Welcome!

Open Source Cloud Authors: Yeshim Deniz, Elizabeth White, Roger Strukhoff, Pat Romanski, Liz McMillan

News Feed Item

Actuate Acquires legodo ag to Expand its Accessible Customer Communications Management Solution

Actuate Corporation (NASDAQ: BIRT), The BIRT Company and the leader in personalized analytics and insights, today announced the acquisition of legodo ag. Based in Karlsruhe, Germany, legodo develops software for easy and rapid generation of personalized customer correspondence via any communication channel, including mobile touch devices. legodo is one of the first to allow organizations to tap the information embedded in their existing ERP, CRM, and other applications to create personalized customer communications. More than 40,000 users have realized the benefits of legodo, in prominent companies like Deutsche Bahn (Germany’s national rail transportation system), Deutsche Telekom, GEHE Pharmahandel, Lufthansa, Swisscom, Telenor, and Telefonica. Legodo products will significantly expand the Accessible Customer Communications Management solution offered by Actuate’s Content Services Group (formerly Xenos).

Both legodo and Actuate were included in the section entitled, “Other providers that may meet your needs” in Gartner’s “Gartner Magic Quadrant for Customer Communications Management Software” report, published on November 26, 2013. In the report, Gartner analysts Karen Shegda, Pete Basiliere and Kenneth Chin wrote, “Gartner's decision to publish a Magic Quadrant on this topic reflects the CCM software market's growth and crucial role in the creation of highly personalized multimedia communications. We estimate that this market represents approximately $800 million worldwide, as measured in total software provider revenue in 2013. We forecast that this figure will grow to more than $1 billion by 2016, with a compound annual growth rate of 11%.”

“The acquisition of legodo extends Actuate’s CCM offering into the interactive customer correspondence space, with tight integration to popular CRM applications including Salesforce, SAP, Siebel and Oracle Fusion,” said Steve Jones, Co-Vice President and Co-General Manager of the Content Services Group at Actuate. “We are very pleased to bring legodo into the Actuate family, and look forward to refining our products’ roadmap in the coming months.”

Marc Kresin, formerly legodo’s CTO and Chief Product Manager; and Marc Koch, formerly CEO at legodo, have joined Actuate as Director of Product Management, and as Director of Marketing, respectively, within the Content Services Group at Actuate.

“We are delighted to join forces with Actuate in the arena of CCM and CRM solutions,” said Koch. “The combined strengths of our two companies will greatly increase the value of our product suites, which complement each other perfectly. Legodo is already recognized as a uniquely valuable technology, and in concert with Actuate’s existing CCM software we can offer our customers even more effective solutions.

“Many companies have invested a great deal of effort and money in putting in place CRM systems to obtain detailed information about their customers,” Koch explained. “But when it comes to using that information in communications to customers, this knowledge is often not utilized to provide a customer with a personal experience. Ideally, in order to achieve a true 360 degree view of the customer, those communications should then be re-integrated into the underlying CRM applications and processes. Today, legodo enables this vision.”

In addition to the Actuate BIRT Content Services software solution, the legodo Customer Communications Suite will be immediately available for purchase from Actuate.

Benefits of legodo software

  • Savings in process costs for automated communications
  • More satisfied end-customers who now receive brand communications “their way”
  • ROI increase through the use of all collected CRM customer data for highly personal outreach
  • Better content control, dissemination, and faster change management
  • Ability to interface with any standard Microsoft Office or Java-based communications technology
  • Faster implementation and response times for customer communications programs

Achieving the “market of one” dream

The development mindset behind legodo endowed the software with a totally different, customer-centric philosophy that sets it apart from typical communications output management systems. The legodo Customer Communications Suite allows full access to customer data saved in an organization’s CRM or ERP systems. This integration enables truly personalized communication with individual customers on a one-to-one basis, rather than batch-style communication, and lets organizations fully realize the potential in the concept of the “market of one.”

The legodo Customer Communications Suite utilizes a certified technology for interfacing with the systems of Oracle/Siebel, SAP, Salesforce, Sugar CRM, and Oracle CRM On Demand. legodo accesses leading CRM and ERP systems via preconfigured interfaces that are part of the standard package, bypassing the need to program interfaces. Additional available connectors to SQL, text, and Web services enable easy, fast, and uncomplicated access to input data.

Mobilizing customer communications

Growth of mobile touch devices is at an all-time high, with iOS and Android choices fighting for market share. Customers today expect digital and mobile communications as often, if not more so, than they expect their financial statements and health care communique in printed form. Both the BIRT Content Services and the legodo Customer Communications suites ensure that customers receive brand communications in preferred format, anytime, anywhere, on any device.

About Actuate’s Content Services Group

Actuate’s Content Services Group (formerly Xenos) provides organizations with the power to develop, implement and manage intelligent customer communications management solutions. Our technology is used to design, process, store and deliver high volume content such as statements, policies and bills, for top-tier organizations in financial services, healthcare, insurance and telecommunications.

About Actuate (NASDAQ:BIRT) – The BIRT Company

Actuate provides software to more than three million BIRT developers and OEMs who build scalable, secure solutions that save time and improve brand experience by delivering personalized analytics and insights to over 200 million of their customers, partners and employees. Actuate founded and supports BIRT – the open source IDE – and develops BIRT iHub™ – the world-class deployment platform – to significantly improve productivity of developers working on customer facing applications. Actuate’s BIRT Analytics™ delivers self-service predictive analytics to enhance customer engagement using Big Data. BIRT Content Services™ empowers organizations to easily transform, process, personalize, archive and deliver high volume content. Actuate is headquartered in Silicon Valley with more than 5,000 enterprise customers in financial services, technology and government. Visit actuate.com and developer.actuate.com.

Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Copyright © 2014 Actuate Corporation. All rights reserved. Actuate, legodo, BIRT iHub, BIRT Analytics, BIRT Content Services, BIRT onDemand, BIRT Viewer Toolkit, and the Actuate logo are trademarks or registered trademarks of Actuate Corporation and/or its affiliates in the U.S. and certain other countries. The use of the word “partner” or “partnership” does not imply a legal partnership relationship between Actuate and any other company. All other brands, names or trademarks mentioned may be trademarks of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.