Welcome!

Open Source Authors: Ignacio M. Llorente, Carmen Gonzalez, Michael Meiner, Liz McMillan, Amy Lindberg

News Feed Item

Factors Influencing Growth of HEVC in the Media and Entertainment Industry

NEW YORK, Jan. 16, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Factors Influencing Growth of HEVC in the Media and Entertainment Industry
http://www.reportlinker.com/p01963443/Factors-Influencing-Growth-of-HEVC-in-the-Media-and-Entertainment-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=DVD,_Blu_Ray

Overview

High-efficiency Video Coding (HEVC) is a new standard that has been developed to handle compression for the next generation of high-resolution and ubiquitous video applications. While AVC is the de-facto standard for video across the board today, network congestion is already a looming issue. It will only get worse as the number of consumers and the amount of video accessed over broadband and wireless connections increases, even as Pay TV service providers seek to push resolution boundaries past high definition (HD) to 4K and beyond.

Since the standard was finalized early this year, industry shows and trade magazines have been awash with announcements of products, pilot services, proofs of concepts, and forward-looking predictions. Certainly, there have been significant steps forward in terms of encoding and transcoding products and cores supporting HEVC. Codec vendors, such as ITTIAM, Fraunhofer, NTT DoCoMo, Rovi, and Vanguard, are among those who are shipping first-generation encoding cores for HEVC compression. Most of these are presently software-based, although they may leverage silicon resources for acceleration. All-silicon encoder cores are likely to take at least a year to develop, given the complexity of HEVC encoding, the nascent stage of the technology, as well as the ongoing flux in certain aspects of the standard. In terms of encoder products, professional equipment vendors, such as ATEME, Ericsson and Envivio, as well as desktop vendors, such as Cyberlink, have developed their own H.265 cores. Elemental has successfully powered real time HEVC encoding for video in 4K resolution. The density that can be achieved for HEVC encoders is of course orders of magnitude lower than comparable AVC densities and its power consumption per channel is today much higher, but progress will continue to be made. Sales in 2013 have been limited to a few channels purchased by major service providers and content owners for internal evaluations and proofs of concept. However, market interest is expected to continue to grow in 2014 and beyond.

Progress, on the decoder side has been less extensive than on the encoder side, although it is gaining momentum. Software-based clients have been shipped with select consumer electronic models, such as Samsung's HEVC-enabled 4K television which shipped earlier this year and several upcoming devices powered by chipsets from Broadcom and Qualcomm. Panasonic recently announced a licensing arrangement for HEVC-enabled Blu-ray chipsets with Rovi, although a release date for the product has not been announced. Open-source participant, VLC, recently announced support for HEVC. The open H.265 project has also won backing from vendors, such as Telestream.

The question facing service providers and consumer electronics (CE) device vendors is how quickly—or not—HEVC will evolve from an experimental novelty to a commercially significantly format. In this insight, we examine the various factors that drive and restrain the adoption of HEVC. Our focus here is primarily the media and entertainment market, which includes segments, such as contribution, primary and secondary distribution, and multi-screen, rather than enterprise applications of HEVC, such as video conferencing.

Factors Driving Adoption of and Investment in HEVC

In the short term, the following are the most important drivers for HEVC technology:

- Quest for Greater Compression Efficiency: Video accounts for over % of Internet traffic during prime time in the United States. Moreover, this level is reached with less than % of broadband subscribers watching. With online video consumption predicted to more than double over the next five years and bandwidth limitations cited as one of the most important restraints to growth of over the top (OTT) video, raising the bar on video compression is a hugely enticing proposition. Other benefits of better compression include the ability to improve the quality of video that is delivered over restricted bandwidths (for example HD video to tablets through 4G or 4G LTE networks), reduce video transmission costs, and increase video storage capability (for example on camcorders or professional video servers). While the compression efficiency of AVC is growing, with modern, best-of-breed AVC encoders offering 2x compression benefits over first generation products, HEVC will eventually mature to a point where it can outperform AVC.

- Technology Push for Commoditized Video Market: The market for video encoders is struggling, owing to significant price erosion caused by commoditization. Where AVC
HD encoders once sold at over USD per channel, today, growing density and silicon-based cores have pushed prices down, with some models selling for under $ per HD channel. Furthermore, differentiation between encoder vendors is becoming increasingly difficult, particularly outside the top tier of industry vendors. HEVC offers the opportunity for innovators to stand out and to differentiate themselves from other vendors again, while also restoring a far more sustainable price point. For example 4K

HEVC encoders are presently fetching as much as $ per channel. This is expected to come down to approximately $ in 2014. Nevertheless, it is still significantly higher than existing AVC price points. This type of disruption also encourages faster upgrades of equipment, further boosting sales.

- Cost savings in closed-loop applications: Closed loop applications are those where the encoding hardware, decoding applications, and intermediate servers and routers are all provided by a single company and purchased by a single client. These occur most often in the enterprise segment—for example, in unified communication systems or remote collaboration systems. HEVC offers clear return on investment (ROI) by improving operating expenditure (OPEX) and quality of experience. Closed loop systems are also seen in several white-label video on demand (VOD) platforms that provide transcoding, transmission, and playback of content. In these cases, investment from vendors into HEVC is accelerating and is expected to achieve faster uptake by enterprise clients and service providers.

In the – year time frame, the following will be the most important drivers for HEVC technology:

- Growing resolutions, even on portable devices: As portable devices, such as tablets and high end smart phones, achieve HD display resolutions and as fixed screens migrate gradually towards 2K and 4K resolutions, consumers' demands for visually appealing video is increasing. There is a growing need to deliver the highest possible video quality to consumers—both in terms of resolution and in terms of smoothness of delivery—to maximize the competitive advantage for service providers. Superior compression is critical to achieving this scenario, particularly on portable devices over wireless connections. While benefits would theoretically be immediate, it will take time for the end-to-end workflow for these use cases to be available and deployed. Accordingly, whilethe prospect of high-resolution delivery to portable devices is fueling innovation in HEVC, it will take – years before the market is mature enough to support widespread deployment for these use cases.
Overview
Factors Driving Adoption of and Investment in HEVC
Factors Restraining Adoption of and Investment in HEVC
Conclusion

To order this report: Factors Influencing Growth of HEVC in the Media and Entertainment Industry
http://www.reportlinker.com/p01963443/Factors-Influencing-Growth-of-HEVC-in-the-Media-and-Entertainment-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=DVD,_Blu_Ray

__________________________
Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...