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Pure Turns to Mentor Graphics to Develop an Innovative User Interface for its Pure Avalon 300R HD Digital TV Recorder

Mentor Graphics Corporation (NASDAQ:MENT) today announced that Pure, part of Imagination Technologies, has used Mentor Graphics® UI technology and services to create the Pure Avalon 300R Connect Freeview+ HD Digital TV Recorder 3D user interface (UI). Pure has succeeded in developing a 3D graphical UI for the Avalon 300R that has received top industry product reviews.

“Mentor’s UI expertise and UI technology combined with Imagination’s PowerVR graphics processor has created a truly amazing 3D UI which offers Pure Avalon customers 3D menus, smooth transitions, and even a 3D page-curl effect,” said Paul Smith, general manager of Pure. “We are really pleased with the response the UI has received, with one review describing it as one of the best designed and graphically impressive user interfaces they had seen. Indeed it is one of the best in the STB/TV space.”

The Mentor Graphics UI technology includes the award-winning Inflexion® UI product which is used by hundreds of embedded system developers across the world, allowing them to create graphically rich, dynamic 2D and 3D UIs without spiraling development complexity or costs. UIs and UI logic are developed, managed and configured using the Inflexion UI Express PC tool, and then run on an efficient and powerful embedded engine. Inflexion fully utilizes any available OpenGL ES hardware graphics acceleration and is available on GENIVI, Linux, Android, and Nucleus® operating systems, and portable to a wide range of other operating platforms. For more information on Inflexion, visit the website:

“Imagination Technologies provides the graphics performance to power some of the world’s best embedded devices,” said Glenn Perry, general manager, Mentor Graphics Embedded Software Division. “It is a testament to Mentor’s graphics expertise and technology that an innovative company like Imagination has selected Mentor to provide UI technology and expertise for Pure’s new set-top-box.”

About Mentor Embedded

The Mentor Graphics® Embedded Software Division enables embedded development for a variety of applications including automotive, industrial, smart energy, medical devices, and consumer electronics. Embedded developers can create systems with the latest processors and micro-controllers with commercially supported and customizable Linux-based solutions including the industry leading Sourcery™ CodeBench and Mentor Embedded Linux products. For real-time control, systems developers can take advantage of the small foot-print and low-power-capable Nucleus RTOS. For more information, visit

About Mentor Graphics

Mentor Graphics Corporation is a world leader in electronic hardware and software design solutions, providing products, consulting services and award-winning support for the world’s most successful electronic, semiconductor and systems companies. Established in 1981, the company reported revenues in the last fiscal year of about $1,015 million. Corporate headquarters are located at 8005 S.W. Boeckman Road, Wilsonville, Oregon 97070-7777. World Wide Web site:

(Mentor Graphics, Mentor, Inflexion and Nucleus are registered trademarks and Sourcery is a trademark of Mentor Graphics Corporation. All other company or product names are the registered trademarks or trademarks of their respective owner.)

The registered trademark Linux® is used pursuant to a sublicense from LMI, the exclusive licensee of Linus Torvalds, owner of the mark on a worldwide basis.

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