NEW YORK, Jan. 9, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

eTextbooks and Multimedia in Higher Education 2012

http://www.reportlinker.com/p0963387/eTextbooks-and-Multimedia-in-Higher...

eTextbooks and Multimedia in Higher Education 2012 probes the rapidly changing roles of digital textbooks and multimedia learning resources in the arenas of college publishing and higher education, particularly in relationship to traditional print textbooks and used textbooks.

Also, this report examines the rise of digital learning environments, or platforms that can accommodate a course-full of digital resources to help students progress through the course and instructors to help improve student learning outcomes.

Topics in this report include:

• Current penetration of etextbooks on college campuses and growth projections,

• Position of multimedia-materials in the overall higher education media market and its forecasted growth,

• Popular types of instructional materials in etextbook formats,

• How etextbooks are impacting traditional marketing and sales channels,

• Impact of open-source textbooks on traditional publishing of etextbooks.

eTextbooks and Multimedia in Higher Education 2012 is a critical tool for publishers, marketers and business developers in understanding market needs, trends and challenges.

Table of Contents

Methodology

Executive Summary

Chapter 1: Size & Structure

Introduction

Textbooks: Traditionally Stable Market

New Textbooks: Shifting Market

Used Textbooks Persist

The Appeal of Rentals

Amazon Joins the Fray1

Multimedia Viewed as New Growth Driver

eTextbooks Seeking Traction

Inkling Seeds Tools for the eTextbook Growth; Follett Partners Up

Competitive Landscape Is All About Digital

Khan, MOOCS and More

Kaltura Channels Open Source

New Theory of Creation: iBooks Author, NACS and LuLu

OpenStax Joins FWK, BVT in Open Realm

Boundless Learning (Maybe) Hits Limit of Open Source

Table 1.1: Growth in College Textbook Net Sales, 2000-2011

Table 1.2: Sales of Key College Instructional Materials, 2010 vs. 2011 vs. 2012P

Table 1.3: Share of Media Used in U.S. College Classrooms, 2012P

Chapter 2: Digital Learning Environments

Introduction

Publishers See Growth in Digital Share of Revenue

McGraw-Hill Pushes Toward Digital

Pearson Drivers: MyLabs, Custom and Learning Studio

Digital Drove 35% of Revenue at Cengage Learning

Wiley Builds New Courses for WileyPlus

Macmillan Supports New Ventures

Non-Traditional Publishers See Opportunity in Higher Education

Kaltura Banks on Video

BenchPrep Builds Courses for Platform

Discovery Moves into Community College Segment

Blackboard, K12 Inc. Partner for Developmental Education

Table 2.1: Multimedia Products

Table 2.2: Selected Publishers' Digital Shares of Education Business

Table 2.3: Selected Digital Resources McGraw-Hill Higher Education

Table 2.4: Selected Digital Resources Pearson Higher Education

Table 2.5: Selected Digital Resources Cengage Learning

Table 2.6: Selected Digital Resources Wiley Global Education

Chapter 3: Marketing & Distribution

Introduction

Publishers Partner with Schools in Licensing Agreements

Cal State Advances Licensing Program

Indiana University Teamed Up with 5 Publishers

McGraw-Hill Aggressively Pursues Licensing Agreements

Pearson and McGraw-Hill Offer Pay-for-Performance Deals

Publishers Approach Consumers Directly

Chapter 4: Conclusions & Outlook

Market Dynamic

Digital with the Wind at its Back

Obstacles to Digital Use Growth

Outlook: Overall Growth Projection of 8.8%

Multimedia Growth Will Lead the Charge

Still Room for Print

Table 4.1: Sales Forecast of Key College Instructional Materials, 2011-2015

To order this report:

: eTextbooks and Multimedia in Higher Education 2012

Nicolas Bombourg
Reportlinker
Email: nicolasbombourg@reportlinker.com
US: (805)652-2626
Intl: +1 805-652-2626

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