Click here to close now.

Welcome!

Open Source Cloud Authors: Liz McMillan, Bart Copeland, AppDynamics Blog, Carmen Gonzalez, Pat Romanski

Related Topics: @CloudExpo, Containers Expo Blog

@CloudExpo: Article

Exclusive Q&A with VMware CTO Steve Herrod

We Will Make the Cloud Hype a Reality: VMware CTO

"There's a lot of hype over cloud computing, but we're confident that we will have the tools to make the hype a reality and help enterprises leverage this new computing model for all of their applications and with their management and security concerns addressed," says VMware CTO Steve Herrod in this Exclusive Q&A with Jeremy Geelan, Conference Chair of SYS-CON's Cloud Computing Expo series (California, New York, and Prague).


Steve Herrod, VMware CTO, during his Virtualization Conference & Expo Keynote in New York City

Jeremy Geelan: Do you agree with Dell's Drew Engstrom that "virtualization has matured to the point where it is not just viewed as a red-hot, ‘solve everything' technology, but as an effective means...to meet specific business needs and objectives"? Are we really that far along already - and if so why?

Steve Herrod: At VMware, we've worked together with Dell and with Drew for many years, and we have enjoyed helping with virtualization's broad acceptance and continued maturation. It is absolutely clear that virtualization is here to stay. In the future, we'll look back at the non-virtualized compute models as we look back on the phonograph or on bulky CRTs. The benefits it brings towards more efficient hardware use, faster server provisioning, higher application availability, and more secure computing are undeniable. All of that being said, I believe we're far from realizing the full benefits that virtualization can bring to datacenters, desktops, laptops, and mobile phones.

Geelan: So in these recession-sensitive times, business benefits are both real and tangible, from virtualization?

Herrod: Absolutely. Virtualization has always enabled IT organizations to do more with less, and our customers commonly share their amazement regarding just how quickly and easily they achieve their return-on-investment. What's more, they are achieving these savings while also progressing down the path towards the more flexible, available, and secure datacenter of the future.

Geelan: In your recent VMware Blog you anticipated that 2009 would begin to see the resolution of what you called the "desktop dilemma" - i.e., the business choice of whether to provide thick or thin clients for employees. What specific business and technology vectors make 2009 a decision-year?

Herrod: There are a number of factors forcing IT departments to rethink how they will provide desktop computing to their organizations:

  • People are more mobile than ever, using a multitude of devices to do their work
  • Compliance and security requirements have increased
  • Growing diversity in the types of applications (e.g. Windows, Mac, and Web)
  • IT must support all of the above changes with tighter budgets than ever

Our vClient initiative is aimed at providing an elegant solution to the above challenges, giving users ubiquitous access to all of their applications and with a rich user experience while helping IT make these desktops more manageable and secure.

Geelan: Aside from the desktop, where else does VMware see most potential growth for virtualization technologies?

Herrod: We have three major initiatives at VMware; Virtual Datacenter OS (datacenter products), vClient (desktop products), and vCloud (connecting enterprise customers with cloud providers). The datacenter side of the business is the most mature, but it's still incredibly early on in this opportunity. We constantly see customers transition their use of virtualization from tactical server consolidation projects to it being the centerpiece of their more strategic datacenter directions. As customers continue this progression, we see huge opportunities for the management and automation solutions that we provide.

And the vCloud initiative is also very early and full of promise. There's a lot of hype over "cloud computing", but we're confident that we will have the tools to make the hype a reality and help enterprises leverage this new computing model for all of their applications and with their management and security concerns addressed.

Geelan: What's the risk of Virtualization becoming just another buzzword used in the attempt to get organizations to "sign a check"?

Herrod: VMware's culture has been to avoid the hype and always try to under-promise and over-deliver. That being said, excessive industry-wide hype over virtualization (and cloud computing for that matter) can lead to disappointment. We're going to try to tamper the overhyping and focus on the specific benefits of VMware virtualization.

Geelan: Tell us about your collaboration with Cisco...what role can virtualization play in the networking space?

Herrod: We're collaborating with Cisco on a number of fronts. The most visible collaboration has been their introduction of the Nexus 1000v, the first 3rd-party software network switch available for VMware Infrastructure. This will go a long way in giving network administrators all of the visibility and flexibility that they need in the virtualized datacenter. We are also collaborating on more responsive remote display protocols for our vClient initiative, on new security offerings for the Virtual Datacenter OS, on standards for network management, and on several future areas that I can't publicly comment on.

It's clear that this is just the beginning, too. The datacenter of the future will be fully virtualized with the network enabling new levels of application mobility, security, and quality-of service guarantees. As we transition customers towards the cloud model, the network will, of course, play an even bigger and more visible role in these same areas.

Geelan: How about mobile virtualization - what's the current story there?

Herrod: Virtualization for mobile phones feels very similar to what we encountered 10 years ago with desktop and server virtualization; there are several technical challenges, but there will be a very big payoff to handset manufacturers, telecom service providers, ISVs, and end customers. Several companies are evaluating our products and expressing excitement in two particular areas: (1) simplifying the development, test, and deployment of the increasingly powerful OSes and applications for mobile devices, and (2) providing increased security by isolating trusted data and applications from the fun downloads many people are enjoying. It's still early though, and I expect it to be at least another year before you start to see broad deployment of virtualizaiton in the mobile phone space.

