PHOENIX, May 29 /PRNewswire-FirstCall/ -- Phoenix Technology Holdings Inc. is pleased to announce selektpoints(TM) has won the award for Best Innovation in a Loyalty Programme at the Cards International Global Conference in Berlin. selektpoints(TM), launched globally in 2007 by TII (The International Investor), specializes in providing regional and international banks and retailers with chip-based loyalty programs utilizing the SCTN End to End Loyalty Solution through Phoenix Technology Holdings Inc.

Robert Buchan, CEO of selektpoints(TM) praised its partnership with Phoenix, "selektpoints(TM) innovation is possible with the partnership we have with Phoenix and SCTN. Working together we are able to leverage their technology as a corner stone of our overall offering, making us a revolutionary player in the loyalty market. Innovation is all about breaking down old barriers and building new opportunities and that is what selektpoints(TM) does for all of its stakeholders."

The award recognized selektpoints(TM) for creating a global coalition program available through a wide range of merchants offering personalized redemption offers to cardholders.

Joanne Robinson, Managing Director -- Cards International readers stated: "selektpoints(TM) has truly turned the loyalty model upside down by making it a source of revenue for the banks -- something new and unique in a very competitive industry."

The award was granted by an independent panel of internationally recognised industry consultants and credit card experts, together with VRL KnowledgeBank's research team and journalists. Organizations were nominated by Cards International readers.

About selektpoints(TM)

selektpoints(TM) is the worlds first multi-national fully interoperable loyalty program that partners with landlord banks and selektmerchants(TM) to offer the participants a unique loyalty experience. selektpoints(TM) is an EMV Smart Chip Based loyalty program that brings a very unique and powerful value proposition to banks around the world who look to offer significant value added programs to their EMV initiatives (http://www.selektpoints.com/).

About Phoenix Technology Holdings Incorporated

Phoenix Technology Holdings provide sales, client implementation, hosting, development, and system support for customer retention products allowing clients to deploy sophisticated solutions easily and quickly. (http://www.phoenix-tec.com/).

About Smart Chip Technologies

Smart Chip Technologies' turn-key customer retention solution, including Loyalty, Pre-Paid Stored Value, Punch Cards, and Gift Cards enables issuers, acquirers, and merchants to take advantage of real-time programs using their cardholder's existing cards using bar codes, magnetic stripes, smart chips, RFID, Internet accounts, and other consumer electronic technology, such as SMS and MMS cellular phones. The SCTN system is a scalable, high performance,

end-to-end solution that uses an ASP model to customize the system's look and feel to reinforce customer branding. (http://www.sctn.com)

Bernard McHale +1-702-341-2076 Smart Chip Technologies

CONTACT: Bernard McHale of Smart Chip Technologies, +1-702-341-2076

Web site: http://www.selektpoints.com/
http://www.phoenix-tec.com/
http://www.sctn.com/

• Evolution and Innovation in Middleware