|By Jeremy Geelan||
|April 15, 2004 12:00 AM EDT||
This past February David Skok's new VC firm - Matrix Partners - orchestrated, with Accel, a $10 million investment in JBoss, Inc. This first round of funding in an open source company was a bold play, but then David Skok, famous in the Java arena as the founder of SilverStream Software - acquired by Novell in 2002 - is no stranger to bold moves.
The first question then, naturally enough, is to ask Skok whether this investment is somehow a contradiction, or whether there is indeed money to be made from open source?
"We think that there's definitely money to be made," Skok says without hesitation. "Red Hat's a clear example," he adds. "They're now profitable on around a $100m annual revenue run-rate. And we're still in the early days of the open source movement."
Curious about the business model he sees underlying OSS, I ask him how he usually explains it to fellow members of the investment community.
There are two business models, Skok explains, "dual license" and "support."
"In the dual license model," he continues, "followed by companies such as MySQL, software is available free with a restrictive GPL license, and available for a small fee with a less restrictive commercial license.
"You also see companies like SourceFire," Skok adds - they are the ones who developed Snort, the network intrusion detection system - "offering an upgrade product to Snort for a fee."
Then there is the second model, the support model. "JBoss follows the support model," Skok says. "What they call 'Professional Open Source'."
Customers Want a 'Throat to Choke'
There's one compelling reason why this model is so successful, Skok notes. "It's driven by a very important customer demand: the customer wants a 'throat to choke' when they move from development into production, and know that they can only get accountability and guaranteed response times if they pay for support."
Is "Professional Open Source" the wave of the future? I ask.
"Open source should be thought of as a different way of developing software," Skok replies. "With Professional Open Source, we should stop seeing open source developers as unemployed student types wearing Birkenstocks. Specifically, open source for middleware software makes a lot of sense because it's the most open/naked state of code and the peer review process leads to very robust, fast, and open stacks."
Given that open source is fast becoming a multimillion-dollar - most likely a multibillion-dollar - business, I ask Skok who the stakeholders are who can expect to benefit.
"I think that the greatest beneficiaries are customers and independent software vendors (ISVs) who will benefit from high-quality, royalty-free platforms," he replies.
Skok then adds a thought about profitability, for open source and profit are not mutually exclusive it seems. "One of the things that impressed us most about JBoss," he says, "is that it has been profitable since the beginning, and expects to continue operating that way into the future."
The $10 million capital was primarily raised to strengthen their balance sheet, Skok explains, reassuring customers that they are dealing with a company that is here for the long term. "They will also use the capital to expand operations into more regions and scale up support capabilities," he adds.
On a technical note, while JBoss has always been applauded for being robust and scalable, it's never had a GUI-based IDE, thus leaving the mass marketplace solely in the hands of closed source competitors. So I ask Skok what he thinks about the recent idea of plugging JBoss into the Eclipse development framework, making the product a legitimate option for the thousands of developers who prefer a GUI. Will that transform JBoss's fortunes from niche player to mass-market player, does he think? Does that partly explain the timing of this investment?
"In today's market," Skok answers, "it's no longer necessary to get GUI tools and an app server from one company. In addition to the Eclipse project, JBoss is already integrated in all leading IDEs: JBuilder X, Compuware OptimalJ 3.0, Eclipse, IntelliJ, and so on.
"I keep speaking to new startups that are coming out with hot new GUI-based development tools for things like UI development, and building XML services-oriented applications," he continues, "and they all tell me that they are planning to ship with JBoss as the default application server. They tell me that they initially picked JBoss because it's royalty free, but they then grew to love it because it's highly stable and has a very compact, modular architecture.
"The surveys that we discovered during our due diligence," Skok adds, "showed that JBoss was number one in terms of both developer and OEM/ISV usage, and had grown its enterprise market share to 27%. In the last year, they had grown their market share more than twice as fast as either BEA or IBM. They have managed to attract an incredible base of ISVs including companies like Apple Computer, Sterling Commerce, and Mercury Interactive to name just a few. Those were some of the key factors behind our decision to invest."
'Disruptive' Open Source Is the Future
Is the JBoss, Inc., business model, though - i.e., charging for support - the perfect business model, or does Skok expect to need to tweak it moving forward to ensure that the Matrix/Accel $10 million is leveraged to the max?
"We believe that their business model is the right one for today and the future," he maintains. "It's totally in tune with what customers want, which is low ownership costs for software, and a fully accountable vendor for support."
It's also a very nice business model financially, he adds, as support contracts are generally renewed, "so you end up with a very predictable revenue stream that only grows over time."
However, as with any business, Skok points out, "It's important to keep listening to the customers to see if there are tweaks that are needed going forward."
What about the wider picture, beyond JBoss - does Skok expect a wave of VC money to now pile into open source in the next five years in the same way as it did, say, to the wireless space in the past five years? Or does he think it will be an altogether more cautious process, more on a case-by-case basis?
