Egenera announced it has named Christine Crandell executive vice president and Chief Marketing Officer. A technology veteran with over two decades of marketing and strategy experience, Ms. Crandell will spearhead the company's efforts to build its high standing position in the fast growing global market of data center virtualization solutions.

"Christine has the perfect blend of strategy, creativity, and experience in building brands -- making her an ideal fit for what we seek in marketing leadership at Egenera," said Mike Thompson, president and CEO, Egenera. "As we continue to develop and deliver next generation virtualization solutions for an expanding global customer audience, we'll be leaning heavily on Christine to draw from her proven track record of developing and executing clear and compelling global marketing strategies and teams."

In her role with Egenera, Ms. Crandell will craft and lead a marketing strategy that enables Egenera to build its position and expertise in virtualization 2.0 solutions globally, leveraging metrics-driven processes to enhance customer and partner relationships, expand revenue pipeline and increase profits.

"Egenera pioneered the data center virtualization market seven years ago. Their solutions have enabled over 300 companies worldwide to reduce data center complexity, cost and help IT sleep better at night," said Ms. Crandell. "I'm excited to join Egenera at this significant time in its growth and look forward to leading the market strategy and building our brand to meet Egenera's goal of being the globally recognized leader of virtualization 2.0 and beyond markets."

Prior to joining Egenera, Ms. Crandell served as vice president of Marketing for Ariba, Inc., the leader in spend management applications, where she played an instrumental role in rebuilding the brand, market credibility and traction, worldwide. Prior to Ariba, Ms. Crandell served as president of New Business Strategies, where she focused on providing market and corporate strategy to a diverse and global client base of technology companies. She has also held senior marketing management roles with SAP and Oracle, and began her career as a management consultant with Price Waterhouse, now PriceWaterhouseCoopers.

Ms. Crandell received a B.S. in Business Administration and M.B.A. from Florida Atlantic University and has completed doctoral studies at Golden Gate University. She is a frequent speaker and has been published in numerous business and technology publications on strategy, enterprise technology and marketing.