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Open Source Cloud Authors: Zakia Bouachraoui, Liz McMillan, Yeshim Deniz, Elizabeth White, Pat Romanski

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Dentsu razorfish Selects MapR Distribution with Hadoop

Dentsu razorfish Selects MapR Distribution including Hadoop for its Next Generation Communication Platform

MapR Technologies, Inc., provider of the top-ranked distribution for Apache™ Hadoop®, announced that Dentsu razorfish, a joint venture between digital agency razorfish and Dentsu, the world’s leading advertisement firm, has deployed the MapR Distribution including Hadoop as the underlying technology for its Next Generation Communication Platform (NGCP) solution. The MapR Distribution enables Dentsu razorfish to cost-effectively leverage vast amounts of data for real-time analysis and strengthen the success of the digital marketing services it provides for clients.

The ability to rapidly access, analyze and take action on information from multiple sources provides a competitive advantage in the advertising industry, as successful online-to-offline and omni-channel commerce campaigns are increasingly driven by effective data analysis. Dentsu razorfish recognized the importance of leveraging big data with its NGCP and decided to utilize Hadoop technology for data management. The MapR Distribution including Hadoop is an enterprise-grade platform which enables Dentsu razorfish to process a variety of sales information, search logs and other real-time data for its data-driven marketing efforts within the NGCP, helping clients to effectively build strong brand relationships with their customers.

“MapR was the absolute best choice in terms of cost and performance, including real-time capability and serviceability, which are key criteria behind this analytics system project,” said Mr. Hidenobu Sakata, senior technology director at Dentsu razorfish. “We felt that MapR presented a well-balanced mix of open source software with their patented technologies. The fact that MapR comes standard with enterprise-grade capabilities not found in other Hadoop distributions was a main focal point in our decision.”

The MapR Distribution was chosen for its unique features, including:

  • A file system fully supporting random read/write processing, as well as the industry standard NFS (conforms to POSIX) interface to accelerate real-time data analysis and processing for data-driven marketing at business speeds.
  • A redundant, node-based job management system that stabilizes service levels by maintaining the status of every job within the cluster, eliminating the need to start a job over from scratch if an error occurs.
  • A decentralized and redundant metadata management feature that is optimized for performance and able to exclude single points of failure. This reduces the number of servers needed, optimizes operations and cuts down on total cost of ownership (TCO).

“We’re excited to be part of the digital marketing platform that enables Dentsu razorfish to analyze data in real-time to optimally serve their clients,” said Martin Darling, vice president, Asia Pacific/Japan at MapR Technologies. “The enterprise-grade MapR Distribution is built to help ad tech agencies effectively manage massive amounts of data from multiple sources to drive successful ad targeting, analysis, forecasting and optimization.”

About Dentsu razorfish
Dentsu razorfish is a digital agency providing solutions in all areas of digital marketing by fusing together creativity, media, and technology. As a joint venture between Dentsu and razorfish, we provide marketing solutions by capitalizing on all of the assets of Dentsu and the Dentsu Group, as well as razorfish and their sister companies.
URL:http://razorfish.dentsu-razorfish.com

About MapR Technologies
MapR delivers on the promise of Hadoop with a proven, enterprise-grade platform that supports a broad set of mission-critical and real-time production uses. MapR brings unprecedented dependability, ease-of-use and world-record speed to Hadoop, NoSQL, database and streaming applications in one unified distribution for Hadoop. MapR is used by more than 500 customers across financial services, government, healthcare, manufacturing, media, retail and telecommunications as well as by leading Global 2000 and Web 2.0 companies. Amazon, Cisco, Google and HP are part of the broad MapR partner ecosystem. Investors include Google Capital, Lightspeed Venture Partners, Mayfield Fund, NEA, Qualcomm Ventures and Redpoint Ventures. MapR is based in San Jose, CA. Connect with MapR on Facebook, LinkedIn, and Twitter.


Cloud Expo's giant Silicon View billboard which is viewed by more than 1.3 million motorists per week

The 15th International Cloud Expo has just expanded its conference program, to bring together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC at one location.

The show now has three tracks devoted exclusively to the IoT (with WebRTC present in one of the tracks), a full single track focusing on Big Data, and a two-track DevOps Summit, in addition to four tracks devoted exclusively to Cloud Computing in the enterprise.

Cloud Expo is the single show where delegates and technology vendors can meet to experience and discuss the entire world of the cloud.