"Open source is very hot right now," he says, "driven by the clear success of Linux in the enterprise. We have IBM to thank for that; I've heard that they've committed $2 billion to Linux marketing."
Wishing to further explore the whole Linux phenomenon, I ask him why he thinks it has taken off so astonishingly. He explains that the key to it, according to the customers he speaks to, is the financial attraction of escaping lock-in. "Customers tell me that they're attracted to Linux because of 'Intel Economics' - the ability to ride the price curve of Intel-based computing, as opposed to being locked into proprietary Unix platforms like Sun," Skok says.
"The initial open source successes are Linux and Apache," he continues. "However, customers are looking at the rest of the infrastructure stack and realizing that there are the same cost and lock-in avoidance benefits to be had."
Skok ranks JBoss as one of the four greatest open source opportunities right now: "The two leading companies, behind Red Hat and SUSE, that will benefit next are JBoss and MySQL. There will be others, but it's my belief that only a few will be big enough for venture capital style returns."
What about the whole open source versus proprietary debate: Does Skok think it's operationally - and legally - feasible to commingle the two types of software? Or does he fear like many that we're just ushering in an era of energy-sapping litigation, as IP issues are contested by teams of lawyers in the courtrooms of America and indeed the world?
There are a couple of main bumps in the road, Skok reckons: one is the GPL and the other is the whole question of intellectual property. "Users of open source need to watch out for the GPL license, which can require that they open source their own software under certain circumstances," he notes. JBoss, Skok adds, uses LGPL (Lesser GPL), which eliminates this problem.
The SCO lawsuit, says Skok, highlights the second issue - whether you're protected from IP problems. "JBoss solves this problem by indemnifying its customers against those liabilities. Novell and HP have chosen to do the same thing for their customers buying Linux."
What does JBoss, Inc.'s, newfound "Professional Open Source" status do to the whole landscape - do proprietary app server giants, like IBM's WebSphere, BEA's WebLogic, and Oracle's IAS 10g need to worry that JBoss will make them redundant, I wonder.
"JBoss (and open source in general) is highly disruptive to the business models of those vendors," Skok replies. "The recent recession put an extreme focus on costs, and forced IT to look for ways to do more with less. In the late '90s it was cool to tell your friends about the latest Sun E10k box that you had purchased for over a million dollars. Now it's cool to tell them how much money you've saved your company by deploying Linux on commodity Intel boxes."
Skok tells me how he's spoken to several customers who had initially chosen WebLogic or WebSphere as their app server of choice, and then switched to JBoss "because of the extraordinary cost savings," as he puts it.
"Their developers had all recommended JBoss as their preferred product," he adds. "It took a budget squeeze for them to take a chance and try it, but once they saw how good the product was, they weren't going back."
Technology Startups: Then and Now
Much has changed in the world of technology and business since Skok founded SilverStream as "The eBusiness Platform Company," so I was interested to hear what he felt was different in the landscape for startups today compared to how it was then.
"When we founded SilverStream, it was right when enterprises were starting to use the Web for business purposes," he recalls. "There was untold excitement and promise, and the future was wide open.
"Enterprises felt a lot of pressure to move quickly or be 'Amazoned.' That led them to ignore their traditional purchasing habits and buy from startups to gain a time-to-market advantage.
"After the bubble," he continues, "the pendulum swung too far the other way. No one wanted to buy from startups, and all the shelfware had eroded trust in sales promises of magical business gains. The pendulum is starting to swing back to normal, but it's still an extraordinarily tough environment. Products have to provide really clear demonstrable value and significant ROI in a short period of time. Lots of reference-able customers are crucial, and frequently startups need a channel partner to help solve the 'safe choice' problem."
In those days, Skok recounts, it was essential to build market share quickly, at any cost: all focus was on revenue growth, and profitability was considered very unfashionable. "These days," he says, "the focus is on capital efficiency, building businesses with the minimum amount of capital." That means a strong focus on expense control. Rushing to get to market is less important than really getting the product right and making the customer totally satisfied.
"We're back to the days where it will take four to five years to build a real company, and the only people starting them are those with a true passion for the technology and their customers," adds Skok. "I've always believed that the only way to make money is not to focus on making money, but to focus on building real value and making your customers happy. In the bubble, we had lots of the wrong kinds of people starting companies, trying to make a quick buck."
So much for what's different. But there must be similarities too, "eternal truths" of the startup game, if you will.
Skok agrees. "What hasn't changed is that you still need to focus on building an exceptional management team consisting of only A players," he says.
"A players attract other A players; B players attract C players. The difference in performance between an A player and a B player is enormous, whether it be development, sales, or any other function.
