Transera® Inc. announced today that the company has appointed Rich Guth vice president of marketing. Rich was carefully selected to help drive Transera’s next growth stage focused on Big Data Analytics for Customer Engagement Management. Building on its success with cloud software for contact centers, Transera is bringing to market a new suite of cloud-based offerings that leverages its experience and expertise with the large volumes and variety of customer interaction data that business-to-consumer (B2C) companies generate daily across channels.

Rich Guth (Photo: Business Wire)

Typically, enterprise customer data resides in disparate silos, but when data from automated call distributor (ACD) applications, interactive voice response (IVR) systems, customer relationship management (CRM) applications, and other customer data sources such as demographic services are brought together in the cloud, they can be cross-analyzed to deliver business insights and better business processes not available before. Mr. Guth’s more than 10 years of experience driving innovative go-to-market strategies for Big Data Analytics and Business Intelligence (BI) companies, adds valuable expertise to the seasoned Transera management team with its deep contact center application expertise.

“This is a very critical hire for us. Our success hinges on our ability to position ourselves as the leader in the Big Data Customer Engagement Analytics market space and generate momentum using effective digital marketing techniques,” said Prem Uppaluru, president and CEO of Transera Communications. “We are thrilled to have Rich join the executive team. He is a consummate marketing professional and leader with considerable expertise and experience in all aspects of marketing.”

Rich joins Transera as an accomplished senior marketing leader spanning over 15 years of developing and implementing innovative marketing solutions that strategically position technology organizations for sustainable success. Prior to joining Transera, Rich was vice president of marketing for Karmasphere, a leading Big Data Analytics company offering SQL access to Apache Hadoop. Before that, Rich was vice president of the Open Source Strategy Group for Actuate, where he successfully spearheaded efforts to redefine the BI company’s go-to-market strategy from a proprietary enterprise software company to the leading open source BI company. Prior to Actuate, he held senior executive marketing positions for start-up companies including Sendmail, Brightware, and NeXT Software. Rich has a BS degree in Public Affairs at Indiana University.

“In the past few years over half of the use cases I have seen for Big Data Analytics have been customer-centric analytics driven by sales, marketing, or customer service and support,” says Rich Guth. “The Transera team’s deep expertise with automated call distributors and other applications that capture the myriad of customer interaction data is what gives them a competitive advantage and attracted me to the company. The value of Big Data does not reside just in the new digital data that is being generated online, but also in the customer data that has been sitting untapped in the enterprise for years.”

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About Transera

Transera, the leader in Big Data Analytics for Customer Engagement Management, makes sense out of diverse customer interaction data so that sales, marketing, and customer service and support organizations can increase sales, reduce costs, and improve customer satisfaction through improved customer experiences. Transera brings data together in the cloud from automated call distributor (ACD) applications, interactive voice response (IVR) systems, customer relationship management (CRM) applications, and other customer data sources such as demographic services so that contact centers can analyze, understand, manage, and automate customer interactions in new and innovative ways. Today, industry-leading companies such as Wirefly, AON, Office Depot, TIVO, and Guthy-Renker are leveraging the market-leading contact center solutions from Transera.

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