Welcome!

Open Source Cloud Authors: William Schmarzo, Roger Strukhoff, Liz McMillan, Elizabeth White, Yeshim Deniz

News Feed Item

Actifio Gets Easier To Buy, Approve, Deploy and Use

Actifio™, the radically simple copy data storage company, today announced significant product and service enhancements designed to make managing copy data – and transforming the underlying economics of enterprise storage – even easier. The company introduced new product and service packages, a storage industry-first “pay-per-use” utility pricing option, new deployment tools, and a suite of new features in its 5.1 software release. The enhancements are designed to ease the way for customers and channel partners to embrace Actifio’s compelling economic value proposition, which propelled the company to 700 percent growth in 2012.

Today’s enterprise IT infrastructure faces a tidal wave of data, coupled with the growing cost and complexity of the software tools, hardware, and personnel required to manage it. Savvy IT executives are recognizing that the driver of this exponential growth is the copy data – redundant copies of corporate data created by point tools to meet the business requirements to protect, share, and analyze information. With a purpose-built solution to address the root cause of the copy data problem – siloed data protection and availability applications - Actifio offers customers the ability to recover anything instantly for a total cost of ownership up to 90 percent less than the traditional model.

Easy to buy: Simplified Packaging & Pricing

To make it easier for channel partners and customers to embrace the Actifio model, the company today announced its new 100T product package. The new Actifio 100T is designed for rapid deployment by mid-sized IT organizations, or departments of larger IT organizations. It protects both physical and virtual IT environments with the world’s most efficient data management technology, and features integrated Actifio Optimized Storage capable of protecting up to 100 Terabytes of production data and 1,000 virtual machines. Actifio 100Ts can be combined in a scale-out architecture to support up to 2 PetaBytes of production data, with custom configuration of the appliance.

To help customers take better advantage of their existing storage, the company also announced its new Actifio Gateway, a similarly robust hardware and software tandem that doesn’t include its own storage, but instead can virtualize and manage a wide variety of third party storage devices. The Actifio Gateway is designed for regionally and globally distributed enterprises, including cloud and managed service providers. It’s built for a large mix of physical, virtual, and heterogeneous server and storage infrastructure, and also scales to handle multi-petabytes of data.

Easy to approve: Utility Pricing Model Option

Actifio’s revolutionary new utility pricing model enables customers to pay as their data volumes grow, avoiding the significant up-front capital requirements that challenge many procurement cycles. Actifio’s all-inclusive utility pricing for a complete storage system – hardware, software, storage, installation, and maintenance – is based on a per-terabyte per-year basis, with rates decreasing as volumes increase. For CIOs implementing chargeback models, or Service Providers looking to align procurement with market demand, Actifio’s utility pricing model delivers simplicity, flexibility, and predictability. Customers who wish to purchase the hardware and services through traditional means will still have that option.

Easy to deploy: Wizard Slashes Setup Time Up To 80 Percent

The 5.1 version of Actifio’s revolutionary copy data storage system also includes new configuration wizards that slash deployment cycles by as much as 80% over its last generation models.

Easy to use: New Software Functionality

Actifio is also introducing version 5.1 of its software, which includes several new features in the areas of data governance, business resilience, and service management. As enterprise environments put a greater focus on security and control of application data, Actifio has ramped-up its data governance features to include SLA-based data integrity validation; enhanced SLA compliance reporting; user/role-based auditing; LDAP and Active Directory integration; and automated disk-to tape enhancements directly integrated into Actifio’s SLA Lifecycle Manager for compliance-oriented, long-term retention.

The company has expanded the near-instant data access capabilities of its copy data storage platform with three new capabilities:

  • Bare Metal Restore to allow for rapid recovery and rebuild of Windows and Linux servers, including to dissimilar hardware
  • Test Failover to allow for non-disruptive disaster recovery tests as often as needed
  • FailBack and SyncBack help to resume normal operations after a disaster by only moving uniquely changed application data from the disaster recovery site back to the primary site, once it’s ready to resume operations

Service providers around the globe have embraced Actifio as a strategic technology to accelerate new service introduction, deliver new functionality and customer satisfaction, and improve their business margins. Actifio 5.1 continues to advance service management functionality by addressing operations and delivery needs with enhanced system monitoring, alert correlation and processing, auto-updates, VPN access enhancements, and improved integrated reporting.

