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Going Going Green: Green Initiatives Lowering Costs and Increasing Efficiency in the Data Center

Going Going Green: Green Initiatives Lowering Costs and Increasing Efficiency in the Data Center

BOSTON, MA -- (MARKET WIRE) -- 02/08/08 -- In the new benchmark report, "Green Initiatives: Lowering Costs and Increasing Efficiency in the Data Center," Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found that the top two pressures that drive companies to adopt green infrastructure solutions are the rising cost of energy and of maintaining the storage infrastructure. The report is a compilation of surveys and interviews from more than 175 organizations globally and highlights how Best-in-Class performers are using green initiatives as way to increase the efficiency of their data center.

"As always, IT organizations look for ways to reduce their data center power consumption and their need for cooling and these actions are consistent with a green initiative. These companies not only experience lower operating costs and improved application and data availability, but they also enhance their corporate image," said Jeffrey Hill, Senior Research Analyst, Technology Group at Aberdeen. "Of course, a 'going green' strategy is really using current industry practices to leverage a more efficient infrastructure which benefits both the company and the environment."

To achieve Best-in-Class status, organizations during the previous 12 months were required to have achieved reductions in storage power consumption, in storage cooling requirements and in overall data center utilities cost. Fifteen percent (15%) of these companies also experienced a reduction in data center floor space by implementing green solutions. The report found that implementing a tiered storage architecture and replacing or upgrading infrastructure components such as servers and storage arrays help Best-in-Class companies outperform their peers. The report also found that a key process differentiator between Best-in-Class, Industry Average, and Laggard organizations was the use metrics such as those proposed by the Green Grid to measure the infrastructure for energy efficiency (as was the case for 24% of Best-in-Class versus 14% of Industry Average and 6% of Laggards).

This report examines how global enterprises are utilizing green strategies, processes, and solutions to enhance data center and storage efficiency and return on investment. In addition to providing insight into what Best-in-Class companies are doing, this report also offers recommended actions that all companies can take to leverage green solutions in the pursuit of more a cost-effective infrastructure.

A complimentary copy of this report is made available due in part by the following underwriters: 3PAR and Nexsan. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=4570.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen(TM) for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
260 Franklin Street
Boston, Massachusetts 02110-3112
Telephone: (617) 723-7890
Fax: (617) 723-7897
www.aberdeen.com

Media Contact:
Jeffrey Hill
Aberdeen Harte-Hanks
(617) 854-5357
[email protected]

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