"Over many years," Skok says, "VC firms have collected a lot of wisdom about what it takes to succeed. The key ingredients that we look for are:
- An outstanding management team
- A market that is feeling real pain, that is large and growing
- Long-term sustainable differentiation/ barriers to entry
"As a parent you have constant day-to-day involvement with the child including all the highs and lows (changing nappies, etc.). As a grandparent, you're less involved, get to share in some of the fun, but also have less of the day-to day-stress. The biggest change is switching from making all the decisions to becoming an advisor and mentor to the CEO."
He doesn't own businesses outside of technology. "I think my expertise is limited to the technology field, so other than professionally managed stock market holdings, I have stayed away from other investments. My job also requires total focus and doesn't leave much time for anything else."
So he doesn't object when I ask him to name one thing that Java has gotten completely right - and, conversely, one thing in Java's history he wished had turned out differently.
"Java got two things right," Skok says. "First, platform independence - which means the same app will run on any platform unchanged. And second, standardization - which means vendor choice and competition."
What Java has gotten wrong, in his opinion, is that "it has become too complex."
"That complexity is necessary in certain respects (as distributed applications are complex in nature). Expert developers appreciate the need for this. However, not enough attention has been paid to simplifying development, and making Java more accessible to a less expert audience who I believe make up at least 60% of the corporate developer audience."
The most promising answer to the over-complication of J2EE, Skok adds, is something JBoss introduced in their 4.0 release: aspect oriented programming.
"AOP has the potential to greatly reduce the complexity, allowing developers to add capabilities like persistence, remoting, security, transactional integrity, and so on, to plain old Java objects (POJOs) without the complexity of today's EJBs. This is close to the .NET approach. JBoss is working hard on the EJB 3.0 specification to help bring in these kinds of advances. They're hopeful that that group will find a way to make enterprise Java easier to use. This is important to keep the overall market share of Java versus .NET."
In addition, Skok believes that the J2EE world needs high productivity GUI tools for less expert developers in the area of UI development. Things to help them graphically design page flows, and build data-bound forms and reports.
"Today .NET is the only serious challenger to Java in the enterprise," he says. "I'm less hopeful for Java on the client so long as Microsoft continues to fight it. But I haven't written it off. I think that we'll continue to see both .NET and Java as competing platforms in the foreseeable future. Web services will greatly increase interoperability."
What's his response to those who argue that Sun has somehow lost its moral right to exercise exclusive control over Java and that Java ought now to be open sourced? "I'm in favor of open sourcing the source code for the Java reference implementations, but allowing Sun to retain the rights to the Java brand. Sun could still maintain control over the verification and certification of products based on them passing Sun's compliance tests. That model will dramatically improve the quality of Java, give developers the comfort that they are not playing in a totally Sun-controlled world, and have the ability to contribute to the reference implementation, while still leaving Sun a way to make money out of Java.
"In my opinion that would increase the acceptance of Java in the market, and reduce the chances of success for competitive languages like C#."
Beyond Java: Technologies to Watch
Wearing his new generalist hat as a general partner at Matrix Partners, Skok has a bird's eye view of hot investment areas beyond the Java world. Several areas are really interesting right now, he says: utility computing and datacenter virtualization, wireless and mobility, offshoring, RFID, and security, to name just a few.
"I'm personally very excited about the opportunities around the datacenter," Skok explains. "It's clear that today's datacenters are way too complex to manage, and can't respond fast enough to changing business needs."
The datacenter of the future, he believes, will be very different: there will be a big pool of storage, a large pool of processors, and a big network pipe coming into a lights-out facility.
"You'll only need to go in there to add new processors/disks or to remove broken units. New virtual computers will be created out of these pools via a simple GUI. These virtual computers will share resources from the pools, but will be isolated from one another. They will be dynamically allocated more or fewer resources as demand grows and shrinks. My investment play in this area is a company called Katana."
"RFID is also very hot right now," Skok says, "driven by a mandate from Wal-Mart that its top 100 suppliers have to start shipping them pallets that are identified by RFID tags.
"This was followed by a similar mandate from the Department of Defense. That has kicked off a mad scramble by their vendors to become RFID enabled. We've invested in a company called OAT Systems, and they are overwhelmed with customer demand."
Infosecurity is another interesting area, he says. "One of the driving forces is regulations such as HIPAA, GLBA, etc. We're seeing a fair number of business plans focused on auditing and protecting access to information assets in databases, files, and so on."
Skok has also spent a lot of time investigating grid computing. "I'm less enthusiastic in the short term, though," he says. "Grid computing today works best for technical computing applications where the workload can be easily split into modules that can be run remotely in parallel. It also requires that applications be rewritten to support a Grid API (OGSA being the key standard).
