Welcome!

Open Source Cloud Authors: Elizabeth White, Liz McMillan, Carmen Gonzalez, ManageEngine IT Matters, Pat Romanski

Related Topics: @CloudExpo, Industrial IoT, Microservices Expo, Linux Containers, Open Source Cloud, Containers Expo Blog, CRM

@CloudExpo: Article

SugarCRM’s New Private Cloud Piggybacks on Amazon

It’s also going to be previewing its new Sugar 7

SugarCRM is launching a turnkey Private Cloud, a dedicated SugarCRM-managed private instance of its Customer Relationship Management (CRM) applications using Amazon for its cloud.

It claims "exceptional" service levels of between 99.5% and 99.95%.

It'll be available in the US, Ireland, Singapore, Japan, Australia and Brazil.

The widgetry employed includes Amazon's load balancing, MySQL database, S3 storage, VPN and master-to-master replication. Sugar expects international accounts will "follow the sun" for the sake of data governance.

It says it's been competing against in-house widgetry stuck together with bubble gum and bobby pins as well as Oracle, Microsoft Dynamics and Salesforce.com.

It thinks large companies are ready to take more risks with mission-critical apps in the cloud. In fact, it's taken multi-lingual on-demand accounts like Bray International away from Salesforce reportedly because Salesforce didn't meet Bray's expectations and because it wasn't important enough to Salesforce.

Bray liked SugarCRM for its new mobile capabilities and options for cloud or on-site deployment. It said, "We're nearly back to the same level of efficiency and capability that we had with Salesforce and we are evaluating expanding Sugar's footprint to include more customer-facing activities within our factories."

Sugar has arranged a fixed price with Amazon expecting it will only cost $20 a month per user. Sugar's enterprise widgetry will cost $60 month per user.

"Sugar Private Cloud gives our customers an opportunity to get a fully managed CRM service with the location, access and service levels they choose," according to Lila Tretikov, SugarCRM's chief product officer.

"By leveraging on-demand cloud services without giving up control of their mission-critical data, performance and security requirements, organizations can work at the speed of business across the world, and deliver a superior end-user experience globally," she said.

Sugar's private cloud is intended for companies that demand high levels of CRM performance and service, and require enterprise-level data isolation, business continuity and SLAs to ensure the best experience for their users, but don't want to manage a CRM IT infrastructure in-house.

Other CRM solutions keep customer data in a shared multi-tenant database, whereas Sugar's architecture provides a dedicated database for each customer's data, ensuring data segregation, higher performance and service along with better control for every customer.

The widgetry involves enhanced security with full cluster isolation; fast, high-performance access to data; and multiple on-premise benefits like data and network isolation for greater control, dedicated resources and change management controlled by the customer, not the vendor.

Besides the new private cloud, SugarCRM offers customers two other delivery options: an on-demand multi-tenant service and on-premise widgetry.

The company says its customers aren't locked into a single delivery model. SugarCRM customers can move their Sugar installation between the different delivery models. For example, a customer can start on-premise, the company's traditional model, and move to the cloud as requirements change, or vice-versa.

Along with its new cloud SugarCRM is also going to be previewing its new Sugar 7. It should empower every customer-facing professional across the enterprise to connect with their customers.

It's supposed to depart from CRM software's traditional focus on internal management of the sales team and focus first on the needs of the user who interacts one-to-one with the customer, and the desired customer experience that the user delivers.

The company figures it'll deliver a "smart, fast, social customer engagement platform that empowers every customer-facing professional across the enterprise to engage customers more successfully than ever before, and deliver a consistent experience every time."

It's supposed to be a "game changer" and let every employee on every connection makes a difference in customer satisfaction.

Sugar 7 provides 360-degree business, online and social customer intelligence from a single screen, enabling users to access the information they need when it matters.

It's also supposed to anticipate customer behavior and alert users to optimal time and engagement channels, so businesses can cut through data noise and stay on top of what matters to their customer, when it matters.

Powered by HTML 5, the software has been rebuilt with speed in mind for modern tablets, mobile and desktop devices and today's social user.

Unlike traditional social networking tools that rely on updates through conversation feeds, Sugar Streams lets users monitor activity and collaborate in the context of the customer, so they can stay up-to-date with wherever the action is, and work together on how to best serve the customer.

Sugar 7 is built on an open architecture for full interoperability with third-party collaboration tools.

It'll be available this summer.

SugarCRM applications have been downloaded more than 11 million times and currently help over 1.2 million users. Over 6,500 organizations have reportedly chosen SugarCRM's on-Site and cloud computing services over proprietary alternatives.

Sugar, which has raise around $80 million in venture capital, is doubtlessly moving toward an IPO. It's run by Larry Augustin who holds the record for the biggest return on an IPO ever. Sugar has tripled revenues since 2009 and has reportedly been profitable since 2011.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to impr...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...