|By PR Newswire||
|January 16, 2014 07:03 AM EST||
NEW YORK, Jan. 16, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Factors Influencing Growth of HEVC in the Media and Entertainment Industry
High-efficiency Video Coding (HEVC) is a new standard that has been developed to handle compression for the next generation of high-resolution and ubiquitous video applications. While AVC is the de-facto standard for video across the board today, network congestion is already a looming issue. It will only get worse as the number of consumers and the amount of video accessed over broadband and wireless connections increases, even as Pay TV service providers seek to push resolution boundaries past high definition (HD) to 4K and beyond.
Since the standard was finalized early this year, industry shows and trade magazines have been awash with announcements of products, pilot services, proofs of concepts, and forward-looking predictions. Certainly, there have been significant steps forward in terms of encoding and transcoding products and cores supporting HEVC. Codec vendors, such as ITTIAM, Fraunhofer, NTT DoCoMo, Rovi, and Vanguard, are among those who are shipping first-generation encoding cores for HEVC compression. Most of these are presently software-based, although they may leverage silicon resources for acceleration. All-silicon encoder cores are likely to take at least a year to develop, given the complexity of HEVC encoding, the nascent stage of the technology, as well as the ongoing flux in certain aspects of the standard. In terms of encoder products, professional equipment vendors, such as ATEME, Ericsson and Envivio, as well as desktop vendors, such as Cyberlink, have developed their own H.265 cores. Elemental has successfully powered real time HEVC encoding for video in 4K resolution. The density that can be achieved for HEVC encoders is of course orders of magnitude lower than comparable AVC densities and its power consumption per channel is today much higher, but progress will continue to be made. Sales in 2013 have been limited to a few channels purchased by major service providers and content owners for internal evaluations and proofs of concept. However, market interest is expected to continue to grow in 2014 and beyond.
Progress, on the decoder side has been less extensive than on the encoder side, although it is gaining momentum. Software-based clients have been shipped with select consumer electronic models, such as Samsung's HEVC-enabled 4K television which shipped earlier this year and several upcoming devices powered by chipsets from Broadcom and Qualcomm. Panasonic recently announced a licensing arrangement for HEVC-enabled Blu-ray chipsets with Rovi, although a release date for the product has not been announced. Open-source participant, VLC, recently announced support for HEVC. The open H.265 project has also won backing from vendors, such as Telestream.
The question facing service providers and consumer electronics (CE) device vendors is how quickly—or not—HEVC will evolve from an experimental novelty to a commercially significantly format. In this insight, we examine the various factors that drive and restrain the adoption of HEVC. Our focus here is primarily the media and entertainment market, which includes segments, such as contribution, primary and secondary distribution, and multi-screen, rather than enterprise applications of HEVC, such as video conferencing.
Factors Driving Adoption of and Investment in HEVC
In the short term, the following are the most important drivers for HEVC technology:
- Quest for Greater Compression Efficiency: Video accounts for over % of Internet traffic during prime time in the United States. Moreover, this level is reached with less than % of broadband subscribers watching. With online video consumption predicted to more than double over the next five years and bandwidth limitations cited as one of the most important restraints to growth of over the top (OTT) video, raising the bar on video compression is a hugely enticing proposition. Other benefits of better compression include the ability to improve the quality of video that is delivered over restricted bandwidths (for example HD video to tablets through 4G or 4G LTE networks), reduce video transmission costs, and increase video storage capability (for example on camcorders or professional video servers). While the compression efficiency of AVC is growing, with modern, best-of-breed AVC encoders offering 2x compression benefits over first generation products, HEVC will eventually mature to a point where it can outperform AVC.
- Technology Push for Commoditized Video Market: The market for video encoders is struggling, owing to significant price erosion caused by commoditization. Where AVC
HD encoders once sold at over USD per channel, today, growing density and silicon-based cores have pushed prices down, with some models selling for under $ per HD channel. Furthermore, differentiation between encoder vendors is becoming increasingly difficult, particularly outside the top tier of industry vendors. HEVC offers the opportunity for innovators to stand out and to differentiate themselves from other vendors again, while also restoring a far more sustainable price point. For example 4K
HEVC encoders are presently fetching as much as $ per channel. This is expected to come down to approximately $ in 2014. Nevertheless, it is still significantly higher than existing AVC price points. This type of disruption also encourages faster upgrades of equipment, further boosting sales.
- Cost savings in closed-loop applications: Closed loop applications are those where the encoding hardware, decoding applications, and intermediate servers and routers are all provided by a single company and purchased by a single client. These occur most often in the enterprise segment—for example, in unified communication systems or remote collaboration systems. HEVC offers clear return on investment (ROI) by improving operating expenditure (OPEX) and quality of experience. Closed loop systems are also seen in several white-label video on demand (VOD) platforms that provide transcoding, transmission, and playback of content. In these cases, investment from vendors into HEVC is accelerating and is expected to achieve faster uptake by enterprise clients and service providers.
In the – year time frame, the following will be the most important drivers for HEVC technology:
- Growing resolutions, even on portable devices: As portable devices, such as tablets and high end smart phones, achieve HD display resolutions and as fixed screens migrate gradually towards 2K and 4K resolutions, consumers' demands for visually appealing video is increasing. There is a growing need to deliver the highest possible video quality to consumers—both in terms of resolution and in terms of smoothness of delivery—to maximize the competitive advantage for service providers. Superior compression is critical to achieving this scenario, particularly on portable devices over wireless connections. While benefits would theoretically be immediate, it will take time for the end-to-end workflow for these use cases to be available and deployed. Accordingly, whilethe prospect of high-resolution delivery to portable devices is fueling innovation in HEVC, it will take – years before the market is mature enough to support widespread deployment for these use cases.
Factors Driving Adoption of and Investment in HEVC
Factors Restraining Adoption of and Investment in HEVC
To order this report: Factors Influencing Growth of HEVC in the Media and Entertainment Industry
Contact Clare: [email protected]
Intl: +1 339-368-6001
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Oct. 24, 2016 07:30 PM EDT Reads: 3,188
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
Oct. 24, 2016 07:15 PM EDT Reads: 1,149
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Oct. 24, 2016 07:15 PM EDT Reads: 1,042
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Oct. 24, 2016 06:15 PM EDT Reads: 4,739
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Oct. 24, 2016 05:45 PM EDT Reads: 1,495
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Oct. 24, 2016 05:00 PM EDT Reads: 3,627
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
Oct. 24, 2016 04:45 PM EDT Reads: 1,565
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
Oct. 24, 2016 04:30 PM EDT Reads: 1,365
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Oct. 24, 2016 04:15 PM EDT Reads: 2,600
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Oct. 24, 2016 04:15 PM EDT Reads: 2,766
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Oct. 24, 2016 04:00 PM EDT Reads: 3,722
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Oct. 24, 2016 02:15 PM EDT Reads: 3,953
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
Oct. 24, 2016 02:00 PM EDT Reads: 34,155
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
Oct. 24, 2016 01:00 PM EDT Reads: 1,012
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 24, 2016 01:00 PM EDT Reads: 860
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 24, 2016 01:00 PM EDT Reads: 899
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 24, 2016 12:30 PM EDT Reads: 1,019
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Oct. 24, 2016 12:15 PM EDT Reads: 8,435
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Oct. 24, 2016 11:45 AM EDT Reads: 1,316
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Oct. 24, 2016 11:45 AM EDT Reads: 1,526