SUNNYVALE, Calif., March 11, 2013 /PRNewswire/ -- Tom Baeyens, inventor of the widely used Open Source projects jBPM® (part of JBoss®, acquired by Red Hat, Inc.) and Activiti® (now part of Alfresco Software, Inc.) today announced Effektif, a new cloud-based Business Process Management (BPM) solution for process automation. Signavio provides funding and leverages its marketing and sales channels to boost Effektif's growth.

"jBPM and Activiti are powerful on-premise BPM stacks that are used globally. Seeking a shift towards the cloud, I decided to leave the Activiti project late last year and start Effektif," Tom Baeyens, CEO of Effektif, explains.

Unlike many other BPM suites, Effektif targets the business user directly by allowing the implementation of people-centric business processes very quickly. Effektif combines the best of BPM and collaboration tools while leveraging existing email infrastructure, rather than replacing it. With its cloud-only approach and pay-per-use pricing, Effektif's SaaS based solution lowers the entry barrier to BPM automation and is suitable for both large and small processes.

"Using his expertise in mission-critical business operations technology, Tom has built two of the world's leading automation platforms. He is a widely recognized leader in the BPM space," Gero Decker, Co-CEO of Signavio, says. "We were looking for a cloud-based process automation framework to complement our product for some time. The combination of Effektif and Signavio now provides both small and large enterprises with a completely new way to automate their processes."

Signavio is investing €1.2m in Effektif to accelerate product development and establish sales operations worldwide. "It is not only the capital investment and modeling technology that makes Signavio's participation so compelling, but also their experience in building a high growth BPM company," Tom Baeyens says. Some of Signavio's HTML5 and user experience experts will join the Effektif team. "Their expertise in delivering a highly reliable and easy-to-use cloud (SaaS) platform for business users was also an important consideration. We are both thrilled about the opportunity to improve how work is done, one process at a time."

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