Welcome!

Open Source Authors: Liz McMillan, Nicholas Lee, Amy Lindberg, Elizabeth White, Phil Whelan

Related Topics: Cloud Expo, XML, SOA & WOA, Linux, Open Source, Virtualization, CRM

Cloud Expo: Article

SugarCRM’s New Private Cloud Piggybacks on Amazon

It’s also going to be previewing its new Sugar 7

SugarCRM is launching a turnkey Private Cloud, a dedicated SugarCRM-managed private instance of its Customer Relationship Management (CRM) applications using Amazon for its cloud.

It claims "exceptional" service levels of between 99.5% and 99.95%.

It'll be available in the US, Ireland, Singapore, Japan, Australia and Brazil.

The widgetry employed includes Amazon's load balancing, MySQL database, S3 storage, VPN and master-to-master replication. Sugar expects international accounts will "follow the sun" for the sake of data governance.

It says it's been competing against in-house widgetry stuck together with bubble gum and bobby pins as well as Oracle, Microsoft Dynamics and Salesforce.com.

It thinks large companies are ready to take more risks with mission-critical apps in the cloud. In fact, it's taken multi-lingual on-demand accounts like Bray International away from Salesforce reportedly because Salesforce didn't meet Bray's expectations and because it wasn't important enough to Salesforce.

Bray liked SugarCRM for its new mobile capabilities and options for cloud or on-site deployment. It said, "We're nearly back to the same level of efficiency and capability that we had with Salesforce and we are evaluating expanding Sugar's footprint to include more customer-facing activities within our factories."

Sugar has arranged a fixed price with Amazon expecting it will only cost $20 a month per user. Sugar's enterprise widgetry will cost $60 month per user.

"Sugar Private Cloud gives our customers an opportunity to get a fully managed CRM service with the location, access and service levels they choose," according to Lila Tretikov, SugarCRM's chief product officer.

"By leveraging on-demand cloud services without giving up control of their mission-critical data, performance and security requirements, organizations can work at the speed of business across the world, and deliver a superior end-user experience globally," she said.

Sugar's private cloud is intended for companies that demand high levels of CRM performance and service, and require enterprise-level data isolation, business continuity and SLAs to ensure the best experience for their users, but don't want to manage a CRM IT infrastructure in-house.

Other CRM solutions keep customer data in a shared multi-tenant database, whereas Sugar's architecture provides a dedicated database for each customer's data, ensuring data segregation, higher performance and service along with better control for every customer.

The widgetry involves enhanced security with full cluster isolation; fast, high-performance access to data; and multiple on-premise benefits like data and network isolation for greater control, dedicated resources and change management controlled by the customer, not the vendor.

Besides the new private cloud, SugarCRM offers customers two other delivery options: an on-demand multi-tenant service and on-premise widgetry.

The company says its customers aren't locked into a single delivery model. SugarCRM customers can move their Sugar installation between the different delivery models. For example, a customer can start on-premise, the company's traditional model, and move to the cloud as requirements change, or vice-versa.

Along with its new cloud SugarCRM is also going to be previewing its new Sugar 7. It should empower every customer-facing professional across the enterprise to connect with their customers.

It's supposed to depart from CRM software's traditional focus on internal management of the sales team and focus first on the needs of the user who interacts one-to-one with the customer, and the desired customer experience that the user delivers.

The company figures it'll deliver a "smart, fast, social customer engagement platform that empowers every customer-facing professional across the enterprise to engage customers more successfully than ever before, and deliver a consistent experience every time."

It's supposed to be a "game changer" and let every employee on every connection makes a difference in customer satisfaction.

Sugar 7 provides 360-degree business, online and social customer intelligence from a single screen, enabling users to access the information they need when it matters.

It's also supposed to anticipate customer behavior and alert users to optimal time and engagement channels, so businesses can cut through data noise and stay on top of what matters to their customer, when it matters.

Powered by HTML 5, the software has been rebuilt with speed in mind for modern tablets, mobile and desktop devices and today's social user.

Unlike traditional social networking tools that rely on updates through conversation feeds, Sugar Streams lets users monitor activity and collaborate in the context of the customer, so they can stay up-to-date with wherever the action is, and work together on how to best serve the customer.

Sugar 7 is built on an open architecture for full interoperability with third-party collaboration tools.

It'll be available this summer.

SugarCRM applications have been downloaded more than 11 million times and currently help over 1.2 million users. Over 6,500 organizations have reportedly chosen SugarCRM's on-Site and cloud computing services over proprietary alternatives.

Sugar, which has raise around $80 million in venture capital, is doubtlessly moving toward an IPO. It's run by Larry Augustin who holds the record for the biggest return on an IPO ever. Sugar has tripled revenues since 2009 and has reportedly been profitable since 2011.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Smart devices that use wireless technology to exchange information with each other and with their human owners: this is the Internet of Things (IoT). This incredible level of connectivity is already transforming how we exercise, treat diseases, park our cars and access business documents. Research firm IDC projects that the IoT world of connected devices will grow to 200 billion objects by 2020. As more businesses, entrepreneurs and government entities embrace the IoT, more data will be generated daily than the already mind-boggling 2.5 quintillion bytes of data per day. However, even curren...
The Industrial Revolution in the 18th to 19th centuries was a period during which predominantly rural societies in Europe and America became industrial and urban. Advances in steam technology, transportation, mass production and the telegraph collectively transformed industry and society. Today, the Internet of Things (IoT) has the potential to once again transform industry and society just as the Industrial Revolution did. Analyst firm IDC forecasts that the IoT market will grow to $8.9 trillion by 2020 with anywhere between 30 to 50 billion connected autonomous things, making the potential g...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Located in booth #314, the Bsquare team will present DataV demos and discuss how DataV will help customers put their data to work to improve business outcomes. DataV is unlocking new initiatives across a wide landscape of customers in industries such as industrial manufacturing, transportation, retail and mobile. The solution is designed to complement a new project start or help to enrich an existing machine investment.
The Physical Web incorporates beacons that can be put in any small retail store, for example, so that every store now has "an app" for its customers. In this Birds-of-a-Feather session at Internet of @ThingsExpo, Scott Jenson, Product Designer at Google, will discuss the Physical Web and how it is an open standard so any device can broadcast a URL wirelessly, so any phone/tablet/watch nearby can see, and rank those devices. When the user taps on one, they just go to that web page. It's really that simple. It's about thinking small, enabling micro-information (what is in my prescription bottle...
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
Whether you're a startup or a 100 year old enterprise, the Internet of Things offers a variety of new capabilities for your business. IoT style solutions can help you get closer your customers, launch new product lines and take over an industry. Some companies are dipping their toes in, but many have already taken the plunge, all while dramatic new capabilities continue to emerge. In his session at Internet of @ThingsExpo, Reid Carlberg, Senior Director, Developer Evangelism at salesforce.com, to discuss real-world use cases, patterns and opportunities you can harness today.