TORONTO, Sept. 13 /PRNewswire/ -- Avetti.com Corporation, today announced new enterprise ecommerce software for Sun's Java platform -- Avetti Commerce 7. It brings new infrastructure savings to online retailers with high load ecommerce sites by automatically scaling on a cluster of Amazon EC2 servers. Avetti Commerce 7 also runs on VMware ECX or any other virtualized Linux or Solaris 10 server technology.

Designed for EC2

Avetti Commerce 7 has been optimized for Amazon's new EC2 service. Combined with open source infrastructure retailers can create ecommerce websites that scale up or down automatically eliminating the need to pre- purchase costly infrastructure to match peak demand. Instead retailers can rent EC2 servers for 10 cents an hour to cover their base demand and scale up only when customers are there -- providing significant savings.

Dynamic Licensing

Avetti has also introduced an innovative dynamic license for virtualized servers. Licenses are purchased based on average cpu usage not peak usage. This eliminates the need to pre-purchase software licenses based on estimated peak load that may not be reached and permits software licensing costs to match actual usage. It also means that if a retailer needs to scale to 20 servers for just a few days then 20 licenses do not need to be purchased if this load volume is not maintained.

Product Feeds Innovation

Avetti Commerce 7 also supports product feeds from any supplier and Amazon as a built-in supplier. Retailers can give suppliers control over a "store shelf" on their catalog that the supplier can manage.

Related Books from Amazon can add complementary products to improve search engine optimization and revenue. The retailers own products can be combined with products from Amazon or other suppliers.

Multiple Stores Per Server

Multiple stores for target different markets or product lines are supported. Retailers can copy stores, publish from staging to production and schedule content with no HTML knowledge.

Open Source Components

Avetti Commerce 7 leverages modern powerful open source components such as Spring, Hibernate, Lucene, Xfire, and BIRT reporting. Databases from Oracle to Mysql and app servers from Tomcat to Weblogic or Websphere are supported.

Seach Engine Optimization

SEO supports automatic generation of keywords in urls and meta tags. Product review s let customers provide a rich source of keywords. Also the included Amazon supplier can be used to import complementary items from Amazon with reviews and descriptions to significantly increase SEO.

ABOUT AVETTI.COM

Avetti.com Corporation's ecommerce framework includes Java source code and creates multiple high performance ecommerce websites that can support millions of customers. It includes built-in search engine optimization (SEO), promotions and class leading TCO.

Avetti.com Corporation is headquartered in Toronto, Ontario, Canada. For more information call 1-905-660-6455, Skype avetti.commerce or visit http://www.avetti.com/.

CONTACT: David Sopuch of Avetti.com, +1-905-660-6455, Skype
avetti.commerce

Web site: http://www.avetti.com/