Welcome!

Open Source Cloud Authors: Stackify Blog, Vaibhaw Pandey, Liz McMillan, Pat Romanski, Wesley Coelho

Related Topics: Open Source Cloud

Open Source Cloud: Article

Download Movies With Movielink/Optaros and Reduce Risk

Online movie download service offering U.S. broadband customers an extensive selection of recently released films and classics

Movielink (www.movielink.com) is an online movie download service offering U.S. broadband customers an extensive selection of recently released films and classic movies covering every genre for rent or purchase. Movielink, LLC was founded in 2002 as a joint venture of five major studios, Metro-Goldwyn-Mayer Studios, Paramount Pictures, Sony Pictures Entertainment, Universal Studios, and Warner Bros. Studios. Movielink content offers are drawn from the current releases and vast libraries of those studios as well as those of Walt Disney Pictures, Twentieth Century Fox, and leading independent studios.

The Movielink Web site is divided into two "stores," with a common home page. At the "Rental Store" customers can browse Movielink's user-friendly site and view trailers of available titles without charge. Once they're ready to rent a title, they register with Movielink and pay for the rental by credit card. Movielink's Movies in Minutes feature lets customers begin watching titles in two-10 minutes, or store them for up to 30 days and experience unlimited viewing for any 24-hour period. Customers can also use Movielink's MultiPlay feature to re-rent titles for additional 24-hour viewing periods for up to 30 days after the initial rental.

The other storefront, the "Purchase Store," functions just like the Movielink original "Rental Store," but the license to watch a movie gotten from the "Purchase Store" allows for unlimited viewing. The movie can be permanently stored on a hard drive to create a permanent archive or burned to a disc in Windows Media format for backup or playback on up to two additional tethered computers. The movies can also be downloaded to a notebook computer for traveling. Using a Media Center Edition PC, consumers can stream their copy of the movie to a TV set connected to a Media Center extender or Xbox.

Movielink's online catalog is at the center of the consumers' movie selection and shopping process, making it a key software application for Movielink. Since the launch of the Movielink Web site in 2002, the group has used customized packaged software developed specifically to create the online catalog. However, the company wanted to ensure that its processes and systems provide optimal efficiency in keeping its catalog updated.

Conventional Approach
Movielink first explored proprietary catalog, commerce, and content management software packages. However, while there are many packages that support retailers' print and online catalogs, Movielink found they weren't capable of managing its virtual inventory, complex availability windows (when movies can be sold), and pricing models. The company then considered building another custom system.

Optaros' Approach
Optaros initially looked at finding the right content management or e-commerce system that would support the emerging needs. What it discovered was that many business requirements called for both types of systems as well as needs that neither satisfied. Heavily customizing one kind of system or another wasn't going to meet the schedule or the budget. Optaros then looked at meeting the requirements by pulling together multiple Open Source software tools and assembling them to meet the requirements. By taking well-understood and proven Open Source tools and integrating them at standard integration points, Optaros could deliver new functionality without heavy customization. Assembling the application from Open Source components provided new functionality without the kind of investment that large custom development projects require.

Optaros' Solution
Movielink hired Optaros to design and develop its new catalog management system, assembling several Open Source software components. These components included the Apache Tomcat application server on Red Hat Linux, the Spring Framework Java/J2EE application framework, the Hibernate object/relational mapping framework, and the Acegi Security authentication system.

Many of these components use the Java programming language with which Movielink's internal IT staff is familiar, making it easier to maintain internally. Further, the solution was well integrated with Movielink's ATG-Dynamo-based front-end commerce system.

By having control of this system instead of customizing a packaged application, Optaros was able to utilize the best workflow to fit the client's business. For example, by integrating data onto one input screen at the proper point in Movielink's natural workflow, a higher accuracy rate was possible, and productivity increased. This solution wouldn't have been available using packaged software.

Business Impact
The key benefit is that Movielink could use a system that exactly fit its needs and delivered high productivity to the end users. "Optaros helped us to create a system that exactly matches our business requirements. Tasks that used to take hours now take seconds and with greater accuracy," said Bryan Spaulding, Movielink's chief technology officer. He added, "We've been able to manage a greater volume of movies much faster without adding staff. Our updated system will allow us to take on the projects we have planned for the next year." (see Figure 1)

The Optaros solution complemented Movielink's existing processes and systems that rapidly release the business functionality that is its competitive differentiator. In addition, the Open Source-based systems that Optaros designed and delivered have given Movielink new features and more control in key areas. The level of performance increased, supporting more movies and titles.

Movielink has reduced its system risk - i.e., having a critical software system dependent on a single vendor whose future business viability is hard to determine. Optaros and Movielink also contributed back to the Open Source community by supplying certain improvements that they made to the underlying Open Source components.

Movielink has already recognized an added benefit of using Open Source software: the ability to reuse software and frameworks across applications. Code from the catalog management project was quickly reused in other internal application development projects without requiring those projects to purchase additional software licenses, saving time, testing, and software costs.

About Optaros
Optaros (www.optaros.com) is an international consulting and systems integration firm that provides enterprises with best-fit solutions to IT business challenges, maximizing the benefits of Open Source software. Whether your organization has had little exposure to Open Source software or has Open Source-based solutions in place, Optaros has the business- and IT problem-solving experience to advise on the areas where Open Source and open standards can be effective, and how to manage the use and benefits of Open Source software proactively.

Optaros offers a third alternative to the "build versus buy" decision with our proven assembly methodology (OptAM). In our core practice areas, Optaros ensures successful solution delivery by leveraging our pre-selected Open Source solution sets and customizing to your specific business requirements.

More Stories By Dave Gynn

Dave Gynn is the Research Services lead at Optaros, Inc. (www.optaros.com), a consulting and systems integration firm that helps large enterprises solve IT business problems by providing services and solutions that maximize the benefits of open source software.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things’). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing? IoT is not about the devices, it’s about the data consumed and generated. The devices are tools, mechanisms, conduits. In his session at Internet of Things at Cloud Expo | DXWor...