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Wireless Ronin Breaks Down Barriers to Digital Signage With Samsung's New Smart Signage Displays

MINNEAPOLIS, MN -- (Marketwire) -- 02/28/13 -- Wireless Ronin Technologies, Inc. (NASDAQ: RNIN), a leading digital marketing technologies company, has aligned with Samsung Electronics America, the number one worldwide provider of commercial LCD displays, to offer a breakthrough in digital signage solutions for retail, QSRs or any business looking to transform how they engage their customers and increase sales without the cost, complication and limitations of traditional digital signage.

The revolutionary digital marketing solution combines the fourth generation of Wireless Ronin's RoninCast® software with Samsung's new Samsung Smart Signage Platform displays, both of which debuted this week at the Digital Signage Expo (DSE) in Las Vegas.

Samsung's Smart Signage displays include a built-in CPU that powers an Internet connection and a new open-source media player, allowing for cloud-based video playback and interactive content delivered by RoninCast software, without needing a separate device. Replacing external media player devices and monitors today with integrated ultra-flat and lightweight, large-format smart displays ensures cleaner and simpler installation and operational processes that can save both time and money.

When powered by RoninCast 4.0 software, Samsung displays can present vivid, engaging and dynamic content, including real-time data updates, custom industry content, and food service content like menus and coupons. RoninCast software facilitates easy promotion and limited time offer implementation, as well as the integration of key brand messaging, local community news and social media feeds. The integrated platform gives businesses a true plug-and-play solution, from content creation and installation, to content validation, software upgrades and network monitoring.

"We're excited to partner with Samsung as one of the earliest adopters of their Smart Signage Platform," said Scott Koller, president and CEO of Wireless Ronin. "Despite the clear and compelling benefits digital marketing can deliver, deploying digital signage, especially across multiple locations, can seem like a daunting and expensive project. RoninCast 4.0 software, combined with Samsung's new Smart Signage Platform, dramatically simplifies deployment and ongoing management, breaking down these barriers and opening the field to a much larger universe of potential users."

"Samsung's open-source digital signage software ties in perfectly with the new HTML5 capabilities of RoninCast 4.0 software, providing clear advantages for the end user by lowering costs, simplifying installation, improving uptime, and ultimately increasing the ROI for our customers," continued Koller. "An embedded device with video playback and browser capabilities is something WRT has been asking of the display manufacturers for a long time, and Samsung is one of the first to respond with their new Smart Signage Platform. We plan to leverage its capabilities with our new RoninCast 4.0 software release."

Summary of Benefits from Combined Offering:

  • Rather than requiring a separate display and player, the single Samsung Smart Signage Platform solution allows for more efficient and less costly installation and ongoing support.

  • Samsung's Smart Signage Platform interface enables RoninCast 4.0 software to gather information from the displays for better monitoring and support, including remote management of the player and displays, like controlling power, color, and other adjustments.

  • Samsung's Smart Signage Platform eliminates player expense and maintenance issues, reduces cabling and complexity, and allows cleaner installations, featuring extremely thin displays mounted virtually flush with walls.

  • The combined platform takes advantage of features introduced in RoninCast 4.0 software, including omni-channel capabilities using HTML5 to push content to multiple channels and devices.

To learn more about RoninCast 4.0 software and Samsung's new Smart Signage Platform, visit Wireless Ronin in Booth #1649 at DSE.

About Wireless Ronin Technologies, Inc.
Wireless Ronin Technologies (WRT) ( is a marketing technologies company with leading expertise in traditional and emerging digital media solutions, including digital signage, interactive kiosks, mobile, social media and web. WRT's marketing technology is transforming how businesses engage customers, improving operating efficiencies and increasing revenues. Since the launch of its RoninCast® digital signage software in 2003, WRT has been a leader in the digital signage industry with cutting-edge technology, services and support, which includes consulting, creative development, project management, installation, training, support and hosting. The company's common stock trades on the NASDAQ Capital Market under the symbol "RNIN." Follow the company on twitter at!/wirelessronin, or "Like us" on Facebook under Wireless Ronin Technologies, Inc.

Forward-Looking Statements
This release contains certain forward-looking statements of expected future developments, as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect management's expectations regarding continued operating improvement and other matters and are based on currently available data; however, actual results are subject to future risks and uncertainties, which could materially affect actual performance. Risks and uncertainties that could affect such performance include, but are not limited to, the following: estimates of future expenses, revenue and profitability; the pace at which the company completes installations and recognizes revenue; trends affecting financial condition and results of operations; ability to convert proposals into customer orders; the ability of customers to pay for products and services; the revenue recognition impact of changing customer requirements; customer cancellations; the availability and terms of additional capital; ability to develop new products; dependence on key suppliers, manufacturers and strategic partners; industry trends and the competitive environment; and the impact of losing one or more senior executives or failing to attract additional key personnel. These and other risk factors are discussed in detail in the risk factors section of the company's Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 21, 2012.

Company Contact:
Darin P. McAreavey
Senior Vice President and Chief Financial Officer
Email Contact

Investor Relations Contact:
Matt Glover or Michael Koehler
Liolios Group, Inc.
Email Contact

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