Click here to close now.


Open Source Cloud Authors: David Dodd, AppDynamics Blog, Flint Brenton, SmartBear Blog, Sanjay Zalavadia

News Feed Item

CIOs Worldwide See Mobility as Key Revenue Generator and Primary Channel for Customer Engagement, Accenture Survey Finds

Demonstrating the growing importance of incorporating mobility into enterprises, most CIOs believe mobility will generate significant sources of new revenue for their businesses, and most will invest 31 - 40 percent of their discretionary budgets to achieve that goal – compared with only 19 percent of CIOs surveyed last year – according to Accenture (NYSE:ACN).

In The Accenture 2013 CIO Mobility Survey, the overwhelming majority of respondents (79 percent) cited mobility as a revenue generator and said it would significantly improve customer interactions (84 percent) as well as significantly affect their business (83 percent). The survey also revealed that mobility is a top priority in the coming year for more than one-third (34 percent) of CIOs; and 42 percent of CIOs ranked mobility as one of their top five priorities. Anecdotal data from interviews also suggests that many CIOs approach new IT projects with a “mobile first” thinking.

Regarding specific mobile capabilities, survey respondents indicated that improving field and customer service with instant data access, capture and processing topped the list of needs (43 percent), followed by engaging customers via mobile devices (36 percent), especially with transactions on mobile devices (34 percent). Twenty-nine percent of all respondents said they plan to design, develop and/or distribute connected devices to support B2B applications.

Accenture conducted the global survey of CIOs and other C-suite IT professionals to understand if companies are embracing the importance of mobility and to identify the top priorities of IT professionals, and the obstacles to achieving them.

Over the next year, nearly half (46 percent) of CIOs said they plan to make workflow changes to better incorporate mobility into the business. Additionally, 73 percent believe mobility will impact their business as much or more than the web revolution of the late 90s, compared to 67 percent who felt this way in a similar Accenture survey conducted last year.

“It’s encouraging that companies are embracing the importance of mobility but they need to go further by identifying the top areas for mobile deployment,” said Jin Lee, senior managing director, Accenture Mobility. “In particular they should look at areas that will grow, such as connected devices, and conduct a ‘gap analysis’ to determine how to catch up, or even better, get ahead of the curve. Other critical considerations include investments, budget allocation, re-training staff, hiring mobile expertise, and leveraging external experts to help develop or implement mobility strategies.”

Progress in mobile strategy varies

More than half of the companies surveyed (58 percent) have a moderately developed formal mobile strategy, and about one-quarter (23 percent) have an extensively-developed formal mobile strategy, down from 31 percent from last year. This suggests that the velocity of the uptake of mobile technology is accelerating to the extent that companies are being pushed to take action before they can get a well-defined strategy in place.

China (50 percent), Italy (47 percent) and Brazil (37 percent) lead the way globally with extensively-developed mobile strategies. Despite varied progress in strategy development, half (50 percent) of the companies surveyed said they would identify prioritized mobility initiatives over the next year, an increase over last year (41 percent). Nearly all said their mobile strategies must support smartphones (85 percent) and tablets (78 percent), a nod to the increase in employees’ use of their own tablets for work, and companies’ deployment of tablets as work devices.

The survey further found that mobile device management (27 percent), collaboration (25 percent) and knowledge sharing (23 percent) are the top three most important features to a developed mobile strategy. When participants were asked about their top two priorities, China (53 percent), Italy (53 percent) and India (50 percent) tagged mobility as one of their top two focus areas. The United Kingdom (67 percent), Japan (57 percent), and France (52 percent) ranked mobility as one of their top five IT priorities.

Most respondents in India (77 percent), and almost half (47 percent) of respondents in Japan, Mexico, and the United Kingdom plan to focus their enterprise efforts on improving field and customer service delivery with instant data access, capture and processing. In consumer-related mobility priorities, 63 percent of respondents in India and the United Kingdom cited driving revenue through transactions on mobile devices within their top priorities, followed by the United States (36 percent).

Staffing, Security, interoperability, BYOD continue as challenges

Fifty-two percent of companies said they would retrain existing staff to enable their mobile strategies, and 37 percent will hire full-time mobile expertise into their organization, indicating a high demand in the market for mobility talent. The survey also found that more projects are being staffed internally (76 percent in 2013, versus 63 percent in 2012) to support the development of mobile applications. Surprisingly, while 2012 may be remembered as the year HTML5 took the Internet by storm -- the catch-all term used for the latest protocols that define the content, layout, and navigation of web pages through web browsers -- almost half (49 percent) of respondent companies’ mobile application approaches relied on both native and web apps.

Security is still a significant concern, and interoperability has risen as an issue, indicating that existing systems were not all built for mobile and must be transformed for adoption to continue. The study found that security (45 percent), budget concerns (41 percent) and lack of interoperability with legacy systems (31 percent) are still the main barriers cited by companies as impacting their mobile priorities.

Another area related to mobile adoption is “bring your own device,” or BYOD. However, more than half of the enterprises surveyed (59 percent) provide only limited support to their employees while about one-quarter (28 percent) offer full support.

“CIOs must find ways to support the myriad of mobile devices entering the work environment,” Lee said. “They should also address the need to focus intensely on people and expertise. Almost twice as many companies – 40 percent in 2013, versus 27 percent in 2012 – plan to leverage external experts to develop and refine their strategy, indicating that mobile usage is growing faster than the market can provide in terms of skilled and available talent.”

Automotive, insurance, health care sectors: mobile priorities are within reach

All (100 percent) respondents in the automotive, insurance, and health care sectors plan to reach their top mobile priorities within the next year. For the automotive industry, the most important feature to its strategy is payments and commerce (54 percent); the insurance industry respondents cited location-based services (48 percent) as most important, as did health care providers (46 percent). Among communications companies citing M2M as a mobile priority, sixty-seven percent said they would execute M2M communications in their organization within the next year.

Other key industry findings include:

  • the electronics (52 percent) and technology industries (47 percent) placed mobility as one of their top two priorities;
  • more than half (57 percent) of the aerospace industry cited mobility as one of its top five priorities;
  • and, consumer firms cited driving revenue through customer engagement among their highest mobile priorities (45 percent) with the retail segment the highest at 59 percent.


From Dec. 2012 through Jan. 2013, Accenture conducted an online survey with 413 IT professionals (CIOs, CTOs, Directors of Technology or IT, and Chief Mobility Officers) across 14 industries in 14 countries: Australia, Brazil, China, Finland, France, Germany, India, Italy, Japan, Mexico, New Zealand, Spain, United Kingdom, and United States. Fifty-three percent of those surveyed work for companies that generate between US$1 billion and US$5 billion in annual revenues; 42 percent for companies that generate between US$500 million and US$1 billion; and 6 percent for companies between US$250 million and US$500 million.

To access the full report, go to

About Accenture

Accenture is a global management consulting, technology services and outsourcing company, with approximately 259,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$27.9 billion for the fiscal year ended Aug. 31, 2012. Its home page is

Accenture is focused on enabling its clients to achieve breakthrough growth throughout the rapidly changing mobile ecosystem. Accenture Mobility offers five mobility services including consulting, software services – applications, software services – devices and platforms, managed services, and business integration services. These are designed to help organizations embrace business to employee (B2E), business to consumer (B2C), business to business (B2B) and machine to machine (M2M) business opportunities. Accenture offers mobility and embedded software services across a wide range of industries and platforms, including Android™, Apple® iOS, Blackberry®, Linux, Meego™, Symbian, Windows® Phone and Windows 8.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.