With Cloud Computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to learn about the latest technology developments and solutions.

Attend Cloud Expo Nov 4-6, at the Santa Clara Convention Center, CA. Craft your own custom experience. Learn the latest from the world's best technologists. Find the vendors you want and put them to the test.

15th Cloud Expo Expanded Conference Program

Cloud Expo
Track 1: Enterprise Cloud Adoption
Track 2: APM, Cloud and Hot Topics
Track 3: Cloud APIs & Business
Track 4: Cloud Security - Mobility

Big Data Expo
Track 5: Big Data/Analytics

@ThingsExpo
Track 6: Consumer IoT
Track 7: Enterprise IoT
Track 8: IoT Developer & WebRTC

DevOps Summit
Track 1: "Dev" Developer Focus
Track 2: "Ops" Operations Focus

More than 150 all-star faculty members will discuss the hottest technology topics in November. In addition to the expanded APM and API coverage, Cloud Expo Silicon Valley will offer a variety of Linux containers and Docker sessions.

DevOps Summit at Cloud Expo also doubled its content from June, in two full simultaneous tracks for three days.

Tracks and topics for DevOps Summit at Cloud Expo will include:

  • Application delivery
  • ROI and business value
  • Site reliability
  • Continuous delivery
  • Kanban, Scrum, and Agile
  • Continuous integration
  • Release scalability
  • Continuous release
  • Service virtualization
  • Operational monitoring
  • Capacity management
  • Load testing
  • Quality assurance
  • Manager and exec support
  • Release automation
  • Cultural change
  • Breaking down IT silos
  • Cloud development
  • Cloud platforms
  • Test automation
  • Teaming
  • Application security
  • API management
  • Identity and access
  • Audit and control
  • DevOps and ITIL, ISO, Six Sigma, COBIT
  • Mobile DevOps
  • DevOps for legacy systems
  • Software-defined servers
  • Network automation
  • Server automation
  • Configuration automation
  • Continuous support
  • DevOps anti-patterns
  • Enterprise DevOps
  • DevOps system architecture
  • IT orchestration
  • Containerization
  • DevOps skills and training
  • WebOps, CloudOps, ChatOps, NoOps
  • Change management

Tracks and topics for Internet of @ThingsExpo will include:

Consumer IoT & Wearables

  • Wearables
  • Smart Appliances
  • Smart Cars
  • Smartphones 2.0
  • Smart Travel
  • Personal Fitness
  • Health Care
  • Personalized Marketing
  • Customized Shopping
  • Personal Finance
  • The Digital Divide
  • Mobile Cash & Markets
  • Games & the IoT
  • The Future of Education
  • Virtual Reality

Enterprise IoT

  • The Business Case for IoT
  • Smart Grids
  • Smart Cities
  • Smart Transportation
  • The Smart Home
  • M2M
  • Authentication/Security
  • Wiring the IoT
  • The Internet of Everything
  • Digital Transformation of Enterprise IT
  • Agriculture
  • Transportation
  • Manufacturing
  • Local & State Government
  • Federal Government

IoT Developers

  • Eclipse Foundation
  • Cloud Foundry
  • Linux Containers
  • Node-Red
  • Open Source Hardware
  • AJAX and the IoT
  • Leveraging SOA
  • Multi-Cloud IoT
  • Evolving Standards
  • WebSockets
  • Security & Privacy Protocols
  • GPS & Proximity Services
  • Bluetooth/RFID/etc.
  • XMPP
  • Nest Labs

Sponsorship Opportunities
for Cloud Expo
® 2014 Silicon Valley
Cloud Expo® 2014 Silicon Valley "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.

Early Bird Registration Options
for Cloud Expo
® 2014 Silicon Valley
Cloud Expo® delegates can pre-register for Cloud Expo® Silicon Valley with Early Bird savings here.

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream at www.sys-con.com - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (www.CloudComputingExpo.com), Big Data Expo (http://BigDataExpo.net), Virtualization Conference & Expo (www.VirtualizationConference.com), DevOps Summit (http://DevOpsSummit.sys-con.com), Internet of @ThingsExpo (http://www.ThingsExpo.com), SDDC Expo (http://SDDCExpo.sys-con.com), WebRTC Summit (http://WebRTCSummit.net), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp (www.CloudComputingBootcamp.com), and UlitzerLive! New Media Conference & Expo (http://events.sys-con.com).

Cloud Expo® is a registered trademark of Cloud Expo, Inc.

 

 

 

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