|By Tom Major||
|February 22, 2013 09:00 AM EST||
I have been working for technology companies for 33 years now, so I don't know why I'm always surprised at the technology myths that proliferate. For example, there is a popular notion running around that Solid State Drives (SSDs) will replace Hard Disk Drives (HDDs) as the dominant storage media. So, which will win? Let me give you my answer upfront before I take you through my arguments: both win, and the market size for both continues to grow.
As I offer up this data and this perspective, I'll repeat some advice I received early in my career. A mentor once told me, when searching for the truth in business and technology "look to the economics" (maybe my version of "go to the mattresses" for you "Godfather" fans).
Here is what I read and hear on a regular basis regarding the battle of HDDs and SSDs:
- SSDs run circles around HDDs for performance
- SSDs will soon replace HDDs
- The improving density of SSDs will collapse the current cost premium to HDDs
Sound familiar? Well, as with most claims of this ilk, there are some elements of truth to them but each of these statements goes too far when viewed in light of some data.
Yes, it's true that SSDs are fundamentally faster than HDDs. This is particularly true of random I/O data reading (as with databases). With large block sequential data (i.e., rich media like video), however, this difference tends to be very small.
Here's a claim where the data just doesn't add up. While the attractiveness of the SSD technology would lead one to believe this, the economics really don't hold up. I should probably point more specifically to NAND flash here (the "solid state" in SSDs) because another solid state technology might actually achieve this, but that appears to be years and tens of billions of dollars away.
Let's talk for a minute about the world's demand for storage. Last year approximately 2500 exabytes of data was created and/or replicated. And...this is doubling about every two years. This needs to be serviced largely by HDDs and SSDs. Last year, the NAND flash industry produced somewhere between 30 and 40 exabytes of storage; with somewhere around 3.5 exabytes finding its way into SSDs (the balance in phones, tablets, cameras, etc.). What is that, 1.4% of our total storage need? But production is ramping up... at a capital cost of about $1.5 billion per Exabyte (semiconductor fabs are expensive)! So, from an available supply perspective, SSDs replacing HDDs seems implausible.
Improving Technology Makes SSDs Cheaper
Agree. The NAND flash technology point is at 21nm line widths with plans to move to 19, then 16 nm. Storage density is further improving with the use of multi-level cell (MLC) capabilities vs single-level cell (SLC). This is bringing down the cost of solid state storage in much the same way the areal density increases seen in HDDs brought down the cost of hard drive storage.
Notice how I said "brought" down (i.e., past tense)? Because a real density growth in the hard drive industry has slowed to a crawl, the rapid erosion of cost/Gb has also slowed to a crawl. Now, the HDD industry needs to move to its next technology (HAMR?) to continue to take cost out and HAMR is a number of years away. HAMR will require significant capital investment by the HDD companies. Significant capital investment will be required anyway to keep up with storage demand (even more so with slowing areal density growth). This all spells out a flattening of HDD costs for the foreseeable future. Some would speculate that a renewed interest in improving the utilization of HDD capacity is an artifact of these economics.
Here's what's preventing the complete collapse of the price difference between the two technologies. The NAND flash suppliers have a similar problem as the HDD manufacturers... the implications of shrinking technology geometries. As the line widths shrink, the ability of flash to sustain multiple write-erase cycles declines. To make up for this deficiency, sophisticated error-correction algorithms and "brute force" overprovisioning (to allow some cells to wear out) are being used. This and the above mentioned semiconductor fab costs tend to mitigate the progress SSDs are making in closing the cost gap to HDDs.
Having made my arguments that SSDs won't take over the world, I have to say that IT solutions need this technology. I think you can see that SSDs aren't the answer to all our storage needs, but they allow us to address a crying storage requirement. At a high level, storage is called on to produce two key deliverables:
- Make data available to an application or user in an appropriate timeframe (i.e., performance) and in today's environment this need is growing.
- Store data reliably (i.e., capacity) and in today's environment this need is growing
By and large, to date, systems with hard drives have been architected to deliver both of these capabilities. It's hard to argue that hard drives haven't done a good job of delivering affordable capacity. But to deliver against the performance requirements of IT solutions, hard drives:
- Have been developed with higher speeds, but arguably little progress has been made in the last ten years
- Have been "short stroked" (a technique limiting the stroke of the actuator to improve performance)
- Have been grouped together to allow striping of data across a large number of drives to aggregate their performance.
With each of these approaches the user suffers from higher power requirements, and with the last two approaches their system has been overprovisioned (leaving stranded capacity) to deliver performance. This all adds up to significant system cost that can be avoided with new storage architectures.
Here's where SSDs come in. SSDs are proving to be a technology answer to the new generation of storage needs, both the growing performance and the growing capacity requirements. Here's the simple, logical way to think about SSDs and HDDs and their role in storage solutions. Use the right tool for the job. That is, take advantage of SSDs for performance (particularly small block, random I/O) and HDDs for capacity.
You might challenge me now and ask, "Does adding SSDs (Flash) to IT solutions make economic sense?" SSDs are expensive, but, used appropriately, SSDs can also minimize the number of HDDs required in a given solution. The secret is in optimizing the use of both, that is, avoid overprovisioning of both. Thin provisioning of capacity has become popular as a cost saver. Similarly, thin provisioning of performance is a similar cost saver. (This is a benefit of virtualized caching or tiering capabilities of newer storage solutions.)
I'll close with a few proof points. Look to the latest economically sensible storage solutions that are answering today's performance and capacity calls. The vast majority of affordable "Ultrabooks" incorporate both flash and hard drive technology, as does Apple's latest "Fusion" drive.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Sep. 27, 2016 03:15 PM EDT Reads: 2,755
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
Sep. 27, 2016 03:00 PM EDT Reads: 1,688
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Sep. 27, 2016 02:45 PM EDT Reads: 1,252
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Sep. 27, 2016 02:45 PM EDT Reads: 2,201
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Sep. 27, 2016 02:30 PM EDT Reads: 312
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Sep. 27, 2016 02:15 PM EDT Reads: 1,988
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Sep. 27, 2016 01:30 PM EDT Reads: 1,713
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Sep. 27, 2016 01:00 PM EDT Reads: 2,660
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Sep. 27, 2016 01:00 PM EDT Reads: 1,596
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Sep. 27, 2016 12:26 PM EDT Reads: 253
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Sep. 27, 2016 12:15 PM EDT Reads: 4,559
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Sep. 27, 2016 12:15 PM EDT Reads: 3,216
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Sep. 27, 2016 12:00 PM EDT Reads: 3,884
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
Sep. 27, 2016 12:00 PM EDT Reads: 1,075
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Sep. 27, 2016 12:00 PM EDT Reads: 3,500
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
Sep. 27, 2016 12:00 PM EDT Reads: 1,785
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Sep. 27, 2016 11:45 AM EDT Reads: 2,746
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Sep. 27, 2016 11:30 AM EDT Reads: 3,016
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Sep. 27, 2016 11:15 AM EDT Reads: 972
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Sep. 27, 2016 11:00 AM EDT Reads: 1,608