Welcome!

Open Source Cloud Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, Zakia Bouachraoui, Pat Romanski

RSS Feed Item

Announcing Adylitica

I mentioned Adylitica earlier in my blog as the new project I’m working on with my partner in crime: Marc Wandschneider. So what is it?

One thing I’ve noticed working at my last job is that Search Engine marketing is the future of advertising, but hard to do right.

Old media marketing is dying and for good reason. Not because it only offers fuzzy targeting, or that it’s expensive, or that you can’t make small buys and scale up. There’s a thousand reasons online marketing is better, but number one is volume. It’s easy to get a hundred thousand people to look at your stuff online, but for print that’s a real challenge, especially if you care about demographics or intent to buy.

Well I say it’s easy, but it’s only easy if you know what you are doing. The thing about the web is that it’s chaos, and everyone is equal. Your “viral video” will be on even ground with a million ninja cats videos. Your website is just one of billions and paying consultants to make it super spiffy probably is just going to be a waste of money.

Your best advertising dollar online is likely to be spent on Google
Adwords where you can leverage money directly against results and pay
as you go.

But even Adwords is for suckers if you don’t know what you are doing. The reason is mostly because your competitors are also buying Adwords. If they aren’t today, they will be soon. And when your competitors buy the same exact keywords, if you don’t know what you’re doing you’ll start bidding your profits away to get the same customers. That’s the first problem.

The second problem is Adwords is a guessing game. People are searching for literally a billion different search terms every day. Your task with Adwords is to figure out which subset of those terms are being performed by people who will buy your product, at a rate cost-consistent with the price of those keywords, which is variable from day to day, even hour to hour.

And that highlights the third problem, if you shotgun it and stockpile a large set of keywords, Google will levy large penalties against you for not being targeted enough. Google wants to keep the quality of Adwords high so people actually look at them, which means if you don’t also pay attention to quality and individually make sure each ad matches your keyword, you are going to lose money fast.

Of course you can always go the SEO route, and pay zero for the keywords you want. But now you are playing a game where the rules are unpublished, a hundred snake oil salesmen want to sell you a hundred different solutions, and any changes you make will not take effect for months until Google does another recalc or you get un-sandboxed or into dmoz, etc. Also take into account Google constantly changes their rankings, so what worked for your SEO yesterday might not work today.

All of this is complicated stuff. Typically we see overworked marketing guys taking on this stuff, or often companies hire people full time just to optimize Adwords and SEO.

I think there are two problems here. One is to do Search Engine marketing right you need someone working on it full time, otherwise you either waste a lot of money or miss out on sales/leads that could be acquired cheaply. The second problem is that to hire someone to do Google marketing full-time is unfeasible for a lot of companies.

My new project Adylitica is targeted at solving this. It’s a self-service tool to run Adwords and SEO automatically. Your marketing guys should return to doing real marketing - reaching out and engaging with actual people, not fiddling around with the adwords management console and meta tags in html. And if they are not fiddling around with adwords all the time, then you should be getting more leads/sales and lower dollars/conversions than you currently are because that fiddling is actually vital stuff.

The tool is aimed at people who are doing medium to large adwords buys, people who don’t have the resources to have a fulltime “manage Google marketing” department, but still use adwords as a key part of their marketing. We’re still working on the alpha of the adwords component - but the seo component should be available in limited beta at the end of the year. A beta of the Adwords tool will be ready next year.

Our take on both of these things are a complete re-think of the tools that are already out there, which we have really seen to be really lacking as a replacement for a full time optimize Google guy.

It’s still too early to lay out exactly how the AdWords stuff works in detail as we’re playing around with it heavily, but I’ll talk about the SEO part in another post. It’s based on similar themes to what I worked on previously at BEA and SourceLabs - at SourceLabs the open source community site I designed draws 1 million visitors a month from search engine traffic.

Anyways if you do Search Engine marketing we need you for our beta program or just to talk to us about how you do search engine marketing and what advice or problems you have!

If you have advice or want to be involved with the beta please send me mail at info [at] adylitica.com or at

.

The SEO beta will be ready by the end of the year or January 2009 - we will be charging for as it is already fairly mature and compelling. We can however only support 8 people at first - (1 spot is taken). The Adwords beta will be released next year for free, also in limited beta.

Read the original blog entry...

IoT & Smart Cities Stories
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...