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Birst Brings Powerful Data Visualization to the FICO Solution Stack

Embedded Analytics Enable Businesses to See the Data That Shapes Their Decisions

SAN FRANCISCO, CA--(Marketwired - July 23, 2014) - Birst, the global leader in Cloud BI, today announced that FICO, a leading predictive analytics and decision management software company, has embedded Birst's business intelligence (BI) solution within the FICO® Solution Stack, FICO's Big Data, predictive analytics and decision execution development environment.

Birst's BI solution will be part of the FICO® Visual Insights Studio, a powerful toolset for visualizing, analyzing and reporting data trends in the FICO Solution Stack. Birst's enterprise-caliber data visualization and reporting capabilities will help FICO customers explore Big Data, report and respond more quickly to customer-driven events, and optimize interactions for better business performance.

"FICO is working to democratize Big Data analytics by simplifying the development, the deployment and the management of analytic applications," said David Ross, senior director of product management at FICO. "To accomplish this, we sought a BI solution that was scalable and accessible across a wide array of devices, available in the cloud, and easy to use, so that business users would not need to rely heavily on IT for support. The Birst solution was a natural fit."

"Today's businesses are not going to be satisfied with the dashboard visualizations of yesterday; they want, expect, and frankly deserve a platform that gives them the flexibility to do more with their data," said Birst Chief Product Officer and Chairman, Brad Peters. "We're providing that capability so that business users can use cutting-edge visualization tools integrated within a BI platform to easily uncover new insights from their data. By embedding Birst into FICO's groundbreaking platform, FICO will be able to provide its clients with robust visualization capabilities for the creation of innovative analytics applications, surpassing the standard dashboard functionality of other analytics applications."

About FICO
FICO (NYSE: FICO) is a leading analytics software company, helping businesses in 90+ countries make better decisions that drive higher levels of growth, profitability and customer satisfaction. The company's groundbreaking use of Big Data and mathematical algorithms to predict consumer behavior has transformed entire industries. FICO provides analytics software and tools used across multiple industries to manage risk, fight fraud, build more profitable customer relationships, optimize operations and meet strict government regulations. Many of our products reach industry-wide adoption. These include the FICO® Score, the standard measure of consumer credit risk in the United States. FICO solutions leverage open-source standards and cloud computing to maximize flexibility, speed deployment and reduce costs. The company also helps millions of people manage their personal credit health. FICO: Make every decision count. Learn more at

For FICO news and media resources, visit

About Birst
Birst is the only enterprise-caliber Business Intelligence platform born in the cloud. Less costly and more agile than Legacy BI and more powerful than Data Discovery, Birst is engineered with an automated data warehouse and rich, visual analytics, to give meaning to data -- all types and sizes. Coupled with the agility of the Cloud, Birst gives business teams the ability to solve real problems. Fast. Find out why Gartner named Birst a Challenger in its most recent BI Magic Quadrant and why thousands of businesses rely on Birst for their analytic needs. Learn to think fast at and join the conversation @birstbi.

FICO and "Make every decision count" are trademarks or registered trademarks of Fair Isaac Corporation in the United States and in other countries.

For more information, contact:
Stacey Burbach
Birst, Inc.
Email contact

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