Welcome!

Open Source Cloud Authors: Pat Romanski, Jeev Trika, Yeshim Deniz, Elizabeth White, Thanh Tran

News Feed Item

Ford Puts Latest Technologies and Smartest Mustang Ever on Display at Computex, Showcasing Continued Technology Leadership

Ford (NYSE:F) today announced that it will bring its Ford AppLink platform to three new Asia Pacific markets in 2015 – Taiwan, New Zealand and Thailand – and that it will introduce its Emergency Assistance technology to the Taiwan market.

“Today marks the continued expansion of our presence in Asia Pacific, with new technologies and the all-new Ford Mustang preparing to hit the market,” said Trevor Worthington, vice president, Product Development, Ford Asia Pacific. “Our customers are going to love bringing their favorite apps into their cars using the AppLink platform, and our Emergency Assistance technology has reassured drivers in markets all over the globe with its first responder capabilities.”

Ford AppLink is a solution to in-car connectivity that allows users to control their favorite apps using voice controls. Emergency Assistance uses Ford’s in-car connectivity platform, SYNC, to connect vehicle occupants to emergency responders in the event of an accident, providing the emergency operators with GPS location details.

“It’s an exciting week for Ford here at Computex,” said Worthington. “With the all-new Ford Mustang, live demonstrations of our experimental vehicle-to-vehicle communications technology, and all of the cutting-edge tech and interactive displays at the Ford stand, Computex is a great example of how Ford is taking technology to the next level.”

Connect with AppLink

Building on the roll-out of its Ford AppLink technology in China, Australia and India this year, Ford will deepen its commitment to Asia Pacific and extend the Ford AppLink platform to three new markets in 2015: Taiwan, New Zealand and Thailand. The Ford AppLink platform allows users to control mobile apps with voice controls.

“Our AppLink technology has been enormously popular in every market where it’s been introduced, and we’re thrilled to announce that AppLink will be available to more of our customers in Asia Pacific,” said Joe Beiser, Director of Ford Connected Services, Asia Pacific, Africa and Europe.

Ford set the benchmark for in-car connectivity with its SYNC system, which allows drivers to pair their mobile phones with the SYNC platform and control the radio, make and receive calls and operate more features hands-free using voice controls. Ford AppLink builds on that hands-free capability and allows mobile app developers to utilize the SYNC platform to make their apps respond to voice commands.

The announcement that Ford AppLink will become available in three new Asia Pacific markets adds to Ford’s strong momentum building developer ties in Asia Pacific, and comes on the heels of two major SmartDeviceLink (SDL) partnerships announced last month at GMIC Beijing: Baidu and AutoNavi. The SDL program is the open-source version of Ford’s AppLink system, and seeks to simplify the development process for automotive apps – therefore expanding the availability of in-car apps for consumers. Ford last year made its developer website, developer.ford.com, available in Chinese.

By open-sourcing its proprietary AppLink code, expanding partnerships with mobile app developers and increasing the amount of markets where AppLink technology is available, Ford has continued to put its developer focus in the spotlight.

Cutting-edge V2V technology on display

During Computex, Ford will be demonstrating its experimental vehicle-to-vehicle (V2V) communications technology – notably on display in Asia Pacific for the first time. The live demonstrations will feature two specially-equipped Ford Kugas in situations where V2V technology has the potential to help prevent collisions.

The technology is a Wi-Fi based radio system that allows cars to communicate with one another, enabling them to detect and possibly alert drivers to hazards they may not be able to see yet. The technology lets cars share information about speed, position and predicted path with other vehicles, which has the potential to decrease collisions, help ease traffic jams and contribute to more efficient driving patterns.

Ford considers V2V and vehicle-to-infrastructure (V2I) communication integral to its Blueprint for Mobility, which outlines near-, mid- and long-term solutions for the changing transportation landscape in an increasingly crowded and urbanized world. Ford is a leader in investigating these cutting-edge technologies, forging major research partnerships in the United States and Europe with public authorities, standards organizations and other global automakers to develop harmonized standards for V2V and V2I technologies.

Ford’s live V2V demonstrations will take place in Taipei’s downtown Zhongshan district from June 3-6, located a short drive from the Computex expo at 218-8 Lequn Third Road.

