|By Solar VPS||
|January 21, 2014 09:14 AM EST||
On January 6, 2014, our social media and content friends over at Brafton published an article titled, “Google forgives fast: Rap Genius on the path to SEO recovery.” The article touches on how, if you manage to fall into the dreaded slap of Google, by following the correct SEO practices, Google will reinclude your site quickly in SERP’s. Without coming down too harshly on this editorial, we couldn’t disagree more with this content if we tried. We are sorry Brafton, we love you but on this note, you’re wrong.
First, Admit Your Mistakes
Here is your scenario. You run a company which relies heavily on healthy SERP’s. For whatever reason, the person you have running your companies’ marketing/SEO campaign proved to have no idea what the hell he/she was doing. Instead of following the advice of Google, this person hired an outside company to spam your company links all over the Internet within websites and forums your website has no place being on. Your company now has links leading back to it from easy to spot link farms, not theme relevant websites, forums which have nothing to do with your company or products and websites which are marked as dangerous/spam.
Sure enough, you receive the dreaded Google slap (also called being deindexed). Your website plummets from the first page of SERP’s to the 7th or 8th – the wilderness of Google. Due to this, your traffic flat lines and your conversions tank. Bad SEO has screwed you.
So, how do you go about fixing your Google slap and begin the process of being reincluded (also called being reindexed) in Google’s search algorithm?
Our friends over at Brafton recommend writing a well written letter to Google to explain your mistakes, explain you understand you practiced black hat SEO and will never, under any circumstances, practice black hat SEO again.
Small side note: Black hat SEO, for those who do not know, is the practice of purposely conducting SEO tactics which goes directly against the best practices of Google. Buying links on a non-theme relevant site is an example.
You should do this. Make no mistake about it, you should send the Google Web Master Team a letter explaining yourself. The thing is, the Google Web Master Team doesn’t care. Let’s ask a question: If you repeatedly do what your boss tells you not to do and then, when you are caught, you apologize, do you think your boss is going to say, “It’s alright. No worries.” No, your boss is going to either dock or fire you. Think of the Google Web Master Team as your SERP boss. They don’t care why you broke their laws. You broke their laws and now, you are going to be punished. Welcome to the dreaded Google Slap.
Admitting your guilt doesn’t help you. Nor does asking for help.
Second, Do the SEO Work
When Google slaps your SEO dreams into the wasteland of search results, they might provide you with an example of some of the unnatural links in your companies backlinking profile. Note the stress on might provide. The Google Web Master Team will only provide you with a small example of the links they view as spam and black hat. The rest is up to you. This means, if you have a backlink profile of over 500,000 links, it is up to your team to comb through that profile to weed out all of the bad links which your now, ex head of marketing, decided to spam the Internet with.
But here’s the kicker: while you can use Google Web Master tools to view your backlinking profile, don’t make the mistake of thinking Google is willingly providing you with your full backlinking profile. Yes, Google withholds information.
The reason why finding your bad backlinks isn’t simple is because Google never firmly defines what they hold to be as “bad links”. Rather, they provide you with examples. By doing this, Google leaves you to the guess work. Sure, some of your bad links and sites associated with them will be easy to spot. Others though, they are like finding a needle in a haystack. For this reason, we highly recommend using the link report Google sends you as a foundation – not the complete house. To fully see what went wrong in your backlink profile, it is best to use a 3rd party SEO provider like Moz, RavenTools or WebCEO.
Do your SEO work to get reincluded they said. It would be easy they said. Make no mistake, finding bad links is about defining a bad link. The truth: Google has a different definition of “bad link” than you do.
So, should you do your SEO work? Yes. Should you expect to be reincluded on first, second, third or fourth try? Don’t hold your breath.
Third, watch search rankings rise?
Being reincluded in Google after reviving a hard slap is an act of constant and mind numbing work. It means combing through your link reports. It means contacting websites with links leading back to your site to get them removed. It means waiting weeks on end to hear back from websites which don’t respond to your link removal request. It means compiling detailed reports on your backlink removal efforts so Google can see the work you have done.
Being reincluded in Google SERP means a constant and never ending fight to understand which links are holding you back from reinclusion and documenting every step of your process.
Beyond this, being reincluded in Google SERP means understanding what pages/keywords of your website were slapped the hardest. It isn’t enough to target your website as a whole. No, for reinclusion you need to understand and fix the webpages/keywords on your site which were slapped the hardest. Point in case, one keyword, “Cloud Servers” could have received a harsher hit than another keyword, “Linux Cloud Hosting”. The point here being, to fully fix your backlinking profile, you need to understand how your internal onsite SEO is impacting your overall SEO profile.
Obviously, have great content
No complaints here. It is the new rule of SEO. Content is king. While you fight to for Google reinclusion, continue to produce interesting, theme relevant and shareable content. This content will be your savior because once you bounce back from being slapped, that content, if well written, will rank well and serve as a traffic driver to your website. And please, we can’t believe we even have to say this post Hummingbird, write content for humans first, than search engines. This is to say, produce well written content which answers search queries and is actually, you know, readable. Writing for search engines first (producing spammy and keyword stuffed content hasn’t worked in a long time. Please stop it.
So, does Google forgive fast? Even if you do your work, even if you show all your work and even if you produce the best content around, you’re looking at a period of 6 months – 1 year for reinclusion. So please note: if you are a business who receives 100% of their cash flow from online sales, be a good SEO practitioner. Don’t screw with Google or they will kill your business.
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Apr. 29, 2017 12:30 AM EDT Reads: 920
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Apr. 29, 2017 12:00 AM EDT Reads: 1,034
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Apr. 28, 2017 10:45 PM EDT Reads: 1,439
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Apr. 28, 2017 10:30 PM EDT Reads: 2,495
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Apr. 28, 2017 10:30 PM EDT Reads: 1,604
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Apr. 28, 2017 10:15 PM EDT Reads: 2,519
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
Apr. 28, 2017 10:00 PM EDT Reads: 1,261
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Apr. 28, 2017 09:45 PM EDT Reads: 2,177
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
Apr. 28, 2017 09:15 PM EDT Reads: 2,628
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Apr. 28, 2017 08:15 PM EDT Reads: 2,403
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...
Apr. 28, 2017 07:45 PM EDT Reads: 2,944
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Apr. 28, 2017 07:30 PM EDT Reads: 1,525
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
Apr. 28, 2017 07:15 PM EDT Reads: 2,323
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Apr. 28, 2017 07:00 PM EDT Reads: 1,175
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Apr. 28, 2017 04:15 PM EDT Reads: 1,402
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Apr. 28, 2017 04:00 PM EDT Reads: 1,416
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Apr. 28, 2017 03:30 PM EDT Reads: 1,508
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Apr. 28, 2017 02:30 PM EDT Reads: 3,272
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Apr. 28, 2017 02:15 PM EDT Reads: 1,193
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
Apr. 28, 2017 01:30 PM EDT Reads: 1,735