Welcome!

Open Source Cloud Authors: Carmen Gonzalez, Pat Romanski, Yeshim Deniz, Liz McMillan, JP Morgenthal

News Feed Item

CIOs Worldwide See Mobility as Key Revenue Generator and Primary Channel for Customer Engagement, Accenture Survey Finds

Demonstrating the growing importance of incorporating mobility into enterprises, most CIOs believe mobility will generate significant sources of new revenue for their businesses, and most will invest 31 - 40 percent of their discretionary budgets to achieve that goal – compared with only 19 percent of CIOs surveyed last year – according to Accenture (NYSE:ACN).

In The Accenture 2013 CIO Mobility Survey, the overwhelming majority of respondents (79 percent) cited mobility as a revenue generator and said it would significantly improve customer interactions (84 percent) as well as significantly affect their business (83 percent). The survey also revealed that mobility is a top priority in the coming year for more than one-third (34 percent) of CIOs; and 42 percent of CIOs ranked mobility as one of their top five priorities. Anecdotal data from interviews also suggests that many CIOs approach new IT projects with a “mobile first” thinking.

Regarding specific mobile capabilities, survey respondents indicated that improving field and customer service with instant data access, capture and processing topped the list of needs (43 percent), followed by engaging customers via mobile devices (36 percent), especially with transactions on mobile devices (34 percent). Twenty-nine percent of all respondents said they plan to design, develop and/or distribute connected devices to support B2B applications.

Accenture conducted the global survey of CIOs and other C-suite IT professionals to understand if companies are embracing the importance of mobility and to identify the top priorities of IT professionals, and the obstacles to achieving them.

Over the next year, nearly half (46 percent) of CIOs said they plan to make workflow changes to better incorporate mobility into the business. Additionally, 73 percent believe mobility will impact their business as much or more than the web revolution of the late 90s, compared to 67 percent who felt this way in a similar Accenture survey conducted last year.

“It’s encouraging that companies are embracing the importance of mobility but they need to go further by identifying the top areas for mobile deployment,” said Jin Lee, senior managing director, Accenture Mobility. “In particular they should look at areas that will grow, such as connected devices, and conduct a ‘gap analysis’ to determine how to catch up, or even better, get ahead of the curve. Other critical considerations include investments, budget allocation, re-training staff, hiring mobile expertise, and leveraging external experts to help develop or implement mobility strategies.”

Progress in mobile strategy varies

More than half of the companies surveyed (58 percent) have a moderately developed formal mobile strategy, and about one-quarter (23 percent) have an extensively-developed formal mobile strategy, down from 31 percent from last year. This suggests that the velocity of the uptake of mobile technology is accelerating to the extent that companies are being pushed to take action before they can get a well-defined strategy in place.

China (50 percent), Italy (47 percent) and Brazil (37 percent) lead the way globally with extensively-developed mobile strategies. Despite varied progress in strategy development, half (50 percent) of the companies surveyed said they would identify prioritized mobility initiatives over the next year, an increase over last year (41 percent). Nearly all said their mobile strategies must support smartphones (85 percent) and tablets (78 percent), a nod to the increase in employees’ use of their own tablets for work, and companies’ deployment of tablets as work devices.

The survey further found that mobile device management (27 percent), collaboration (25 percent) and knowledge sharing (23 percent) are the top three most important features to a developed mobile strategy. When participants were asked about their top two priorities, China (53 percent), Italy (53 percent) and India (50 percent) tagged mobility as one of their top two focus areas. The United Kingdom (67 percent), Japan (57 percent), and France (52 percent) ranked mobility as one of their top five IT priorities.

Most respondents in India (77 percent), and almost half (47 percent) of respondents in Japan, Mexico, and the United Kingdom plan to focus their enterprise efforts on improving field and customer service delivery with instant data access, capture and processing. In consumer-related mobility priorities, 63 percent of respondents in India and the United Kingdom cited driving revenue through transactions on mobile devices within their top priorities, followed by the United States (36 percent).

Staffing, Security, interoperability, BYOD continue as challenges

Fifty-two percent of companies said they would retrain existing staff to enable their mobile strategies, and 37 percent will hire full-time mobile expertise into their organization, indicating a high demand in the market for mobility talent. The survey also found that more projects are being staffed internally (76 percent in 2013, versus 63 percent in 2012) to support the development of mobile applications. Surprisingly, while 2012 may be remembered as the year HTML5 took the Internet by storm -- the catch-all term used for the latest protocols that define the content, layout, and navigation of web pages through web browsers -- almost half (49 percent) of respondent companies’ mobile application approaches relied on both native and web apps.

Security is still a significant concern, and interoperability has risen as an issue, indicating that existing systems were not all built for mobile and must be transformed for adoption to continue. The study found that security (45 percent), budget concerns (41 percent) and lack of interoperability with legacy systems (31 percent) are still the main barriers cited by companies as impacting their mobile priorities.

Another area related to mobile adoption is “bring your own device,” or BYOD. However, more than half of the enterprises surveyed (59 percent) provide only limited support to their employees while about one-quarter (28 percent) offer full support.

“CIOs must find ways to support the myriad of mobile devices entering the work environment,” Lee said. “They should also address the need to focus intensely on people and expertise. Almost twice as many companies – 40 percent in 2013, versus 27 percent in 2012 – plan to leverage external experts to develop and refine their strategy, indicating that mobile usage is growing faster than the market can provide in terms of skilled and available talent.”

Automotive, insurance, health care sectors: mobile priorities are within reach

All (100 percent) respondents in the automotive, insurance, and health care sectors plan to reach their top mobile priorities within the next year. For the automotive industry, the most important feature to its strategy is payments and commerce (54 percent); the insurance industry respondents cited location-based services (48 percent) as most important, as did health care providers (46 percent). Among communications companies citing M2M as a mobile priority, sixty-seven percent said they would execute M2M communications in their organization within the next year.

Other key industry findings include:

  • the electronics (52 percent) and technology industries (47 percent) placed mobility as one of their top two priorities;
  • more than half (57 percent) of the aerospace industry cited mobility as one of its top five priorities;
  • and, consumer firms cited driving revenue through customer engagement among their highest mobile priorities (45 percent) with the retail segment the highest at 59 percent.

Methodology

From Dec. 2012 through Jan. 2013, Accenture conducted an online survey with 413 IT professionals (CIOs, CTOs, Directors of Technology or IT, and Chief Mobility Officers) across 14 industries in 14 countries: Australia, Brazil, China, Finland, France, Germany, India, Italy, Japan, Mexico, New Zealand, Spain, United Kingdom, and United States. Fifty-three percent of those surveyed work for companies that generate between US$1 billion and US$5 billion in annual revenues; 42 percent for companies that generate between US$500 million and US$1 billion; and 6 percent for companies between US$250 million and US$500 million.

To access the full report, go to http://www.accenture.com/2013ciomobilitysurvey.

About Accenture

Accenture is a global management consulting, technology services and outsourcing company, with approximately 259,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$27.9 billion for the fiscal year ended Aug. 31, 2012. Its home page is www.accenture.com.

Accenture is focused on enabling its clients to achieve breakthrough growth throughout the rapidly changing mobile ecosystem. Accenture Mobility offers five mobility services including consulting, software services – applications, software services – devices and platforms, managed services, and business integration services. These are designed to help organizations embrace business to employee (B2E), business to consumer (B2C), business to business (B2B) and machine to machine (M2M) business opportunities. Accenture offers mobility and embedded software services across a wide range of industries and platforms, including Android™, Apple® iOS, Blackberry®, Linux, Meego™, Symbian, Windows® Phone and Windows 8.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...