Welcome!

Open Source Cloud Authors: Elizabeth White, XebiaLabs Blog, Yeshim Deniz, Carmen Gonzalez, Liz McMillan

Related Topics: Industrial IoT, Linux Containers, Containers Expo Blog, @DevOpsSummit

Industrial IoT: Blog Feed Post

Performance and 3rd-Party Tags | @CloudExpo @Catchpoint #DevOps #WebPerf

How do you track its impact on your business?

Performance Is Directly Tied to Third-Party Tags
By Dawn Parzych, Catchpoint and Samrah Khan, Instart Logic

Today’s digital world has placed a premium on the user experience. Users have become incredibly demanding, willing and able to head to a competitor’s site if just three seconds of latency occur during their time on your site. Such high demand puts web performance at the forefront of your business strategy.

Web performance consists of three main pillars: speed, reliability, and availability. Each is as important as the other; these factors are all vulnerable to the growing complexity of modern websites. Third parties are more prevalent on websites than ever, and each third party represents its own layer of complexity. In order for your website to be running at optimal performance, each third party you’re including must be operating at its maximum efficiency to avoid risking a user experience degradation.

Sounds simple, right? Well, consider this: a look at a third-party requests breakdown by industry in 2016 reveals that banking sites, which are reported to have the lowest third-party presence, average over 62 requests on their homepage. Media sites average over 281 third-party requests — that’s 281 layers of your website that are completely vulnerable to performance hazards.

Third-party components range vary widely in type and purpose; from marketing tags to ad servers to DNS and CDN providers, all of these third parties play a critical role in the functioning and differentiation of your website. So if you can’t afford to let any of these components go, it’s crucial to follow a regimented process to assessing and optimizing your third-party components.

Here are six tips that can help you manage your site’s performance and ensure your brand and profits are protected:

1. Website construction
The way your website is built plays a significant role in its performance, particularly when it’s involving third parties. There are a number of construction techniques that will help minimize the effect of these components on your overall performance, one of which is asynchronous loading. When tags load asynchronously, it means the amount of time it takes for each tag to load doesn’t have impact on first-party content loading, and forces them to load after document complete. So, for example, if an ad is no loading properly on a page, your users can still interact with the page as if it were complete, regardless of how long it takes for that ad to load.

2. SLA management
The bad news: you can’t avoid 100% of the performance issues associated with third-party tags. The good news: this is where SLAs come into play. An SLA, or service-level agreement, is essentially a performance contract in which both parties have agreed to acceptable levels of performance based on particular metrics, and if those levels are not met, the third party will be held accountable. In order to ensure your SLAs are being met, you have to monitor your performance using an analytics tool that will allow you to dissect the data and pinpoint the culprit of an issue.

3. Tag assessment
It’s important to remember that not all tags are absolute requirements for your website to function. While some tags bring marketing value, or add to user experience, if they negatively affect performance in any way, you should consider removing them. Make tag assessments a regular part of your routine and ask yourself if the tags on your site are

  1. meeting performance standards and
  2. contributing to your user experience and business objectives in a positive manner.

These assessments will allow you to identify the tags that can be removed, ultimately decreasing your site’s size and complexity and improving performance.

4. Tag management systems
Oddly enough, one of the best ways to deal with the complexity of third-party components is by deploying a third-party tag management system. Tags can block your page from loading and increase the potential for site instability. Tag management systems take a lot of the burden of third parties off your shoulders by allowing you ensure all of your tags are loading asynchronously, after document complete, and giving you the power to quickly disable those that are not. This is a great way to control the third-party tags and minimize impact on the site. Figure out if a client- or server-side tag manager is right for your site.

5. Contingency plans
As tough as it may be to admit, failures will always be part of performance. It’s impossible to ensure that all of your tags are running properly at all times. For this reason, you should always have a contingency plan in place for when the inevitable strikes. This could include redundancies to cover any gaps should an infrastructure provider go down, or even something as simple as a clear communication strategy to make sure your users are aware of the issue and that you’re working to resolve it.

6. Right solution for application delivery
Modern applications are hybrid in nature, so even if you follow all the measures above, the applications are still rich and heavy compared to five years ago. Third-party tags like A/B testing, RUM, or others are critical components of enterprise applications. Optimizing these tags via a good tag manager is a step in right direction, but still not enough. Select an application delivery service that not only has a CDN component, but also offers content optimizations and visibility into the end point. The ability to intercept the third-party code on the page and optimize it for delivery allows for faster page speed. This can help create a better user experience, something some CDNs cannot provide. If needed, negotiate specific page speed SLAs to ensure optimal performance.

Conclusion
In a nutshell, the benefits of using third-party tags outweigh the risks as long as you are aware of their presence and take the right measures to monitor their performance. Construct your website for ease of managing changes, choose the tag manager most suitable for your needs, and pick the application delivery service that will have maximum effect on web and mobile performance. Last, but not least, use a monitoring tool that will continuously monitor your application page speed, and alert you when your site is not meeting the standards set forth.

The post Performance is Directly Tied to Third-party Tags appeared first on Catchpoint's Blog.

More Stories By Mehdi Daoudi

Catchpoint radically transforms the way businesses manage, monitor, and test the performance of online applications. Truly understand and improve user experience with clear visibility into complex, distributed online systems.

Founded in 2008 by four DoubleClick / Google executives with a passion for speed, reliability and overall better online experiences, Catchpoint has now become the most innovative provider of web performance testing and monitoring solutions. We are a team with expertise in designing, building, operating, scaling and monitoring highly transactional Internet services used by thousands of companies and impacting the experience of millions of users. Catchpoint is funded by top-tier venture capital firm, Battery Ventures, which has invested in category leaders such as Akamai, Omniture (Adobe Systems), Optimizely, Tealium, BazaarVoice, Marketo and many more.

@ThingsExpo Stories
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.