Click here to close now.


Open Source Cloud Authors: Liz McMillan, Victoria Livschitz, Lori MacVittie, Elizabeth White, Jim Scott

Related Topics: @CloudExpo, Industrial IoT, Microservices Expo, Linux Containers, Open Source Cloud, Containers Expo Blog, CRM

@CloudExpo: Article

SugarCRM’s New Private Cloud Piggybacks on Amazon

It’s also going to be previewing its new Sugar 7

SugarCRM is launching a turnkey Private Cloud, a dedicated SugarCRM-managed private instance of its Customer Relationship Management (CRM) applications using Amazon for its cloud.

It claims "exceptional" service levels of between 99.5% and 99.95%.

It'll be available in the US, Ireland, Singapore, Japan, Australia and Brazil.

The widgetry employed includes Amazon's load balancing, MySQL database, S3 storage, VPN and master-to-master replication. Sugar expects international accounts will "follow the sun" for the sake of data governance.

It says it's been competing against in-house widgetry stuck together with bubble gum and bobby pins as well as Oracle, Microsoft Dynamics and

It thinks large companies are ready to take more risks with mission-critical apps in the cloud. In fact, it's taken multi-lingual on-demand accounts like Bray International away from Salesforce reportedly because Salesforce didn't meet Bray's expectations and because it wasn't important enough to Salesforce.

Bray liked SugarCRM for its new mobile capabilities and options for cloud or on-site deployment. It said, "We're nearly back to the same level of efficiency and capability that we had with Salesforce and we are evaluating expanding Sugar's footprint to include more customer-facing activities within our factories."

Sugar has arranged a fixed price with Amazon expecting it will only cost $20 a month per user. Sugar's enterprise widgetry will cost $60 month per user.

"Sugar Private Cloud gives our customers an opportunity to get a fully managed CRM service with the location, access and service levels they choose," according to Lila Tretikov, SugarCRM's chief product officer.

"By leveraging on-demand cloud services without giving up control of their mission-critical data, performance and security requirements, organizations can work at the speed of business across the world, and deliver a superior end-user experience globally," she said.

Sugar's private cloud is intended for companies that demand high levels of CRM performance and service, and require enterprise-level data isolation, business continuity and SLAs to ensure the best experience for their users, but don't want to manage a CRM IT infrastructure in-house.

Other CRM solutions keep customer data in a shared multi-tenant database, whereas Sugar's architecture provides a dedicated database for each customer's data, ensuring data segregation, higher performance and service along with better control for every customer.

The widgetry involves enhanced security with full cluster isolation; fast, high-performance access to data; and multiple on-premise benefits like data and network isolation for greater control, dedicated resources and change management controlled by the customer, not the vendor.

Besides the new private cloud, SugarCRM offers customers two other delivery options: an on-demand multi-tenant service and on-premise widgetry.

The company says its customers aren't locked into a single delivery model. SugarCRM customers can move their Sugar installation between the different delivery models. For example, a customer can start on-premise, the company's traditional model, and move to the cloud as requirements change, or vice-versa.

Along with its new cloud SugarCRM is also going to be previewing its new Sugar 7. It should empower every customer-facing professional across the enterprise to connect with their customers.

It's supposed to depart from CRM software's traditional focus on internal management of the sales team and focus first on the needs of the user who interacts one-to-one with the customer, and the desired customer experience that the user delivers.

The company figures it'll deliver a "smart, fast, social customer engagement platform that empowers every customer-facing professional across the enterprise to engage customers more successfully than ever before, and deliver a consistent experience every time."

It's supposed to be a "game changer" and let every employee on every connection makes a difference in customer satisfaction.

Sugar 7 provides 360-degree business, online and social customer intelligence from a single screen, enabling users to access the information they need when it matters.

It's also supposed to anticipate customer behavior and alert users to optimal time and engagement channels, so businesses can cut through data noise and stay on top of what matters to their customer, when it matters.

Powered by HTML 5, the software has been rebuilt with speed in mind for modern tablets, mobile and desktop devices and today's social user.

Unlike traditional social networking tools that rely on updates through conversation feeds, Sugar Streams lets users monitor activity and collaborate in the context of the customer, so they can stay up-to-date with wherever the action is, and work together on how to best serve the customer.

Sugar 7 is built on an open architecture for full interoperability with third-party collaboration tools.

It'll be available this summer.

SugarCRM applications have been downloaded more than 11 million times and currently help over 1.2 million users. Over 6,500 organizations have reportedly chosen SugarCRM's on-Site and cloud computing services over proprietary alternatives.

Sugar, which has raise around $80 million in venture capital, is doubtlessly moving toward an IPO. It's run by Larry Augustin who holds the record for the biggest return on an IPO ever. Sugar has tripled revenues since 2009 and has reportedly been profitable since 2011.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at) or paperboy(at), and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
Electric power utilities face relentless pressure on their financial performance, and reducing distribution grid losses is one of the last untapped opportunities to meet their business goals. Combining IoT-enabled sensors and cloud-based data analytics, utilities now are able to find, quantify and reduce losses faster – and with a smaller IT footprint. Solutions exist using Internet-enabled sensors deployed temporarily at strategic locations within the distribution grid to measure actual line loads.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, will explore the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context w...
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
SYS-CON Events announced today that Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, will keynote at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll share tips on how to speed up business initiatives, harness Big Data and remain one step ahead by apply...
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, will provide an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.