BARCELONA, Spain, Feb. 9 /PRNewswire/ -- Building on its strategy to allow mobile operators to provide new services and improved user experience, Texas Instruments Incorporated (TI) is demonstrating TI's M-Shield(TM) security framework on the OMAP(TM) platform at 3GSM World Congress. TI has collaborated with Vodafone to showcase how operators can securely deploy and upgrade key applications, such as DRM agents to phones over-the-air (OTA), making it possible for an installed-base of users to upgrade the capabilities of their handsets and purchase protected multimedia content transparently. This capability will reduce operators' operational costs, improve time-to- market of new services deployment, while at the same time preventing the risk of installing unwanted applications and malicious software.

"A robust trusted execution platform is critical to ensure secure software downloads and execution," said Chris Haynes of Vodafone. "TI's M-Shield security technology on the OMAP platform offers the means to achieve the level of security we want to provide to customers. We now have demonstrated the possibility to securely upgrade terminals in the field, and to speedily provide customers with new services and content access."

In collaboration with Trusted Logic, the demonstration of TI's M-Shield Trusted Execution Environment (TEE) shows the real-time, secure download of Calton Hill's DRM agent over Vodafone's existing wireless infrastructure to a terminal that has no DRM; a real-time upgrade to the software over the network; and a demonstration of protected content and rights sharing between two terminals. The demonstration illustrates how users can easily upgrade their installed software, or transfer rights to use protected content to other users.

"In order for content-based and personalized applications to proliferate, security solutions on handsets need to be cost-efficient, standards-compliant, and easily deployable and upgradeable. TI's M-Shield Trusted Execution Environment on the OMAP platform greatly expands the possibilities offered in the deployment of secure services to both operators and end-users," said Loic Hamon, Strategic Marketing Director of TI's Wireless Terminals Business Unit. "Now devices in the field can securely receive instant software installations or upgrades to handle new services and fix bugs, and ensure enhanced reliability and resilience to attack over the lifetime of the terminal."

About TI M-Shield Technology

Texas Instruments M-Shield mobile security technology solution implements a hardware-strengthened secure environment for the safe execution of sensitive applications and the secure storage of critical data, enabling standards- compliant terminals, secure applications and services. M-Shield technology provides the highest level of terminal and content security in the industry today and is the key security element of TI's OMAP platform and OMAP-Vox(TM) processors.

See the M-Shield Technology Demo at 3GSM

TI's M-Shield technology on the OMAP 2 platform will be demonstrated at the TI booth (8A84) at 3GSM World Congress in Barcelona on February 12 and 13. For more information on TI's activities at 3GSM, please visit http://www.ti.com/3gsm_2007 .

Texas Instruments - Making Wireless

TI is the leading manufacturer of wireless semiconductors, delivering the heart of today's wireless technology and building solutions for tomorrow. TI provides a breadth of silicon and software and 16 years of wireless systems expertise that spans handsets and base stations for all communications standards, wireless LAN, GPS, Digital TV, Bluetooth(R) and Ultra Wideband. TI offers custom to turn-key solutions, including complete chipsets and reference designs, OMAP(TM) application processors, as well as core digital signal processor and analog technologies built on advanced semiconductor processes. Please visit http://www.ti.com/wirelesspressroom for additional information.

About Texas Instruments:

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company includes the Education Technology business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com/ .

Trademarks

M-Shield, OMAP and OMAP-Vox are trademarks of Texas Instruments. All other trademarks and registered trademarks are property of their respective owners.

CONTACT: U.S., Amy Drozd, +1-214-567-7513, or a-drozd@ti.com , or EMEA,
Daniela Koeppe, +011-33-493-22-2947, or koe@ti.com , both of Texas Instruments
Incorporated. Please do not publish these e-mail addresses or phone numbers.

Web site: http://www.ti.com/
http://www.ti.com/wirelesspressroom
http://www.ti.com/3gsm_2007
http://3gsmworldcongress.com/

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