Click here to close now.

Welcome!

Open Source Authors: Liz McMillan, Elizabeth White, Mike Kavis, Carmen Gonzalez, Jackie Kahle

Related Topics: Web 2.0, MICROSERVICES, Open Source, Virtualization, CRM

Web 2.0: Opinion

An Inconvenient Truth: Free Up Market Forces to Tackle Climate Change

You can't legislate for innovation

It was former Presidential Candidate and founder of Electronic Data Systems (EDS) Ross Perot who famously said “The activist is not the man who says the river is dirty. The activist is the man who cleans up the river.”

A quote which may strike resonance with the world’s politicians as they continue to wrestle with the major challenge of setting a global green agenda whilst battling tough economic conditions.

President Obama’s second term inaugural speech certainly won plaudits for his determination to tackle climate change, his powerful statements deliberately pitched to be emotive on a global stage, whilst reassuring an American nation still reeling from the effects of hurricane Sandy.

“We will respond to the threat of climate change, knowing that the failure to do so would betray our children and future generations.” And “Some may still deny the overwhelming judgment of science, but none can avoid the devastating impact of raging fires, and crippling drought, and more powerful storms.” Now the world waits to see how these noble and heartfelt words translate from the pages to become actions?

And if the truth be known, the world is not holding its breath.

Ban Ki-moon, UN Secretary General, stated that he would ‘do his best to mobilise the political will and resources so that the member states can agree to a new legally binding global agreement on climate change” and this on the back of two decades of UN climate talks that have so-far failed in their goal of reducing greenhouse gas emissions.

Ironically it may not be the promise of new green jobs and taxation penalties ‘for the guilty ‘that tips the scales in favour of action but the force of Mother Nature herself. The devastation caused by natural disasters such as tsunamis and hurricanes impacts hugely on already fragile economic budgets (according to a report by insurance company Swiss Re, natural disasters were estimated to have cost the world's economies $140 bn in 2012 and over $350 bn in 2011)

No one seriously doubts that the world’s leaders do not want genuine and sustainable change but there is a real need now to cut through the greenwash and rhetoric and start delivering. We are already witnessing shifting priorities as Governments struggle with recession and debt crises. A move away from fossil fuels has long been touted as a key objective in the worldwide battle to reduce greenhouse gases, and yet in January, Bloomberg New Energy Finance reported that global investment in all renewable energy had fallen by 11% in 2012, due largely to drops in government support in the US, Spain and Italy.

Last November, the International Energy Agency (IEA) stated that whilst the use of renewable energy was growing ‘quickly’, largely driven by Government subsidies, traditional fossil fuels received six times more subsidy than their low carbon counterparts.

But it’s not all bad news. Set against the pessimistic political outlook, real progress is being made at the coalface. The private sector, particularly technology industries, is embracing its environmental responsibilities and is citing traditional market forces as the driver - cost savings, competitive advantage, operational efficiency, customer and employee pressure, corporate policy and opportunity.

And it’s a big opportunity. Consultants Roland Berger recently predicted that the global market for environmental technology and resource efficiency currently totals more than €2tn and will grow at an annual rate of 5.6 per cent on average to the end of 2025.

The data centre industry for example, for so long viewed as an energy hungry monster and an easy target for Government legislators, is proving extremely adept at rising to the environmental challenge.

A recent survey of 1,110 global data centre owners and operators undertaken by the Uptime Institute revealed that 82 percent of respondents viewed energy-efficiency improvements as a way to reduce operational costs. Of those decision makers, 8 percent described their pursuit of energy efficiencies as motivated by a desire to keep pace with their industry peers and 47 percent said they were looking to free up capacity.  Microsoft’s announcement that it’s new $348M data centre planned for Virginia will be carbon neutral and built using the latest energy efficient technologies is testament to the Industry’s focus.

And of course the software and applications hosted in these data centres offer the world a raft of technological innovations that could aid us in the long term.

Innovation and a desire to reduce environmental impact is not hard to find in the private sector. As the world prepares to celebrate Valentine’s Day, UK retailer Marks & Spencer announces that it will be delivering thousands of bouquets in modified atmosphere packaging, saying it will save 10,000 litres of water through the use of this technology. How many people wandering around West Ham Tube station during last year's London Olympics realised that they generating kinetic power through the paving slabs they were walking on? UK start up Pavegen was in the midst of demonstrating that heavily populated streets could potentially generate enough electricity to power lights and applications. Many firms are now tackling the evil greenhouses gases head on and are harnessing and converting CO2 into products as diverse as baking soda, cement and plastic, all in the hope that their entrepreneurialism leads to both profit and the greater good.

Many economists agree that the best way to tackle climate change is to allow market forces to flourish whilst the most divisive method is to mandate or over legislate.

Obama’s first term was marked by the failure of his sweeping carbon emissions cap, the Australian Government suffered bruising after a failed attempt to introduce a Carbon Reduction schemes and more recently UK Prime Minister David Cameron was left to explain away the apparent apathy towards the Coalition's flagship "Green Deal" energy efficiency scheme claiming it was deliberately designed to “build slowly”.

What all Governments across the Globe are fast discovering is that the economic issue of climate change is complex and that no one size fits all ‘green solution’ will ever work for any industry.

Companies, and indeed consumers, must be given both the choice and the chance to adopt a ‘green’ model that suits their needs and that they can personally engage with on an emotional and fiscal level.

Allow us the freedom to become Activists.

Image from Shutterstock.

More Stories By Phil Worms

Phil is the Chief Marketing Officer of one of the UK's largest managed hosting and cloud computing services companies - iomart Group plc. He is a 30 year IT industry veteran, having started his career with BT plc, joining the company as it emerged into a brave new commercial world following privatisation.

A full and varied career has seen Phil move through various senior product/project and marketing positions with companies as diverse as Centrica plc, One.Tel and VarTec Telecom, Phil has been described as “an old head who has been around the block more than once” who “continues to be a powerhouse of ideas in all areas in which he provides his considerable experience to” - which probably means he should have been pensioned long ago.

@ThingsExpo Stories
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microservices, and more.
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dr...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the M2M space. This really allows some room for influential individuals to create more high value inter...
After making a doctor’s appointment via your mobile device, you receive a calendar invite. The day of your appointment, you get a reminder with the doctor’s location and contact information. As you enter the doctor’s exam room, the medical team is equipped with the latest tablet containing your medical history – he or she makes real time updates to your medical file. At the end of your visit, you receive an electronic prescription to your preferred pharmacy and can schedule your next appointment.
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud.
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. Join SoftLayer on June 9 at 16th Cloud Expo to learn about IBM Cloud's SoftLayer platform, explore se...