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Cloud Expo: Article

CommVault Helps Partners Accelerate Revenue

Revamped training accreditation curriculum and tools help increase partner effectiveness and drive self-sufficiency

CommVault on Tuesday announced new enhancements to its PartnerAdvantage program designed to help channel partners accelerate revenue growth and simplify collaboration as they expand into new markets, such as data protection, archiving, mobility and cloud services. The expanded program includes a globally consistent tiering approach, deal registration processes, enablement and demand generation capabilities, and an intuitive partner portal to deliver a more predictable and profitable engagement model.

To meet global demand for modern data management, channel partners need consistent ways to deliver data management and IT-as-a-service solutions that help enterprises extract value from their data and adapt to dynamic business requirements. The PartnerAdvantage program tightens CommVault's relationships with its partners and helps ensure that solutions based on Simpana® software can meet the needs of customers, regardless of their IT requirements, and creates demand for distributor, value added reseller, systems integrator and service provider partners who invest in CommVault.

"The channel has been at the center of CommVault's growth strategy from the start and we're building on this foundation to create new routes to market and routes to margin for our partners," said Ralph Nimergood, vice president, worldwide partners and programs for CommVault. "Our enhanced PartnerAdvantage program offers resources and focus for partners that can enable their selling and implementations with customers to holistically manage and protect their data, which drives our transformation as a channel-driven company."

The CommVault PartnerAdvantage program now offers the channel a consistent way to collaborate and conduct business that opens the door to new markets and customers. CommVault is meeting the needs of partners with four major program enhancements that offer high levels of predictability, enablement and satisfaction.

PartnerAdvantage – Service Provider (SP) Edition
CommVault has invested in its program specifically for Service Provider partners. The expanded PartnerAdvantage program will enable Service Provider partners to accelerate their time-to-market, expand revenue opportunities, and boost profitability of cloud and managed services powered by CommVault. Service providers in the program may have access to customized software licensing and pricing models, discounts and rebates based on membership levels, sales enablement tools, specialized services and technical assessments, and marketing support and development funds. CommVault's channel community is at the forefront of developing, adopting, and acquiring cloud services portfolios, and the newly enhanced Service Provider benefits within PartnerAdvantage support these aggressive partner growth plans.

New MarketBuilder Designation
MarketBuilder partners demonstrate the highest level of commitment to building a self-sufficient data management practice. These CommVault-invited partners gain the foundational benefits, including deal registration, tier discounts and lead opportunities, available to all partners as well as exclusive benefits such as:

  • Executive sponsorship –Gold and Platinum partners with the MarketBuilder designation can further expand their relationship with a CommVault executive sponsor, who facilitates access to senior CommVault management to support the partner organization's growth needs.
  • Marketing funds – additional funds to help build demand generation and a sales pipeline for CommVault-approved activities that range from advertising, tradeshows and promotional materials to seminars and direct mail campaigns.
  • Simpana software configurator – an automated tool that uses a series of intuitive survey-based questions to quickly generate a basic solution design along with the licensing requirements.
  • Incentives – based on growth, proactive selling and new customer acquisition.
  • Lead distribution – based on geographic coverage and partner capacity, competency and customer use cases.
  • Customized program support – a dedicated CommVault representative assigned to the partner.

Enhanced Secure Partner Portal (InnerVault)
CommVault updated and expanded its InnerVault portal to provide a single, self-service entry point for partners. Using the portal, partners can access automated processes ranging from deal registration and marketing requests to a self-managed partner profile, partner plan sharing and dashboards. InnerVault also provides access to resources such as partner webinars, competitive and technical information and CommVault Partner University training.

Expansion of CommVault Partner University
CommVault Partner University delivers training via a comprehensive online program designed to help partners to grow their business and differentiate themselves from the competition. Partner University provides the tools to build knowledge and expertise for CommVault solutions with tracks specifically designed for sales and technical training. Partner University also offers Web-based accreditations and certifications in sales, systems engineering and services to increase competency in delivering CommVault solutions.

CommVault partners also gain access to its Global Technical Enablement Center, which provides knowledge, training, resources and tools to help partners increase proficiency and efficiency for services engagements and build effective and knowledgeable Simpana software systems engineering resources.

The new partner designation, portal and tools can make it easier for channel partners to work together with CommVault to modernize data management for their customers. These resources will be available starting this week to the CommVault PartnerAdvantage network of global resellers, system integrators, distributors and service provider partners.

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