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Flexera Software Delivers Cloud Licensing Service - Ensuring Application Producers Get Paid While Simplifying Licensing for Customers

New FlexNet Producer Suite release simplifies subscription, cloud- and usage-based licensing while eliminating the risk of revenue leakage from non-compliant use in virtualised environments

Maidenhead, UK - April 2, 2014 - Flexera Software, the leading provider of Application Usage Management solutions for application producers and enterprises, today announced an enhancement to FlexNet Producer Suite, the market-leading software licensing, entitlement management and delivery solution. FlexNet Producer suite now empowers application producers to explore new licensing models that simplify their customers' experience by reducing or even eliminating the complexity of managing a local licence server. It also provides a secure and "single source of truth" environment to address virtualisation cloning in an enterprise environment, helping minimise software piracy.

"We know that enterprises are demanding that their producers simplify licensing while also supporting new licensing models that align with their business needs. Cloud licensing services can help achieve that goal by removing the need to set up local license servers, delivering true 'licensing-as-a-service,'" said Amy Konary, Research Vice President - Software Licensing & Provisioning, IDC. "This can accommodate producers' needs to monetise and protect their applications while satisfying enterprise needs for simplified licensing."

"Application producers want to focus their development resources on innovating business solutions for their customers - and not on figuring out how they're going to licence their software in constantly changing technology environments," said Mathieu Baissac, Vice President of Product Management at Flexera Software. "FlexNet Producer Suite is the most comprehensive solution available, making it easy for application producers to leverage any licensing model in any environment - while reducing licensing complexity for the end customer."

Licensing Made Easy
As the customer drumbeat intensifies for simplification in software licensing, enterprises want to eliminate the time and effort required to set up and manage local licence servers. FlexNet Producer Suite's new cloud licensing service simplifies enterprise licence management by eliminating local licence servers. Now application producers can quickly and easily deliver on customer demands that software licensing be made fast and easy to manage.

The cloud licensing service is compatible with all with all types of licensing models (e.g. perpetual, usage-based, etc.), and with applications running in all types of environments (e.g. on premises, virtual, cloud, etc.). Application producers can now offer the full spectrum of licensing models demanded by customers while eliminating the licensing complexity associated with setting up and managing a local licence server.

For enterprises concerned about data security or managing high volumes of application usage, FlexNet Producer Suite's cloud licensing service also supports usage capture for on-premises software running within an enterprise firewall or datacenter. Producers now have the option of deploying an on-premises local licence server and/or the cloud licensing service - both of which provide support for licensing enforcement, including support for concurrent, metered and utility modules.

"Application producers increasingly are getting complaints from their customers that software licence management is simply too complex and time consuming. Leveraging the cloud licensing-as-a-service is a great way to eliminate complexity and increase satisfaction," said Baissac. "FlexNet Producer Suite now provides best-in-class automation that's simple, fast and effective - even for very large organisations and those with data protection concerns."

Ensuring Compliance & Preventing Revenue Leakage in Virtualized Environments
Virtualisation adoption has led to more frequent application cloning within enterprises. However, IT professionals often are unaware of the software licence compliance implications of running applications in a cloned virtual environment. As a result, software licence compliance and revenue leakage are emerging as big problems- for application producers who are losing money because their applications don't have the ability to detect and prevent cloning, so they don't receive payment for virtualised application use. It also causes problems for enterprises that must pay vendors unbudgeted software licence compliance true-up penalties when a software licence audit reveals unauthorised application cloning. According to a recent Flexera Software/IDC Application Usage Management report, more than half of independent software vendors surveyed - 52 percent - report that customers are using their software in virtualised environments beyond what was paid for.

To address this costly problem, FlexNet Producer Suite now supports virtualisation binding using Microsoft's Virtual Machine Generation ID to ensure enterprise customers stay in compliance when running application in a virtual environment. Today, FlexNet Producer Suite provides flexible options to detect and prevent applications from running in cloned virtual environments including support for virtual machine universal unique ID (UUID) (available on Windows, Linux and OS X platforms) and Microsoft's Virtual Machine Generation ID (available on Windows platform), enabling enterprises to fully leverage virtualisation technologies while ensuring producers can enforce software compliance - even in a disconnected environment. As an alternative to detecting and preventing applications from running in virtual environments, FlexNet Producer Suite also provides robust usage tracking monetisation models that allow enterprises to run applications in cloned virtual environments and application producers to charge customers for this usage.

"Enterprise IT professionals often are not aware of software licence compliance risk when they virtualise applications and move them to different datacenters or to public/private clouds - and that use can result in significant revenue loss for producers unable to track non-compliant usage. FlexNet Producer Suite's new binding capabilities solve this problem by automatically detecting instances of non-compliant use and sending an enforcement notification to the application," said Baissac. "By leveraging FlexNet Producer Suite's end-to-end functionality - producers can move beyond compliance tracking and fully monetise customers' use of virtualised applications - effectively transforming virtualisation risk into revenue."# # #


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About Flexera Software
Flexera Software helps application producers and enterprises increase application usage and the value they derive from their software. Our Application Usage Management solutions are essential to ensure continuous licensing compliance, optimized software investments and to future-proof businesses against the risks and costs of constantly changing technology. Over 80,000 customers turn to Flexera Software as a trusted and neutral source for the knowledge and expertise we have gained as the marketplace leader in licensing, installation and compliance for over 20 years and for the automation and intelligence designed into our products. For more information, please go to:

For more information, contact:
Vidushi Patel / Nicola Males
Vanilla PR
[email protected]
T: +44 7958 474 632 / +44 7976 652491

Copyright © 2014 Flexera Software LLC. All other brand and product names mentioned herein may be the trademarks and registered trademarks of their respective owners.

Source: RealWire

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