The success of SOA runs two ways. SOA serves as the catalyst for organizational change, yet an organization must be ready to embrace these new dimensions opened up by SOA. The latest survey data shows most organizations are just starting on their SOA journeys.

Why do enterprises set out to build a Service Oriented Architecture, but end up with a "Service Averse Architecture"?

There are many promises being made about the potential of SOA these days, followed by disillusionment as these promises don't pan out. However, SOA is more than a single IT project or even a series of implementations. Rather, SOA represents a long-term change in thinking and management of all aspects of the enterprise. SOA not only decomposes technology into loosely coupled systems, but also decomposes organizations into "loosely coupled businesses." This session will look at the latest survey data on ways organizations are embracing service oriented architecture, and how far along the road most are from full-functioning SOA.

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Speaker Bio: Joe McKendrick is a nationally published known author and consultant with deep knowledge and insights regarding trends and developments in the technology industry. He is a contributing editor to a number of national and international publications and Websites including Database Trends & Applications, Webservices.Org, ENT Online and Enterprise Systems. He also serves as analyst for Evans Data Corp., for which he coauthors Evans' Web services survey reports, and is lead analyst for Evans' enterprise development management issues and database development surveys.

SYS-CON’s SOAWorld Conference & Expo
Sponsors and Exhibitors
SYS-CON's SOAWorld Conference & Expo events are sponsored by the world's leading SOA technology providers, including:

• DataDirect (Diamond Sponsor)
• Intel (Platinum Sponsor)
• Red Hat (Platinum Sponsor)
• Green Hills Software (Platinum Sponsor)
• Fujitsu (Gold Sponsor)
• Novell / Platespin (Gold Sponsor)
• Ceedo (Gold Sponsor)
• Software AG (Gold Sponsor)
• 3PAR (Silver Sponsor)
• APC (Silver Sponsor)
• Certeon (Silver Sponsor)
• Web Age Solutions (Silver Sponsor)
• WSO2 (Silver Sponsor)
• Stoneware (Silver Sponsor)
• AppStream (Expo Sponsor)
• Astaro (Expo Sponsor)
• Composite Software (Expo Sponsor)
• Grid Dynamics (Expo Sponsor)
• InstallFree (Expo Sponsor)
• Nastel (Expo Sponsor)
• Managed Methods (Expo Sponsor)
• Farata Systems (Expo Sponsor)
• Splunk (Expo Sponsor)
• Xsigo Systems (ExpoSponsor)
• DataSynapse (Expo Sponsor)
• Mellanox Technologies (Expo Sponsor)
• Marathon Technologies (Expo Sponsor)
• MQ Software (Expo Sponsor)
• RingCube (Expo Sponsor)
• Reflex Security (Expo Sponsor)
• Skytap (Expo Sponsor)
• Layer 7 Technologies (Expo Sponsor)
  

Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis
To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available for the following international events:

13th International SOAWorld Conference & Expo 2008 - East
June 23-24, 2008, New York City (www.soaworld2008.com)

14th International SOAWorld Conference & Expo 2008 - West
November 20-21, 2008, San Jose, CA (www.soaworld2008.com)

15th International SOAWorld Conference & Expo 2009 - Europe
January 26-27, 2009, London, England

The Most Distinguished SOA Faculty at the Upcoming
June 23-24, 2008 Conference in New York City
SYS-CON’s upcoming “13^th International SOAWorld Conference & Expo” faculty includes such distinguished speakers as: Al Aghili (Managed Methods), Andi Mann (Enterprise Management Associates), Andrew Conte (APC), Ariel Cohen (Xsigo Systems), Ben Rudolph (Parallels), Bob Lozano (Appistry), Bob Quinn (3Leaf Systems), Bob Zurek (EnterpriseDB), Brian Martin (IBM), Carlo Innocenti Ph.D. (DataDirect Technologies), Chris Shayan (Ashna Samane), David Kleidermacher (Green Hills Software), Doc D'Errico (EMC Corporation), Donato Buccella (Certeon), Etay Bogner (Neocleus), George Pradel (Vizioncore), Geva Perry (GigaSpaces), Glen Daniels (WSO2), Gordon Hunt (Real-Time Innovations), Gregory Brail (Sonoa Systems), Greg Lyon (Egenera), Harry Petty (Brocade), Hezi Moore (Reflex Security), Hubert Yoshida (Hitachi Data Systems), Ian Thain (Sybase), Jacek Kruszelnicki (Numatica Corporation), Jeremy Geelan (SYS-CON Media), Jerry Melnick (Marathon Technologies), Joe McKendrick (WebServices.org), John Goodson (DataDirect), John Senor (iWay Software), JP Morgenthal (Avorcor), Julian Weinstock (Desktone), Keith Swenson (Fujitsu), Ken North (Computing, LLC), Kenon Owens (VMware), Kevin Epstein (Scalent Systems), Koen Aers (Red Hat/JBoss), Kurt Ziegler (SIMtone), Kyle Gabhart (Web Age Solutions), Mark Davydov Ph.D. (Blue Cross Blue Shield), Mark Hapner (Sun Microsystems), Mark Milligan (VirtualLogix), Matt George (Fidelity Investments), Michael Carey Ph.D. (BEA Systems), Michael Gorman (Whitemarsh Information Systems), Mike Pizzo (Microsoft), Miko Matsumura (Software AG), Nikita Ogievetsky (Morgan Stanley), Parviz Peiravi (Intel), Paul Lipton (CA), Paul Rivot (IBM), Peter Manca (Egenera), Phil Morris (Sun Microsystems), Pierre Fricke (Red Hat / JBoss), Ravi Gururaj (VMLogix), Rich Lechner (IBM), Rich Schreiber (Nastel Technologies), Richard Mark Soley (OMG), Robert Steward (DataDirect), Ron Williams (Tivoli Software), Sean Derrington (Symantec), Shai Fultheim (ScaleMP), Simon Crosby (Citrix), Stephen Herrod (VMware), Stephen Pollack (PlateSpin), Tom Bishop (BMC Software), Tom Woteki (Cisco), Ursula Sinkewicz (Fidelity Investments), Victoria Livschitz (Grid Dynamics), Yakov Fain (Farata Systems), Zoran Cakeljic (Virtual Iron).