Emergency Assistance coming to Taiwan

The introduction of Emergency Assistance to Taiwan is further proof of Ford’s commitment to bring more of its innovative technologies to Taiwan and the Asia Pacific region. The Emergency Assistance technology uses Ford’s SYNC platform to place phone calls to emergency operators in the event of an accident, and is already available in 9 million Ford vehicles worldwide.

Once a driver has paired their phone with Ford’s SYNC in-car connectivity system and turned on Emergency Assistance, the service runs for the entire lifetime of the vehicle without any necessary registration or subscription fees, unless turned off by the driver.

In the event of an accident where an airbag is deployed or the emergency fuel pump shut off is triggered, the Emergency Assistance technology begins a 10-second countdown during which the driver can cancel the call if emergency response is not necessary. If the call is not cancelled, the system will connect with emergency operators and inform them of the accident and give GPS location coordinates.

If the driver is using the phone at the time of the accident, the system will disconnect the call in progress and initiate the emergency call, during which the connection to emergency operators cannot be interrupted by any incoming calls. If the driver leaves the vehicle while connected to emergency operators, the driver can take the phone with them and continue the call as they move away from the vehicle.

All-new smart, sleek Mustang

The all-new Ford Mustang will be on display for the first time in Taiwan at the Computex booth, as it prepares for its arrival in Taiwan next year. With over 9 million Mustangs sold since the car went into production, the Ford Mustang has made an enormous impression on popular culture worldwide, with countless appearances in movies, television and video games. In a first for the world’s original fastback, the all-new Ford Mustang will go global in 2015.

The latest generation of Ford’s iconic pony car sports a full lineup of smart technologies and an array of performance-enhancing features that make it the smartest and most advanced Mustang ever. With SYNC, My Key®, Blind Spot Information System with cross traffic alert, adaptive cruise control, Intelligent Access with push-button start and a rear view camera, the all-new Ford Mustang lets drivers take full control of their driving experience.

On the performance side, drivers will have the ability to tune their car to driving style and road conditions. By utilizing four pre-set driving options – normal, snow-wet, sport or track – the all-new Ford Mustang’s Selectable Drive Modes lets drivers easily and quickly adjust throttle response, shift control, steering effort and stability control settings.

The all-new Ford Mustang has a revamped look, with five decades of key design elements blended with a contemporary execution. It has the classic long sculpted hood and short rear deck, as well as a lower, wider stance, steeply sloped windshield and rear glass, tri-bar taillamps and a signature shark-bite front fascia and trapezoidal grille. The interior evokes an airplane cockpit, and was executed with the highest level of design craftsmanship ever applied to the Ford Mustang.

Ford’s interactive presence at Computex

Ford’s lineup of innovative in-car connectivity technologies will be on display at Ford’s Computex stand, including demo stations for SYNC and Ford AppLink, inviting consumers to learn more and interact with Ford’s technology products.

The booth will also have an interactive Green Wall where visitors will be able to snap photos in front of their favorite background – a variety of animated images of different apps and Ford vehicles – before sharing them on social media or keeping them as souvenirs.

Visitors to the stand will also have the opportunity to play a fun, unique game created specifically for the Ford Computex stand. An on-site illustrator will create individual characters based on the appearance of the visitor, which will then be placed into a game that can be played on iPads at the Ford stand. The gamers will have to find their character as well as images of popular apps hidden inside a larger scene.

On June 3, at 11:45AM Taiwan time, Ford will host a discussion panel with leading technology experts on the topic of how technology is enabling smarter lifestyles, which will also be streamed live online for fans following along at home with the #FordComputex hashtag. On June 4-6, Ford will host daily livestreaming sessions at 11:00AM, where viewers will have the chance to win prizes while learning about SYNC, Ford AppLink and the all-new Mustang from Ford experts.

Ford will also join a TEDx forum about how technology is shaping the future. The June 4 event will feature a talk from K. Venkatesh Prasad, senior technical leader, Open Innovation, Ford Motor Company, where he will discuss coming-of-age smart cities, and how trends like vehicle communications, big data and autonomous driving technologies will influence the future of personal mobility.

Computex takes place at the TWTC Nangang Exhibition Hall in Taipei from June 3-7, 2014.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 183,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.corporate.ford.com.

For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.

Follow at www.facebook.com/ford, www.twitter.com/ford or www.youtube.com/ford

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...