|By Solar VPS||
|January 21, 2014 09:14 AM EST||
On January 6, 2014, our social media and content friends over at Brafton published an article titled, “Google forgives fast: Rap Genius on the path to SEO recovery.” The article touches on how, if you manage to fall into the dreaded slap of Google, by following the correct SEO practices, Google will reinclude your site quickly in SERP’s. Without coming down too harshly on this editorial, we couldn’t disagree more with this content if we tried. We are sorry Brafton, we love you but on this note, you’re wrong.
First, Admit Your Mistakes
Here is your scenario. You run a company which relies heavily on healthy SERP’s. For whatever reason, the person you have running your companies’ marketing/SEO campaign proved to have no idea what the hell he/she was doing. Instead of following the advice of Google, this person hired an outside company to spam your company links all over the Internet within websites and forums your website has no place being on. Your company now has links leading back to it from easy to spot link farms, not theme relevant websites, forums which have nothing to do with your company or products and websites which are marked as dangerous/spam.
Sure enough, you receive the dreaded Google slap (also called being deindexed). Your website plummets from the first page of SERP’s to the 7th or 8th – the wilderness of Google. Due to this, your traffic flat lines and your conversions tank. Bad SEO has screwed you.
So, how do you go about fixing your Google slap and begin the process of being reincluded (also called being reindexed) in Google’s search algorithm?
Our friends over at Brafton recommend writing a well written letter to Google to explain your mistakes, explain you understand you practiced black hat SEO and will never, under any circumstances, practice black hat SEO again.
Small side note: Black hat SEO, for those who do not know, is the practice of purposely conducting SEO tactics which goes directly against the best practices of Google. Buying links on a non-theme relevant site is an example.
You should do this. Make no mistake about it, you should send the Google Web Master Team a letter explaining yourself. The thing is, the Google Web Master Team doesn’t care. Let’s ask a question: If you repeatedly do what your boss tells you not to do and then, when you are caught, you apologize, do you think your boss is going to say, “It’s alright. No worries.” No, your boss is going to either dock or fire you. Think of the Google Web Master Team as your SERP boss. They don’t care why you broke their laws. You broke their laws and now, you are going to be punished. Welcome to the dreaded Google Slap.
Admitting your guilt doesn’t help you. Nor does asking for help.
Second, Do the SEO Work
When Google slaps your SEO dreams into the wasteland of search results, they might provide you with an example of some of the unnatural links in your companies backlinking profile. Note the stress on might provide. The Google Web Master Team will only provide you with a small example of the links they view as spam and black hat. The rest is up to you. This means, if you have a backlink profile of over 500,000 links, it is up to your team to comb through that profile to weed out all of the bad links which your now, ex head of marketing, decided to spam the Internet with.
But here’s the kicker: while you can use Google Web Master tools to view your backlinking profile, don’t make the mistake of thinking Google is willingly providing you with your full backlinking profile. Yes, Google withholds information.
The reason why finding your bad backlinks isn’t simple is because Google never firmly defines what they hold to be as “bad links”. Rather, they provide you with examples. By doing this, Google leaves you to the guess work. Sure, some of your bad links and sites associated with them will be easy to spot. Others though, they are like finding a needle in a haystack. For this reason, we highly recommend using the link report Google sends you as a foundation – not the complete house. To fully see what went wrong in your backlink profile, it is best to use a 3rd party SEO provider like Moz, RavenTools or WebCEO.
Do your SEO work to get reincluded they said. It would be easy they said. Make no mistake, finding bad links is about defining a bad link. The truth: Google has a different definition of “bad link” than you do.
So, should you do your SEO work? Yes. Should you expect to be reincluded on first, second, third or fourth try? Don’t hold your breath.
Third, watch search rankings rise?
Being reincluded in Google after reviving a hard slap is an act of constant and mind numbing work. It means combing through your link reports. It means contacting websites with links leading back to your site to get them removed. It means waiting weeks on end to hear back from websites which don’t respond to your link removal request. It means compiling detailed reports on your backlink removal efforts so Google can see the work you have done.
Being reincluded in Google SERP means a constant and never ending fight to understand which links are holding you back from reinclusion and documenting every step of your process.
Beyond this, being reincluded in Google SERP means understanding what pages/keywords of your website were slapped the hardest. It isn’t enough to target your website as a whole. No, for reinclusion you need to understand and fix the webpages/keywords on your site which were slapped the hardest. Point in case, one keyword, “Cloud Servers” could have received a harsher hit than another keyword, “Linux Cloud Hosting”. The point here being, to fully fix your backlinking profile, you need to understand how your internal onsite SEO is impacting your overall SEO profile.
Obviously, have great content
No complaints here. It is the new rule of SEO. Content is king. While you fight to for Google reinclusion, continue to produce interesting, theme relevant and shareable content. This content will be your savior because once you bounce back from being slapped, that content, if well written, will rank well and serve as a traffic driver to your website. And please, we can’t believe we even have to say this post Hummingbird, write content for humans first, than search engines. This is to say, produce well written content which answers search queries and is actually, you know, readable. Writing for search engines first (producing spammy and keyword stuffed content hasn’t worked in a long time. Please stop it.
So, does Google forgive fast? Even if you do your work, even if you show all your work and even if you produce the best content around, you’re looking at a period of 6 months – 1 year for reinclusion. So please note: if you are a business who receives 100% of their cash flow from online sales, be a good SEO practitioner. Don’t screw with Google or they will kill your business.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Mar. 24, 2017 05:30 PM EDT Reads: 279
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 24, 2017 05:15 PM EDT Reads: 1,250
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 24, 2017 04:45 PM EDT Reads: 1,724
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
Mar. 24, 2017 03:56 PM EDT Reads: 150
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
Mar. 24, 2017 01:15 PM EDT Reads: 3,800
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Mar. 24, 2017 01:15 PM EDT Reads: 499
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Mar. 24, 2017 12:45 PM EDT Reads: 1,822
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 24, 2017 12:15 PM EDT Reads: 1,349
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Mar. 24, 2017 12:15 PM EDT Reads: 915
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Mar. 24, 2017 12:00 PM EDT Reads: 1,603
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Mar. 24, 2017 12:00 PM EDT Reads: 1,838
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 24, 2017 10:45 AM EDT Reads: 1,375
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
Mar. 24, 2017 09:45 AM EDT Reads: 2,707
Now that the world has connected “things,” we need to build these devices as truly intelligent in order to create instantaneous and precise results. This means you have to do as much of the processing at the point of entry as you can: at the edge. The killer use cases for IoT are becoming manifest through AI engines on edge devices. An autonomous car has this dual edge/cloud analytics model, producing precise, real-time results. In his session at @ThingsExpo, John Crupi, Vice President and Eng...
Mar. 24, 2017 08:45 AM EDT Reads: 3,648
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, will discuss new ways of thinking and the approaches needed to address the emerging challenges of securit...
Mar. 24, 2017 08:30 AM EDT Reads: 4,241
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
Mar. 24, 2017 08:30 AM EDT Reads: 1,888
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
Mar. 24, 2017 08:15 AM EDT Reads: 2,878
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Mar. 24, 2017 08:00 AM EDT Reads: 3,996
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Mar. 24, 2017 08:00 AM EDT Reads: 7,302
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Mar. 24, 2017 08:00 AM EDT Reads: 3,899