosting could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements concerning expected development, performance or market acceptance associated with the Rackspace open cloud platform and the products and services offered on that platform; anticipated operational and financial benefits from the Rackspace open cloud platform and the products and services offered on that platform; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include including the possibility that expected benefits from the Rackspace open cloud platform and the products and services offered on that platform may not materialize because the product is not generally accepted in the marketplace, which could occur due to certain factors including (i) a failure to market the product cost effectively, differentiate the platform, products and services from competitive platforms, products and services or communicate differentiations effectively, (ii) the reliability, quality or compatibility associated with the platform, products or services, (iii) changes in technology which adversely affect the benefits of the product, (iv) slowdowns in the general economy or technology industry that impact consumer spending habits, (v) internal strategy decisions that impact the platform, products and services, and (vi) and other risks that are described in Rackspace Hosting’s Form 10-Q for the quarter ended September 30, 2012, filed with the SEC on November 7, 2012. Except as required by law, Rackspace Hosting assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new data-driven world, marketplaces reign supreme while interoperability, APIs and applications deliver un...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, along with new ways to engage with users.
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of, and Fred Yatzeck, principal architect leading product development at, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of WebRTC adoption today, but the potential is limitless when powered by IoT.
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Valley. The program, to be aired during the peak viewership season of the year, will have a major impac...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, will look at different existing uses of peer-to-peer data sharing and how it can become useful in a live session to...
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.