"When I look at enterprises, I see mostly applications that cannot be run remotely as they all require access to a single database, and I see a huge reluctance to rewrite applications. What's more interesting to enterprises is the utility computing model where they can run these applications unchanged on a shared infrastructure that responds dynamically to changing workloads. That will be a much bigger market in the short to medium term."
Over time, grid computing could become more interesting, he conceded - "as we move to highly modularized applications built out of Web service components."
Skok ends by stating how VCs feel about the current environment, after going through the tech recession of the last few years.
"There's a definitely increased optimism right now. We're starting to see companies meeting or beating their plans once again. As an example, one of my portfolio companies, Netezza, had a very aggressive forecast for its fourth quarter, and was able to bring in bookings that were double that target. We haven't seen that in a long time.
"The public markets are getting better, and will be helped by the IPOs of Google and Salesforce.com. And there is a lot of M&A activity.
"Off-setting that positive news," Skok adds, "we still have an environment where there is too much venture capital chasing too few deals; an overhang from the bubble. This means that there is overfunding in hot areas. As an example, there were no less than 64 companies building WiFi chips when we last counted. I predict that in the long run only the top-tier venture firms will make money and survive. They have access to the best deals, and have the most experience in helping those companies build for success and avoid pitfalls."
Finally, is there such a thing as an "ultimate software solution" - or does Skok view that as a mere mirage? "I guess it would have to be a system where you could think at it, and have it interpret your thoughts to build fully functional, scalable, reliable, secure applications automatically," he says. "It would also want to behave more like biological systems: i.e., be autonomic (self-healing), able to detect changing needs in the environment, and suggest ways to evolve itself.
"Is that a mirage? For the time being, I guess so..."
|Rickard 05/18/04 01:17:09 AM EDT|
More about "Professional OpenSource":
|john 04/27/04 12:47:03 PM EDT|
Very useful article. To learn more about JBoss in the open source space, but also, for insights on VC's changing perspective in a tougher IT environment.
|Viiky 04/09/04 12:06:12 PM EDT|
Excellent article, Came to know about "Skok", first time, very interesting, will look for such article on this site.
|efp 04/08/04 08:59:26 AM EDT|
"the over-complication of J2EE"
Has everything not been said then?
By the way, the general public's appetite for RFID is comparable to its taste and acceptance of genetically modified food or hormones in milk.
The only way to force it down the throat of the public, is to make it illegal to discuss it (like hormones in milk) and to mandate everybody to use it. Even Walmart can't do that. You need the government to use brute force and to "create the market".
|Daniel Howard 04/07/04 01:23:04 PM EDT|
To seize upon a minor point, Skok states:
"''That complexity is necessary in certain respects (as distributed applications are complex in nature). Expert developers appreciate the need for this. However, not enough attention has been paid to simplifying development, and making Java more accessible to a less expert audience who I believe make up at least 60% of the corporate developer audience.''"
"The most promising answer to the over-complication of J2EE, Skok adds, is something JBoss introduced in their 4.0 release: aspect oriented programming."
AOP is definitely a revolution along the same lines that OOP was a revolution. Like OOP, it will only simplify development for expert programmers who learn it well, not for the less expert audience. Like OOP, poorly written AOP will be even more difficult and error-prone than poorly written J2EE.
Even today, I know many people who misunderstand OOP and, heck, OOP has been mainstream for 10 years. AOP involves a similar leap of understanding and it will take years for the majority of programmers to accept it. Even then, like OOP, most programmers will not dedicate themselves to become expert in it and, thus, only gain limited benefits.
It is highly doubtful that AOP will do anything to help that 60%, ever.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Aug. 30, 2016 03:45 AM EDT Reads: 456
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 30, 2016 02:30 AM EDT Reads: 1,854
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 30, 2016 02:00 AM EDT Reads: 2,236
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 30, 2016 01:30 AM EDT Reads: 3,048
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 30, 2016 01:00 AM EDT Reads: 1,935
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 30, 2016 12:00 AM EDT Reads: 1,666
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 29, 2016 10:00 PM EDT Reads: 2,489
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Aug. 29, 2016 08:30 PM EDT Reads: 2,445
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 29, 2016 07:00 PM EDT Reads: 1,984
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Aug. 29, 2016 06:15 PM EDT Reads: 351
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 29, 2016 02:15 PM EDT Reads: 3,747
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 29, 2016 12:45 PM EDT Reads: 2,033
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Aug. 29, 2016 12:15 PM EDT Reads: 868
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 29, 2016 12:00 PM EDT Reads: 3,205
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 29, 2016 08:00 AM EDT Reads: 975
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 29, 2016 07:30 AM EDT Reads: 837
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 28, 2016 10:30 PM EDT Reads: 4,083
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Aug. 27, 2016 12:45 PM EDT Reads: 2,412
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Aug. 27, 2016 02:30 AM EDT Reads: 2,104
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Aug. 25, 2016 05:15 PM EDT Reads: 939