Leading storage analyst firm, ESG has independently validated that Actifio 5.1 can provide almost 300 percent IT efficiency savings over the competition, and a 400 percent better annual total cost of ownership (TCO) than alternative storage solutions.

“In a world that moves faster than ever, enterprises faces what we call ‘The Agility Imperative,’” said Actifio Founder & CEO Ash Ashutosh. “Actifio was designed from the start to free businesses from the undue burden of wildly redundant copy data, free IT executives from the complex tangle of data protection and availability applications consuming more and more of their IT budgets, and free IT managers from the stress of unmet SLA’s and recovery time objectives impossible to deliver with 20th century technology. These enhancements take us further down that path, making radically simple copy data storage easier to buy, deploy, and love than ever before.”

Real World Impact: What Customers are Saying

“We deployed the 100T and within fifteen minutes Actifio was configured and online. An hour later it was customized to our environment, backing up, deduplicating and replicating to our DR facility 3000 miles away,” said Daniel Acosta, IT Director, MC Assembly. “If something goes wrong, now I just go back in time and mount the snapshot directly from Actifio. To our users it looks like a server reboot, to us it’s the ultimate peace of mind.”

"Technology is an invaluable learning tool here at the university, which means that I need to plan for maximum uptime and availability. In the past this meant frequent data protection and business resiliency testing that required planning, application downtime and costly excess infrastructure which ultimately impacted our users," said Rich Siedzik, Sr. IT Director, Bryant University. "That was before Actifio where we now have the ability to run Failover Test non-disruptively as often as needed. And if there's a site failure, I can easily and automatically sync back our unique data."

Analysts’ Take: Data Explosion and the Actifio Solution

Taneja

“For a long time the storage industry has focused heavily on primary production storage, not realizing that the cost of “copy” storage has been growing exponentially to the point where it costs more than primary storage. Moreover, it certainly is a pain to manage and grow. Actifio’s microscopic focus on relieving pressure on this “copy” storage (which, by the way, includes backup, restore, snapshots, replication and more) may not appear so but it is indeed a paradigm shift. With the new release, Actifio has simplified the delivery for all customers and enhanced its appeal for service providers.”

Gartner

“The challenges associated with large volumes of unmanaged data have historically focused on cost and risk. But a larger challenge is that no one department has end-to-end responsibility for the data,” said Shelia Childs, Managing VP, Gartner, and Alan Dayley, Research Director, Gartner, in a report titled, “Use These Unstructured Data Management Best Practices to Manage Based on the Time Value of Data,” published November 16, 2012. The report continues: “Progressive organizations are realizing that information can give the business a competitive edge if that information is well-managed and accessible in a way that optimizes its usefulness. The business inherently realizes that it cares more about some data than other data, and should fine-tune its applications and environment to address information costs, risks and, especially, value.”

IDC

“Copy data is everywhere - it could start off with multiple copies of the same file, move on to multiple copies of the volume, application data, backups, test/dev, online copies for operational and disaster recovery...the list goes on,“ said Ashish Nadkarni, IDC Storage Research Director. “In fact in a recent IDC study, we found that nearly 75% of all data generated is copy data. Which means only 25% of all data generated is unique - everything else is copy data. That is a staggering number and exposes the tip of the iceberg of how serious this problem really is.”

Forrester Research, Inc.

“Many enterprises struggle with exponential data growth, shrinking backup windows, and static budgets — which leads to the classic conundrum of how to back up more data in less time with the same amount of money,” wrote report author Rachel Dines, Forrester Research Senior Analyst, Serving Infrastructure & Operations in a November, 2010 report titled "Market Overview: Enterprise-Class Backup And Recovery Software."

About Actifio

Actifio is radically simple copy data management. Our copy data storage platform lets businesses recover anything instantly, for up to 90 percent less. Actifio eliminates siloed data protection applications, virtualizing data management to deliver an application-centric, SLA-driven solution that decouples the management of data from storage, network and server infrastructure. Actifio has helped liberate IT organizations and service providers of all sizes from vendor lock-in and the management challenges associated with exploding data growth. Actifio is headquartered in Waltham, Mass., with offices around the world. For more information, please visit http://www.actifio.com or email [email protected].

Copyright © 2013 Actifio, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...