Geelan: As you know, SYS-CON as an organization is laser-focused not only on virtualization but also on cloud computing: how does VMware define itself in relation to the new world of the cloud?

Herrod: Virtualization and automation are key enablers of cloud computing, so we feel that we have a major role to play in this new space. Our vision is three fold:

  1. Help enterprises to run their own datacenters in a more "cloud-like" fashion. These "internal clouds" will be more efficient, deliver compute capabilities on demand, and securely support multiple disparate departments on a shared physical infrastructure.
  2. Provide a powerful software stack to a broad ecosystem of cloud providers. We'll deliver a suite of software that will help "external clouds" increase their efficiency and provide meaningful service level agreements for their users.
  3. Provide technologies to connect the internal and external clouds. The beauty of virtualized applications is that they are fully encapsulated and can be transported between datacenters without modification. We're working with our partners to enable this connectivity and let enterprise customers leverage the external clouds as desired... for on-demand test labs, for overflow compute capacity during peak demand periods, or to completely transition a set of their production workloads.

Again, there is a lot of work to do to achieve this full vision, but we're confident in the direction and think we have the right team and tools to deliver it.

Geelan: So is it a multi-vendor world, an interoperable one?

Herrod: It's a more heterogeneous world than ever before, but customers clearly desire, and in fact demand, interoperability. Virtualization naturally helps interoperability by breaking the unnatural ties between software and hardware. However, there is a lot of additional interoperability work required, and we're particularly focused on enabling two industry standards. The first is called the open virtualization format (OVF). OVF is focused on defining a standard format for virtual machines that enables them to be deployed on any vendor's virtualization offering. The second focus area is on management of the virtualization layer. This effort is farther behind, but is focused on defining a standard set of interfaces that hypervisors should support with the end goal of enabling management of multiple virtualization offerings from a single management tool.

Geelan: Do you agree with those who contend that Cloud Computing, in its current incarnation anyway, falls short on its promise to make computing as a whole as simple as plugging an application into a utility service? What's the trajectory of Cloud Computing seen from a VMware perspective?

Herrod: There are some great examples of cloud computing today, but they typically come with some constraints or compromises. For example, some cloud computing offerings require that you rewrite your application for their specific environment. In addition to the work required to do the coding, it also makes it difficult or impossible to ever leave that cloud should you need to. Another compromise with some cloud offerings has been the lack of acceptable performance and availability service level agreements.

As mentioned above, we think we can leverage our technology expertise to address many of these compromises and make cloud computing a reality even for completely unmodified applications and with even more desirable SLAs. We also believe we can help on the interoperability front, allowing customers to more easily enter and exit cloud computing providers with their virtualized applications.

Geelan: Lastly, what duty or duties of care do you feel being the CTO of a top company like VMware brings with it in the first decade of the twenty-first century? How important is the ‘IT greening' aspect of virtualization to you, for example?

Herrod: I believe that all companies have a requirement to be good stewards of the environment while they grow their businesses, and I'm very proud at the positive impact that VMware has made in this space. Each server that we virtualize saves as much as 7000 kilowatt-hours of energy and has a carbon footprint improvement that is equivalent to planting 55 trees or taking 1.5 cars off the highway. We're doing even more research into power savings and expect to deliver even more improved "green" solutions across both the datacenter and desktop as we move forward.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
michael boca 01/21/09 10:52:00 PM EST

I believe that all companies have a requirement to be good stewards of the environment while they grow their businesses, and I'm very proud at the positive impact that VMware has made in this space. Each server that we virtualize saves as much as 7000 kilowatt-hours of energy and has a carbon footprint improvement that is equivalent to planting 55 trees or taking 1.5 cars off the highway. We're doing even more research into power savings and expect to deliver even more improved "green" solutions across both the datacenter and desktop as we move forward.

@ThingsExpo Stories
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
"In the IoT space we are helping customers, mostly enterprises and industry verticals where time-to-value is critical, and we help them with the ability to do faster insights and actions using our platform so they can transform their business operations," explained Venkat Eswara, VP of Marketing at Vitria, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that WHOA.com, an ISO 27001 Certified secure cloud computing company, participated as “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which took place June 9-11, 2015, at the Javits Center in New York City, NY. WHOA.com is a leader in next-generation, ISO 27001 Certified secure cloud solutions. WHOA.com offers a comprehensive portfolio of best-in-class cloud services for business including Infrastructure as a Service (IaaS), Secure Cloud Desktop, Cloud Storage, Disaster Recovery, Integrated Applications and Security.
SYS-CON Events announced today that Intelligent Systems Services will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manu...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
SYS-CON Events announced today that kintone has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. kintone promotes cloud-based workgroup productivity, transparency and profitability with a seamless collaboration space, build your own business application (BYOA) platform, and workflow automation system.
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer’s modular architecture, full-featured API, and sophisticated automation pro...
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fillin...
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits, DevOps is corr...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and high availability solutions, leveraging the cloud and the benefits of Infrastructure-as-a-Service (IaaS...
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are rapidly redefining traditional integration approaches and their reliance on proprietary connectors. ...