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Open Source Cloud Authors: Elizabeth White, Ed Featherston, Liz McMillan, Roger Strukhoff, Pat Romanski

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Vizury Reduces Server Requirements by 4x While Increasing Speed at Scale With Aerospike Flash-Optimized In-Memory NoSQL Database

Today, Aerospike announced that Vizury—a next-generation digital customer relationship management (CRM) company—relies on the open source Aerospike flash-optimized in-memory NoSQL database to power its big data platform. Using Aerospike, Vizury has been able to cut its server requirements by 4x, reducing operating costs while scaling to process more than 5 billion bid requests per day.

Headquartered in Bangalore, Vizury is one of the fastest growing companies in Asia, with a compound annual growth rate (CAGR) of 400% and a strong international presence across China, Japan, Korea, Latin America, and the Middle East. Some 500 companies across these regions now make Vizury their solution provider of choice for securing customers-for-life through personalized marketing solutions.

Global Growth and Mobile Solution Drive Demand for Higher Velocity Database

Since 2009, Vizury has provided personalized display and retargeting solutions for companies in the e-commerce, travel and hospitality industries across 27 countries. Originally, the company relied on a distributed memory object caching system to support its real-time bidding and recommendations. However, rapid customer adoption and the 2013 launch of a comprehensive mobile advertising retargeting product, MobiConvert, significantly increased the volume of data coming into Vizury’s platform.

With the influx of high-speed data, Vizury realized the need for a data management solution that could scale to meet growing demand, with more storage power, while also ensuring the predictable low latency required for real-time, personalized consumer interactions. The company evaluated a number of open source databases with a range of storage options, including flash-based solid-state drives (SSDs).

The results of its testing led Vizury to select the Aerospike in-memory NoSQL database, which uses a patent-pending combination of indexes in RAM and data in direct-attached SSDs for near in-memory speed at flash storage prices.

“After evaluating several of the leading database solutions on the market, it became readily apparent that Aerospike’s database was uniquely suited for delivering the reliable performance and cost-effective scaling we need to serve our digital marketing clients,” said Dr. Mansoor Alicherry, Vizury head of engineering.

Aerospike Delivers Scale at Speed for Vizury

Today, the entire product suite across mobile and desktop channels is powered by Vizury’s big data platform, which processes more than 30 terabytes of data daily, including purchase intent data of nearly 500 million users and tens of billion dollars of retail transaction data. Vizury’s proprietary bidding and recommendation algorithms derive meaningful insights from this data, which are used to process bid requests to precisely target and engage users with highly personalized 1:1 messages.

Powering Vizury’s platform are Aerospike servers running on Amazon R3 instances. With this implementation, Vizury handles 5 billion-plus bid requests per day across four data centers, responding in single digit milliseconds with user-specific bid values.

"Aerospike helps us to retrieve a larger amount of information in real time with predictable latency,” Dr. Alicherry notes. “It adds a lot of efficiency to the Vizury ecosystem, which takes care of customizing ads as well as bidding for new inventory. This in turn is making our recommendation and bidding algorithms more effective in helping our clients to acquire customers."

“Vizury has emerged as a leading digital CRM company in India and across Asia though its cross-channel, personalized solutions for retargeting and acquiring customers,” said Srini V. Srinivasan, Aerospike founder and vice president of engineering and operations. “We are excited by Vizury’s success in scaling with our flash-optimized in-memory NoSQL database to serve an increasingly global audience and meet the high data demands generated by mobile users—all while maintaining the immediate responsiveness that consumers have come to expect.”

About Vizury

Vizury helps marketers secure customers-for-life through personalized marketing solutions. Established in 2008, Vizury has offices in Bangalore (HQ), Beijing, Sydney, Sao Paulo, Singapore, Taiwan, Dubai, Seoul and Tokyo. The company works with over 500 clients across industries such as travel and hospitality, ecommerce, healthcare, automobile, financial services, and classifieds.

Vizury was recognized as the sixth fastest growing company in the Deloitte APAC Fast500 2013 and is among the first in Asia to be an FBX qualified partner and a Twitter Retargeting Platform Partner. Follow Vizury on LinkedIn or on Twitter @vizury1to1.

About Aerospike

Aerospike is the open source front-edge database powering a new generation of interactive, real-time Web and mobile applications that operate at global scale. It is the first flash-optimized in-memory NoSQL database to combine transactions and "hot" analytics with strong ACID consistency and enterprise-grade reliability. Purpose-built to make scaling easy and affordable, it enables all developers to take advantage of predictable, sub-millisecond latency for distributed caching, session management, user profile, and key value store use cases. In production non-stop for nearly four years, Aerospike is deployed at real-time big data companies like AppNexus, eXelate, Chango and [x+1]. Aerospike is headquartered in Silicon Valley. Investors include New Enterprise Associates, Columbus Nova Technology Partners, Alsop Louie, and Draper Associates. Download the open source Aerospike Community Edition at www.aerospike.com, and follow @aerospikedb.

Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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