Welcome!

Open Source Cloud Authors: Jeev Trika, Yeshim Deniz, Elizabeth White, Donald Meyer, Pat Romanski

Blog Feed Post

Counterpoint: Google Does Not Forgive Fast

The Dreaded Google Slap

On January 6, 2014, our social media and content friends over at Brafton published an article titled, “Google forgives fast: Rap Genius on the path to SEO recovery.” The article touches on how, if you manage to fall into the dreaded slap of Google, by following the correct SEO practices, Google will reinclude your site quickly in SERP’s. Without coming down too harshly on this editorial, we couldn’t disagree more with this content if we tried. We are sorry Brafton, we love you but on this note, you’re wrong.

First, Admit Your Mistakes

Here is your scenario. You run a company which relies heavily on healthy SERP’s. For whatever reason, the person you have running your companies’ marketing/SEO campaign proved to have no idea what the hell he/she was doing. Instead of following the advice of Google, this person hired an outside company to spam your company links all over the Internet within websites and forums your website has no place being on. Your company now has links leading back to it from easy to spot link farms, not theme relevant websites, forums which have nothing to do with your company or products and websites which are marked as dangerous/spam.

Sure enough, you receive the dreaded Google slap (also called being deindexed). Your website plummets from the first page of SERP’s to the 7th or 8th – the wilderness of Google. Due to this, your traffic flat lines and your conversions tank. Bad SEO has screwed you.

So, how do you go about fixing your Google slap and begin the process of being reincluded (also called being reindexed) in Google’s search algorithm?

Our friends over at Brafton recommend writing a well written letter to Google to explain your mistakes, explain you understand you practiced black hat SEO and will never, under any circumstances, practice black hat SEO again.

Small side note: Black hat SEO, for those who do not know, is the practice of purposely conducting SEO tactics which goes directly against the best practices of Google. Buying links on a non-theme relevant site is an example.

You should do this. Make no mistake about it, you should send the Google Web Master Team a letter explaining yourself. The thing is, the Google Web Master Team doesn’t care. Let’s ask a question: If you repeatedly do what your boss tells you not to do and then, when you are caught, you apologize, do you think your boss is going to say, “It’s alright. No worries.” No, your boss is going to either dock or fire you. Think of the Google Web Master Team as your SERP boss. They don’t care why you broke their laws. You broke their laws and now, you are going to be punished. Welcome to the dreaded Google Slap.

Admitting your guilt doesn’t help you. Nor does asking for help.

Second, Do the SEO Work

Bad SEO

When Google slaps your SEO dreams into the wasteland of search results, they might provide you with an example of some of the unnatural links in your companies backlinking profile. Note the stress on might provide. The Google Web Master Team will only provide you with a small example of the links they view as spam and black hat. The rest is up to you. This means, if you have a backlink profile of over 500,000 links, it is up to your team to comb through that profile to weed out all of the bad links which your now, ex head of marketing, decided to spam the Internet with.

But here’s the kicker: while you can use Google Web Master tools to view your backlinking profile, don’t make the mistake of thinking Google is willingly providing you with your full backlinking profile. Yes, Google withholds information.

The reason why finding your bad backlinks isn’t simple is because Google never firmly defines what they hold to be as “bad links”. Rather, they provide you with examples. By doing this, Google leaves you to the guess work. Sure, some of your bad links and sites associated with them will be easy to spot. Others though, they are like finding a needle in a haystack. For this reason, we highly recommend using the link report Google sends you as a foundation – not the complete house. To fully see what went wrong in your backlink profile, it is best to use a 3rd party SEO provider like Moz, RavenTools or WebCEO.

Do your SEO work to get reincluded they said. It would be easy they said. Make no mistake, finding bad links is about defining a bad link. The truth: Google has a different definition of “bad link” than you do.

So, should you do your SEO work? Yes. Should you expect to be reincluded on first, second, third or fourth try? Don’t hold your breath.

Third, watch search rankings rise?

Search Engine Results Page

Being reincluded in Google after reviving a hard slap is an act of constant and mind numbing work. It means combing through your link reports. It means contacting websites with links leading back to your site to get them removed. It means waiting weeks on end to hear back from websites which don’t respond to your link removal request. It means compiling detailed reports on your backlink removal efforts so Google can see the work you have done.

Being reincluded in Google SERP means a constant and never ending fight to understand which links are holding you back from reinclusion and documenting every step of your process.

Beyond this, being reincluded in Google SERP means understanding what pages/keywords of your website were slapped the hardest. It isn’t enough to target your website as a whole. No, for reinclusion you need to understand and fix the webpages/keywords on your site which were slapped the hardest. Point in case, one keyword, “Cloud Servers” could have received a harsher hit than another keyword, “Linux Cloud Hosting”. The point here being, to fully fix your backlinking profile, you need to understand how your internal onsite SEO is impacting your overall SEO profile.

Obviously, have great content

No complaints here. It is the new rule of SEO. Content is king. While you fight to for Google reinclusion, continue to produce interesting, theme relevant and shareable content. This content will be your savior because once you bounce back from being slapped, that content, if well written, will rank well and serve as a traffic driver to your website. And please, we can’t believe we even have to say this post Hummingbird, write content for humans first, than search engines. This is to say, produce well written content which answers search queries and is actually, you know, readable. Writing for search engines first (producing spammy and keyword stuffed content hasn’t worked in a long time. Please stop it.


So, does Google forgive fast? Even if you do your work, even if you show all your work and even if you produce the best content around, you’re looking at a period of 6 months – 1 year for reinclusion. So please note: if you are a business who receives 100% of their cash flow from online sales, be a good SEO practitioner. Don’t screw with Google or they will kill your business.

Read the original blog entry...

More Stories By Solar VPS

Solar VPS lives the Parallels "Optimized Computing" vision. It has created a virtual infrastructure from client offerings, data facilities and management offices. Solar VPS works very closely with Parallels to provide the highest possible service and support to customers.

@ThingsExpo Stories
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.